Publications

July 2008 (Revised February 2009)
Supplement

(PRODUCT) RED (B)

By: Youngme E. Moon, Michael I. Norton and David Chen

Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives. View Details

Keywords: Communication; Brands and Branding; Marketing Strategy; Social Marketing; Partners and Partnerships; Social Enterprise; Africa

Purchase

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

new world. Typical approaches used by legacy players such as using technology to improve efficiency, encouraging business units to do digital experiments, or launching independent units to spur innovation have met with limited success.... View Details

Keywords: Dina Gerdeman

Summer 2016
Article

Motivated Bayesians: Feeling Moral While Acting Egoistically

By: Francesca Gino, Michael I. Norton and Roberto A. Weber

A growing body of research yields ample evidence that individuals’ behavior often reflects an apparent concern for moral considerations. Using a broad definition of morality—to include varied non-egoistic motivations such as fairness, honesty, and efficiency as... View Details

Keywords: Behavior; Ethics

Article

Experience Theory, or How Desserts Are Like Losses

By: Jolie M. Martin, Martin Reimann and Michael I. Norton

While many experiments have explored risk preferences for money, few have systematically assessed risk preferences for everyday experiences. We propose a conceptual model and provide convergent evidence from seven experiments that, in contrast to a typical “zero”... View Details

Keywords: Experiences; Monetary Gambles; Risk Preferences; Experience Theory; Risk and Uncertainty; Behavior; Decision Choices and Conditions

20 Dec 2016
First Look

December 20, 2016

Social Psychological & Personality Science Agent-based Modeling: A Guide for Social Psychologists By: Jackson, Joshua Conrad, David Rand, Kevin Lewis, Michael I. Norton, and Kurt Gray... View Details

Keywords: Carmen Nobel

2006
Working Paper

Improving Online Dating with Virtual Dates

By: Jeana H. Frost, Michael I. Norton and Dan Ariely

June 2017
Article

When Novel Rituals Lead to Intergroup Bias: Evidence from Economic Games and Neurophysiology

By: Nicholas M. Hobson, Francesca Gino, Michael I. Norton and Michael Inzlicht

Long-established rituals in pre-existing cultural groups have been linked to the cultural evolution of large-scale group cooperation. Here we test the prediction that novel rituals—arbitrary hand and body gestures enacted in a stereotypical and repeated fashion—can... View Details

Keywords: Ritual; Intergroup Dynamics; Intergroup Bias; Neural Reward Processing; Open Data; Open Materials; Preregistered; Groups and Teams; Behavior; Prejudice and Bias; Cooperation

05 Sep 2006
First Look

First Look: September 5, 2006

pressures. Aid in the Aftermath of Hurricane Katrina: Humanizing Victims Predicts Intergroup Helping Authors:Amy J. C. Cuddy, Mindi Rock, and Michael I. Norton... View Details

Keywords: Sean Silverthorne

November 2019
Article

Procedural Justice and the Risks of Consumer Voting

By: Tami Kim, Leslie John, Todd Rogers and Michael I. Norton

Firms are increasingly giving consumers the vote. Eight studies demonstrate that when firms empower consumers to vote, consumers infer a series of implicit promises—even in the absence of explicit promises. We identify three implicit promises to which consumers react... View Details

Keywords: Consumer Empowerment; Procedural Justice; Promises; Customer Relationship Management; Voting; Perception; Fairness; Risk Management

Article

Spending Money on Others Promotes Happiness

By: Elizabeth W. Dunn, Lara B. Aknin and Michael I. Norton

Keywords: Money; Happiness

04 Nov 2008
First Look

First Look: November 4, 2008

Abstract Chapter: http://www.weforum.org/pdf/GCR08/Chapter%201.2.pdf Book: http://www.weforum.org/documents/gcr0809/index.html Race and Jury Selection: Psychological Perspectives on the Peremptory Challenge Debate Authors:Samuel R. Sommers and View Details

Keywords: Martha Lagace

Article

Seeing Race and Seeming Racist? Evaluating Strategic Colorblindness in Social Interaction

By: Evan P. Apfelbaum, Samuel R. Sommers and Michael I. Norton

2019
Working Paper

Hidden in Plain Sight: Consumer Responses to Pseudo-Secrets in Marketing

By: Dafna Goor, Anat Keinan, Nir Halevy and Michael I. Norton

2014
Working Paper

Handshaking Promotes Cooperative Dealmaking

By: Juliana Schroeder, Jane Risen, Francesca Gino and Michael I. Norton

Humans use subtle sources of information—like nonverbal behavior—to determine whether to act cooperatively or antagonistically when they negotiate. Handshakes are particularly consequential nonverbal gestures in negotiations because people feel comfortable initiating... View Details

Keywords: Negotiation Tactics; Cooperation; Societal Protocols

SSRN

October 2006 (Revised August 2007)
Case

RKS Guitars

By: Elie Ofek, Thomas J. Steenburgh, Michael I. Norton and Kerry Herman

RKS has designed a revolutionary electric guitar and needs to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If... View Details

Keywords: Innovation and Invention; Marketing Strategy; Product Launch; Consumer Behavior; Product Design; Adoption

Educators

Purchase

Student-Profile

Ximena Garcia-Rada

because of the relationship that she has built with her advisor, Professor Michael I. Norton. “Mike is an extraordinary researcher and a remarkable human,” she explains. “Finding an advisor who you really... View Details

01 Dec 2020
News

Up Your Time Affluence

Edited by Julia Hanna and Jen McFarland Flint; illustrations by Rose Wong Assistant Professor Ashley Whillans’ research is driven by a fundamental question: What makes us... View Details

September 2023
Exercise

Irrationality in Action: Decision-Making Exercise

By: Alison Wood Brooks, Michael I. Norton and Oliver Hauser

This teaching exercise highlights the obstacle of biases in decision-making, allowing students to generate examples of potentially poor decision-making rooted in abundant and unwanted bias. This exercise has two parts: a pre-class, online survey in which students... View Details

Keywords: Prejudice and Bias; Decision Making