Publications

January 1983 (Revised July 1985)
Case

Cable News Network

By: John A. Quelch

The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network. View Details

Keywords: Advertising Campaigns; Management Teams; Media and Broadcasting Industry; Media and Broadcasting Industry

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24 Jul 2007
First Look

First Look: July 24, 2007

executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were... View Details

Keywords: Martha Lagace

12 Oct 1999
Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

poor execution. For example, the Checkout Channel repeated its broadcasts every ten minutes. That was just about the right length of time for consumers, who spend an average of eight minutes waiting in the checkout line. However, it... View Details

Keywords: by Raymond Burke; Retail

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

broadcast media. The FDA guidelines served to reduce the uncertainty regarding permissible DTCA content and so 1997 is viewed as the watershed point in the use of DTCA. Since then, DTCA has increased dramatically. Outlays for DTCA doubled... View Details

Keywords: by Manda Salls

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

let people broadcast their personal values the way a bumper sticker on the back of a car does." CONCEPT: Enable the viewer to showcase a badge of honor and relate to tribes. EXAMPLE: Fiat's rapping mommy. Last December, Fiat UK released... View Details

Keywords: by Carmen Nobel; Advertising

September 2011 (Revised March 2014)
Case

Brightcove, Inc. in 2007

By: Andrei Hagiu and David B. Yoffie

Brightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing... View Details

Keywords: Competition; Entrepreneurship; Investment; Diversification; Digital Platforms; Business Strategy; Internet and the Web; Business Model; Distribution; Media and Broadcasting Industry; Media and Broadcasting Industry

01 Apr 1999
News

A Random Sampling of HBS Graduates in the News

is no stranger to entrepreneurship. In 1991, he created a sports data service that he sold three years later to Data Broadcasting Corp. (DBC), a firm that hired him to set up DBC News, where he founded MarketWatch. With Kramer as CEO,... View Details

18 Nov 2013
News

Diving into the 'Shark Tank'

Donna Khalife (MBA 2011, at left) and sister, Rosy, make their pitch on ABC-TV's Shark Tank. Donna Khalife (MBA 2011) and her sister, Rosy, were taking a lunch break from work on their startup Surprise Ride—which delivers a box of curated children's activities... View Details

Keywords: Morrell, Daniel; parenting; childhood; Broadcasting (except Internet); Broadcasting (except Internet); Broadcasting (except Internet); Broadcasting (except Internet)

18 Oct 2010
News

Business School Deans on the Future

Keywords: Broadcasting (except Internet); Broadcasting (except Internet); Broadcasting (except Internet); Broadcasting (except Internet)

10 Oct 2007
First Look

First Look: First Look: October 10

through which U.S. doctors get their first jobs and auctions through which the Federal Communications Commission sells licenses for parts of the radio broadcast spectrum. They have also created market-like allocation procedures that... View Details

Keywords: Martha Lagace

01 Sep 2014
News

All For One

leadership. The writing team also added business executive Kent Lineback, whose executive experience included roles at the Corporation for Public Broadcasting and Harvard Business School Publishing before he turned to executive coaching... View Details

Keywords: Michael Blanding; faculty; research; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

02 Aug 2006
Research & Ideas

Investor Protection: The Czech Experience

When TV Nova launched in 1992 as the first new television channel in post-communist Czechoslovakia, few might have imagined the joint-venture drama unfolding behind the scenes. Distinguished for bringing Baywatch, soccer matches, and sexy weather forecasters to the... View Details

Keywords: by Martha Lagace; Media & Broadcasting; Media & Broadcasting

April 1996 (Revised January 2006)
Case

Times Mirror Company PEPS Proposal Review

By: Peter Tufano

Times Mirror Co. (TMC) owns a substantial block of Netscape common stock purchased prior to Netscape's IPO, on which it has substantial unrealized gains. TMC is restricted from selling the stock in a public offering and is therefore considering a proposal by Morgan... View Details

Keywords: Risk Management; Stocks; Taxation; Corporate Finance; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

1999
Chapter

Digital Media: Cutting Through the Hype

By: J. A. Deighton and Patrick Barwise

Keywords: Media; Technology; Media and Broadcasting Industry; Media and Broadcasting Industry

Summer 2017
Article

Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior

By: Jeffrey Prince and Shane Greenstein

The television industry is undergoing a generational shift in structure; however, many demand-side determinants are still not well understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and... View Details

Keywords: Information Technology; Service Delivery; Consumer Behavior; Television Entertainment; Media and Broadcasting Industry; Media and Broadcasting Industry

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April 2015 (Revised October 2017)
Teaching Note

Buffett's Bid for Media General's Newspapers

By: Benjamin C. Esty and Annelena Lobb

On May 12, 2012, BH Media Group, a subsidiary of Warren Buffett's Berkshire Hathaway, announced an offer to buy Media General's (MEG) newspaper division for $142 million in cash and provide debt financing to the struggling firm. Reactions from investors and industry... View Details

Keywords: Mergers ＆ Acquisitions; Bankruptcy; Mergers and Acquisitions; Valuation; Capital Structure; Insolvency and Bankruptcy; Financial Strategy; Risk Management; Executive Compensation; Cash Flow; Business Exit or Shutdown; Media; Advertising; Restructuring; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

June 2013 (Revised April 2015)
Case

Buffett's Bid for Media General's Newspapers

By: Benjamin C. Esty and Aldo Sesia

On May 12, 2012, BH Media Group, a subsidiary of Warren Buffett's Berkshire Hathaway, announced an offer to buy Media General's (MEG) newspaper division for $142 million in cash and provide debt financing to the struggling firm. Reactions from investors and industry... View Details

Keywords: Mergers ＆ Acquisitions; Bankruptcy; Mergers and Acquisitions; Valuation; Capital Structure; Insolvency and Bankruptcy; Financial Strategy; Risk Management; Executive Compensation; Cash Flow; Business Exit or Shutdown; Media; Advertising; Restructuring; Media and Broadcasting Industry; Media and Broadcasting Industry; United States

November 2009 (Revised January 2010)
Case

Communispace

By: Anat Keinan

Communispace is the market leader in creating and managing private, brand-focused online communities for major corporate clients. These communities have provided its clients with insights into how consumers view their brands, with quick feedback on potential marketing... View Details

Keywords: Customer Focus and Relationships; Brands and Branding; Product Launch; Network Effects; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Media and Broadcasting Industry

October 2009 (Revised March 2012)
Case

Nettwerk: Digital Marketing in the Music Industry

By: John A. Deighton and Leora Kornfeld

How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details

Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Media and Broadcasting Industry