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Show Results For
- All HBS Web
(611)
- People (1)
- News (153)
- Research (402)
- Events (2)
- Multimedia (10)
- Faculty Publications (257)
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
many brands have hits and misses when they extend beyond their core franchise. Richard Branson, for example, has done very well with Virgin airlines but other Virgin ventures, such as Virgin Money and Virgin trains, have performed poorly.... View Details
- Profile
Adam Kanner
modeled his concept on the travel and hospitality industries which employed dynamic pricing and relied on successful outlets like Priceline, Expedia and others to sell airline seats and hotel rooms in a manner that was not disruptive to... View Details
- Web
Burden Park | About
studied the developing airline industry at MIT and was an aviation business analyst until the early 1940s. His impact on HBS began in 1942 when he partnered with Dean Donald K. David to establish the HBS Research Program on Aviation; he... View Details
- 13 Oct 2011
- Lessons from the Classroom
Building a Business in the Context of a Life
O'Ceidigh (HBS OPM 2007), who held a variety of jobs: teacher, lawyer, accountant, and, ultimately, owner of the airline Aer Arann, where he experienced both success and financial hardship. They also learn about following their passion by... View Details
- 24 Feb 2009
- First Look
First Look: February 24, 2009
efficiency benefits, rebates, and treatment in case of loss or fraud. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=909006 Distribution at American Airlines (A) Harvard Business School Case 909-035... View Details
Keywords: Martha Lagace
- 21 Jan 2009
- First Look
First Look: January 21, 2009
airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February 2007. In 2005, JetBlue—typically viewed as a low-cost carrier (LCC)—made a move that... View Details
Keywords: Martha Lagace
- 10 Jan 2007
- HBS Case
The Challenge of Managing National Security
story, and that makes the case exciting to teach. By 1999, as described in Part C, Ryanair is the most profitable airline in the world. I like this case series because you get to see success and failure side by side in one industry and in... View Details
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
attributes. You see that with the success of the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers.... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
19th century, took the idea a step further, rewarding customers with stamps that could be traded in for a variety of items. American Airlines introduced the next evolution of the customer loyalty program in 1981: the frequent-flier mile... View Details
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
support these browsers, they will not hit the mainstream in any major fashion. Why won't an IT manager support these versions? The biggest headache with these browsers is that the majority of Web sites are optimized on IE. Try going to some of the major commercial... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
If you’ve ever tried to call an airline or almost any service business of a certain size, you’re probably familiar with the problem: After navigating a seemingly endless set of options, you’re asked by an automated message to share... View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Harvard Business School Case 309-029 HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China. Positioned squarely behind the "Big... View Details
Keywords: Martha Lagace
- 07 Jul 2010
- First Look
First Look: July 7
changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates and slots to initiate service to New York's... View Details
Keywords: Martha Lagace
- 11 Jul 2024
- Blog Post
Energy & Environment Club’s Icelandic Adventure!
Naccarella mentioned how he and Lucy initially thought that this trip might not attract a ton of interest, saying that they “only actually budgeted for ~20 people with the airlines and hotels, but the response from the E&E Club was... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
when consumers got the chips right after seeing the film. That was really neat. It wasn’t really replicable on a larger scale, but certainly with this focused film festival audience it was very effective.” Terra also tapped its longstanding partnership with View Details
- 01 Dec 2006
- News
Forestalling Terror
case exciting to teach. By 1999, as described in Part C, Ryanair is the most profitable airline in the world. I like this case series because you get to see success and failure side by side in one industry and in one company. It’s a case... View Details
- 29 Aug 2018
- News
The Value of Valleys
I did. Frank Lorenzo, class of 63'. As a CEO of continental airlines, and before that Texas International Airlines, we faced airline deregulation, which was of course very tough thing since we had been in a regulated business where we had... View Details
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
David Collis Thomas Henry Carroll Ford Foundation Adjunct Professor of Business Administration The joke used to be that you could only make a million dollars in the airline industry if you started with a hundred million dollars. With the... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
ad wouldn't air on TV for another week, the customers learned. The airline was giving them the privilege of a sneak peek at the ad—and the privilege of being among the first to share it. CONCEPT: Give the viewer the opportunity to... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
with an ad campaign called "The Orange Underground," featuring a series of 30-second TV spots in which the Cheetos mascot, Chester Cheetah, encourages consumers to commit subversive acts with Cheetos. (In one commercial, an View Details