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(847)
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- Research (500)
- Multimedia (6)
- Faculty Publications (254)
Show Results For
- All HBS Web
(847)
- News (225)
- Research (500)
- Multimedia (6)
- Faculty Publications (254)
- September 2009
- Case
Culinarian Cookware: Pondering Price Promotion
By: John A. Quelch and Heather Beckham
In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details
Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small ＆ Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry
Quelch, John A., and Heather Beckham. "Culinarian Cookware: Pondering Price Promotion." Harvard Business School Brief Case 094-057, September 2009.
- 2019
- Article
Big Data
By: John A. Deighton
Big data is defined and distinguished from a mere moment in the “ancient quest to measure.” Specific discontinuities in the practice of information science are identified that, the paper argues, have large consequences for the social order. The infrastructure that runs... View Details
Keywords: Big Data; Digital Infrastructure; Privacy; Algorithm; Data Generators; Marketplace Icon; Analytics and Data Science; Infrastructure; Power and Influence; Society
Deighton, John A. "Big Data." Consumption, Markets & Culture 22, no. 1 (2019): 68–73.
- February 2006
- Supplement
Gary Loveman of Harrah's at Harvard Business School: Harrah's Total Rewards
By: John A. Deighton
Deighton, John A. "Gary Loveman of Harrah's at Harvard Business School: Harrah's Total Rewards." Harvard Business School Video Supplement 506-709, February 2006.
- December 2004 (Revised December 2005)
- Case
Nectar: Making Loyalty Pay
By: John A. Deighton
Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details
Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain
Deighton, John A. "Nectar: Making Loyalty Pay." Harvard Business School Case 505-031, December 2004. (Revised December 2005.) (request a courtesy copy.)
- October 2007
- Article
The Territory of Consumer Research: Walking the Fences
By: John A. Deighton
Deighton, John A. "The Territory of Consumer Research: Walking the Fences." Journal of Consumer Research 34, no. 3 (October 2007): 279–282.
- August 2002
- Teaching Note
MicroFridge, TN
By: John A. Deighton
Teaching Note for (9-599-049) and (9-503-017). View Details
Keywords: Consumer Products Industry
- 11 Dec 2007
- First Look
First Look: December 11, 2007
Working PapersThe Seer of Wellesley Hills: Roger Babson and the Babson Statistical Organization Author:Walter A. Friedman Abstract Roger Babson was a pioneer of the business-forecasting industry in the United States in the early... View Details
Keywords: Martha Lagace
- 21 Jun 2011
- First Look
First Look: June 21
characterizes the financial world. They also overlook the role of natural selection. To be sure, natural selection in the financial world is not exactly analogous to the processes first described by Darwin and elaborated on View Details
Keywords: Sean Silverthorne
- March 2022
- Article
When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms
By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers... View Details
Keywords: Cause-related Marketing; Charitable Donations; Generosity; Altruism; Philanthropy and Charitable Giving; Brands and Branding; Consumer Behavior
Keenan, Elizabeth A., Anne V. Wilson, and Leslie K. John. "When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms." Marketing Letters 33, no. 1 (March 2022): 31–43.
- Teaching Interest
Overview
By: John A. Deighton
I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details
- Research Summary
Personal Data in Marketing
By: John A. Deighton
Between 10% and 20% of all marketing activity in the United States, and a smaller proportion internationally, relies on data about individuals, whether personally identifying or pseudonomized. These data flow across a system of established and emerging firms operating... View Details
- May 2016
- Article
In Support of Consumer-based Strategy Research
By: John A. Deighton
Deighton, John A. "In Support of Consumer-based Strategy Research." Journal of the Academy of Marketing Science 44, no. 3 (May 2016): 288–289. (Commentary.)
- May 2008
- Supplement
Dove: Evolution of a Brand - Advertising Supplement
By: John A. Deighton
Deighton, John A. "Dove: Evolution of a Brand - Advertising Supplement." Harvard Business School Video Supplement 508-704, May 2008.
- April 2008
- Teaching Note
Dove: Evolution of a Brand (TN)
By: John A. Deighton
Teaching Note for [508-047]. View Details
- November 2002
- Teaching Note
Centra Software (TN)
By: John A. Deighton
Teaching Note for (9-502-009). View Details
- February 2001
- Teaching Note
CVS: The Web Strategy TN
By: John A. Deighton
Teaching Note for (9-500-008). View Details
- April 2000 (Revised September 2001)
- Case
Peppers and Rogers Group, The
By: John A. Deighton
Can two successful authors build a scalable consulting practice based on their unique view of customer relationship management (CRM)? Should they emphasize strategy or execution? The case describes how Peppers and Rogers grew from two people earning speaker fees to a... View Details
Keywords: Customer Relationship Management; Growth and Development; Information Publishing; Going Public; Strategy; Competition; Internet; Consulting Industry
Deighton, John A. "Peppers and Rogers Group, The." Harvard Business School Case 500-096, April 2000. (Revised September 2001.) (request a courtesy copy.)
- October 1999
- Teaching Note
Snapple TN
By: John A. Deighton
Teaching Note for (9-599-126). View Details
- October 1995 (Revised February 1997)
- Teaching Note
IDS Financial Services (condensed)
By: John A. Deighton
Teaching Note for (9-596-045). View Details
- Awards
European Case Clearing House (ecch) Award in the Marketing Category
By: John A. Deighton
Won a 2012 European Case Clearing House (ecch) Award in the Marketing category for his case "Dove: Evolution of a Brand" (HBS Case 508-047). View Details