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Publications

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  • All HBS Web  (1,328)
    • News  (247)
    • Research  (966)
    • Multimedia  (5)
  • Faculty Publications  (696)

Show Results For

  • All HBS Web  (1,328)
    • News  (247)
    • Research  (966)
    • Multimedia  (5)
  • Faculty Publications  (696)
← Page 27 of 1,328 Results →
  • 01 Mar 2014
  • News

Generation Next

the family business feel. Professor William C. Kirby and Tracy Yuen Manty The Wen Group Trying to find resolution in a Hong Kong–based family conglomerate that suffers from nepotism and governance issues. Senior Lecturer John View Details
Keywords: Mark Bergen; Godrej Group; Management
  • 24 May 2011
  • First Look

First Look: May 24

  PublicationsClusters and Competitiveness: Porter's Contribution Authors:Christian H.M. Ketels Publication:Chap. 10 in Competition and Competitive Advantage: The Ideas of Michael Porter, edited by Robert Huggins and Hiro Izushi, 173-192.... View Details
Keywords: Sean Silverthorne
  • 13 Apr 2010
  • First Look

First Look: April 13

by deviating frequently and in predictable ways from the recommendations offered by a centralized capacity planning model. Finally, we document that these discretionary capacity supply decisions exhibit a... View Details
Keywords: Martha Lagace
  • 15 Dec 2015
  • First Look

December 15, 2015

forthcoming Journal of Marketing Research The Role of (Dis)similarity in (Mis)predicting Others' Preferences By: Barasz, Kate, Tami Kim, and Leslie John Abstract—Consumers readily indicate liking options that appear dissimilar—for... View Details
Keywords: Carmen Nobel
  • August 2009 (Revised August 2010)
  • Case

Slanket: Responding to Snuggie's Market Entry

By: John A. Deighton and Leora Kornfeld
How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web
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Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

provide insights into why and how investors use reported environmental, social, and governance (ESG) information. Relevance to investment performance is the most frequent motivation for use of ESG data followed by client demand and... View Details
Keywords: Sean Silverthorne
  • August 23, 2018
  • Article

Using a New EHR System to Increase Patient Engagement, Improve Efficiency, and Decrease Cost

By: Katy French, Barbra Bryce Speer, Alexis B. Guzman, Tayab Andrabi, Iris Recinos, Keith A. Shook, James R. Incalcaterra, John C. Frenzel and Thomas W. Feeley
Patients and providers are frustrated with seemingly endless data entry. We used our patients’ vested interest in their own health care by actively engaging them in the entry of their own medical information into the EHR. Prior to the implementation of the new EHR we... View Details
Keywords: Health Care and Treatment; Analytics and Data Science; Performance Efficiency; Cost Management
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French, Katy, Barbra Bryce Speer, Alexis B. Guzman, Tayab Andrabi, Iris Recinos, Keith A. Shook, James R. Incalcaterra, John C. Frenzel, and Thomas W. Feeley. "Using a New EHR System to Increase Patient Engagement, Improve Efficiency, and Decrease Cost." NEJM Catalyst (August 23, 2018).
  • 01 Jun 2005
  • News

Ideas: Books

Non-Government Organizations in the 21st Century by John A. Quelch and Nathalie Laidler-Kylander (Thomson South-Western) Using twelve HBS cases,... View Details
Keywords: Alfred D. Chandler Jr.; Chandler
  • 19 May 2009
  • First Look

First Look: May 19, 2009

  Working PapersDon't Just Survive—Thrive: Leading Innovation in Good Times and Bad (revised) Authors:Lynda M. Applegate and Bruce Harreld Abstract Battered by contracting markets and frozen credit, many businesses today are fighting for... View Details
Keywords: Martha Lagace
  • 01 Jun 2004
  • News

Massport, Back on Course

an organization in crisis, primed for transformation. Enter Craig P. Coy (MBA 1983), appointed CEO in April of that year, and HBS professor John A. Quelch (DBA 1977), appointed... View Details
Keywords: Roger Thompson; Massport; Transit and Ground Passenger Transportation; Transportation
  • August 2002 (Revised February 2003)
  • Case

