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Show Results For
- All HBS Web
(617)
- People (1)
- News (153)
- Research (405)
- Events (2)
- Multimedia (10)
- Faculty Publications (261)
- 01 Jun 2016
- News
Feedback
airline KLM used to have a program where business/first-class passengers would get a lovely ceramic Dutch Delft house (filled with gin!) when flying transcontinental. KLM probably had 75 different house models, and frequent-fliers looked... View Details
- 13 Oct 2011
- Lessons from the Classroom
Building a Business in the Context of a Life
O'Ceidigh (HBS OPM 2007), who held a variety of jobs: teacher, lawyer, accountant, and, ultimately, owner of the airline Aer Arann, where he experienced both success and financial hardship. They also learn about following their passion by... View Details
- 24 Feb 2009
- First Look
First Look: February 24, 2009
efficiency benefits, rebates, and treatment in case of loss or fraud. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=909006 Distribution at American Airlines (A) Harvard Business School Case 909-035... View Details
Keywords: Martha Lagace
- 10 Jan 2007
- HBS Case
The Challenge of Managing National Security
story, and that makes the case exciting to teach. By 1999, as described in Part C, Ryanair is the most profitable airline in the world. I like this case series because you get to see success and failure side by side in one industry and in... View Details
- 18 Jun 2013
- First Look
First Look: June 18
http://hbr.org/search/913041-PDF-ENG Harvard Business School Case 913-034 Distribution at American Airlines (C) Presents 2011-2012 updates to American's distribution strategy including new challenges and disputes. Purchase this case:... View Details
Keywords: Anna Secino
- 12 May 2015
- News
A Flash of Insight
When American Airlines Flight 11 struck the North Tower of the World Trade Center on the bright, sunny morning of September 11, 2001, it set off a chain of dark events that would kill 3,000 people and change forever the way many Americans... View Details
- 15 Dec 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Power of Imperfect Eating By Kavita Bhatnagar (SELP 11, 2022) Penguin Enterprise Rather than dictating which foods are good or bad, this book weaves together stories that mirror the intricate, emotional, and often imperfect... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
19th century, took the idea a step further, rewarding customers with stamps that could be traded in for a variety of items. American Airlines introduced the next evolution of the customer loyalty program in 1981: the frequent-flier mile... View Details
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
support these browsers, they will not hit the mainstream in any major fashion. Why won't an IT manager support these versions? The biggest headache with these browsers is that the majority of Web sites are optimized on IE. Try going to some of the major commercial... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
If you’ve ever tried to call an airline or almost any service business of a certain size, you’re probably familiar with the problem: After navigating a seemingly endless set of options, you’re asked by an automated message to share... View Details
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
David Collis Thomas Henry Carroll Ford Foundation Adjunct Professor of Business Administration The joke used to be that you could only make a million dollars in the airline industry if you started with a hundred million dollars. With the... View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Harvard Business School Case 309-029 HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China. Positioned squarely behind the "Big... View Details
Keywords: Martha Lagace
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
unbundling that allows customers to pick and choose the content they consume (be it articles, music tracks, or airline tickets), Teixeira identifies the fueling factor in this case as "decoupling"—separating out activities that customers... View Details
Keywords: by Michael Blanding
- 10 Apr 2014
- Blog Post
HBS FIELD 2 - A good sneak-peek into consulting
a trip to Malaysia. I was incredibly lucky. We were going to work with the global partner AirAsia X (our client), one of the most successful airlines in the world which, to the astonishment of the whole industry, has made low-cost... View Details
Keywords: Consulting
- 19 Dec 2014
- News
Atlanta Alumni Connect Around a 'Vision' for the New HBS
Airlines and a senior advisor at Goldman Sachs, “the education is absolutely fantastic—the capacities to analyze, to understand finance and marketing and human resources, and that spirit of leadership. It’s all there. And when you come... View Details
- 20 Jul 2009
- Research & Ideas
Markets or Communities? The Best Ways to Manage Outside Innovation
Thanks to technology and instant global communication, it has never been easier for companies to seek solutions to problems or find new ideas from sources outside their own corporate walls. But the art of managing these external innovation models is far from... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
ad wouldn't air on TV for another week, the customers learned. The airline was giving them the privilege of a sneak peek at the ad—and the privilege of being among the first to share it. CONCEPT: Give the viewer the opportunity to... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
with an ad campaign called "The Orange Underground," featuring a series of 30-second TV spots in which the Cheetos mascot, Chester Cheetah, encourages consumers to commit subversive acts with Cheetos. (In one commercial, an View Details
- Web
Energy & Environment Club’s Icelandic Adventure! - Blog - Business & Environment
mentioned how he and Lucy initially thought that this trip might not attract a ton of interest, saying that they “only actually budgeted for ~20 people with the airlines and hotels, but the response from the E&E Club was awesome and we... View Details
- 10 Feb 2003
- Research & Ideas
Women at Work
former Bain associate Persistency Pays Kelly Cook had wanted to work at Continental Airlines for as long as she could remember. As a young, recently divorced mother of one, she began temping in the Houston area while applying for every... View Details
Keywords: by Wendy Guild