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- Research Summary
Overview
By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
- Teaching Interest
Real Property
By: John D. Macomber
This course is intended for any student serious about a career in managing, developing, or investing in real estate. Due to its rigor, it will be more than sufficient for those thinking about real estate as a hobby or for those considering real estate for limited... View Details
Keywords: Real Estate Industry
- Research Summary
Social Media and Their Consequences
By: John A. Deighton
Social media have had negative consequences for entertainment industries such as music and motion pictures, but they have had positive implications too. This project is concerned with one aspect of these social media effects: changes in the process by which talented... View Details
- Research Summary
Sustainability, Real Estate and the Built Environment
By: John D. Macomber
Research interests include:
- Real estate development, design, and construction, notably how design creates value;
- Sustainable cities, in particular entrepreneurship and project finance in light of global trends in urbanization and resource... View Details
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