Siebel Systems: Anatomy of a Sale, Part 2

By: John A. Deighton and Das Narayandas
How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial... View Details
Keywords: Business Cycles; Leadership; Management Analysis, Tools, and Techniques; Marketing Strategy; Consumer Behavior; Organizational Structure; Behavior; Competition; Applications and Software; Technology Industry
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Deighton, John A., and Das Narayandas. "Siebel Systems: Anatomy of a Sale, Part 2." Harvard Business School Case 503-022, August 2002. (Revised February 2003.)
  • August 2002 (Revised January 2003)
  • Case

Siebel Systems: Anatomy of a Sale, Part 1

By: John A. Deighton and Das Narayandas
How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months—from Siebel's initial... View Details
Keywords: Leadership; Management Analysis, Tools, and Techniques; Marketing Strategy; Consumer Behavior; Organizational Structure; Behavior; Competition; Applications and Software; Technology Industry
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Deighton, John A., and Das Narayandas. "Siebel Systems: Anatomy of a Sale, Part 1." Harvard Business School Case 503-021, August 2002. (Revised January 2003.) (request a courtesy copy.)
  • 10 Oct 2007
  • First Look

First Look: First Look: October 10

defeated by a less reformist coalition. Stock prices of government-controlled companies that had been slated for definite privatization by the BJP dropped by 3.5 percent... View Details
Keywords: Martha Lagace
  • 01 Sep 2006
  • News

Faculty Books

effective management of information services activities and highlights the areas of greatest potential application of the technology. Global Marketing Management by John A.... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=52111 Learning to Become a Taste Expert By: Latour, Kathryn A., and John A. Deighton Abstract—Evidence suggests that consumers seek to become more expert about... View Details
Keywords: Dina Gerdeman
  • 04 Dec 2012
  • First Look

First Look: December 4

  PublicationsWhen Does a Platform Create Value by Limiting Choice? Authors:Ramon Casadesus-Masanell and Hanna Hałaburda Publication:Journal of Economics & Management Strategy (forthcoming) Abstract We present a theory for why it... View Details
Keywords: Carmen Nobel
  • April 14, 2017
  • Article

Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It

By: John A. Deighton
United Airlines has pledged to improve its training programs and empower its employees to put customers first in the wake of a video showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and... View Details
Keywords: Crisis Management; Customer Focus and Relationships; Employees; Training; Air Transportation Industry
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Deighton, John A. "Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It." Harvard Business Review (website) (April 14, 2017).
  • 22 Nov 2011
  • First Look

First Look: November 22

MaterialsThe Wen Group John A. Davis and Matthew G. PillarHarvard Business School Case 812-034 Three brothers who own and lead a second-generation family business in Hong Kong encounter problems of nepotism... View Details
Keywords: Sean Silverthorne
  • June 2018 (Revised October 2019)
  • Case

Back to the Roots

By: Elizabeth A. Keenan and Leslie K. John
Email mking@hbs.edu for a courtesy copy.

Back to the Roots (BTTR) is a start-up with a social mission to “undo food”—to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders... View Details
Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Business Startups; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry
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Keenan, Elizabeth A., and Leslie K. John. "Back to the Roots." Harvard Business School Case 518-073, June 2018. (Revised October 2019.) (Email mking@hbs.edu for a courtesy copy.)
  • September 2004 (Revised February 2010)
  • Case

The Passion of the Christ (A)

By: John A. Quelch, Anita Elberse and Anna Harrington
Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and... View Details
Keywords: Advertising Campaigns; Film Entertainment; Marketing Strategy; Product Launch; Product Positioning; Distribution Channels; Religion; Motion Pictures and Video Industry
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Quelch, John A., Anita Elberse, and Anna Harrington. "The Passion of the Christ (A)." Harvard Business School Case 505-025, September 2004. (Revised February 2010.)
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