Publications
Publications
Show Results For
- All HBS Web
(1,976)
- Faculty Publications (555)
- May 1981 (Revised May 1985)
- Case
MEM Co., Inc.
By: John A. Quelch
The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details
- December 1980 (Revised February 1982)
- Case
Fieldcrest: Cooperative Advertising
Keywords: Advertising
- December 1980 (Revised April 1981)
- Case
General Electric Co.: Appliance Division Advertising
- 1979
- Chapter
Advertising Waste and Consumer Protection: Issues for Policymakers and Practitioners
By: J. Quelch and M. Pearce
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
- January 1978 (Revised April 1994)
- Case
Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion
- 1978
- Article
Optimal Advertising: An Intra-Industry Approach
- July 1977 (Revised February 1978)
- Case
Rose Milk
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
By: Stephen A. Greyser and John A. Quelch
A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration. View Details
- February 1974
- Case
Listerine Lozenges
- February 1973 (Revised June 1973)
- Case