Word Of Mouth - Publications - Faculty & Research

26 Jun 2017
Research & Ideas

How Cellophane Changed the Way We Shop for Food

first transparent packaging film, was invented in 1908 by the Swiss engineer Jacques Brandenberger. He dubbed it “cellophane” as a combination of the words “cellulose” (of which it was made) and “diaphane”... View Details

Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising

01 Jun 2011
News

Who Was George F. Baker?

whose $5 million gift funded construction of Harvard Business School, continued to jealously guard his near anonymity. In a rare 1923 interview, he told a reporter, “Business men of America should reduce... View Details

Keywords: Finance

30 Jun 2023
Blog Post

Finding Pride

drilled into us that one of the values of HBS is the network and the connections you make there. I think the words the Dean used were to the effect of, “You have to invest in... View Details

Web

Our Values | About

learning, and can incite violence. Some protestors at Wednesday’s demonstration held banners and chanted words widely understood to call for the end of Israel—inciting the eradication View Details

12 Jun 2023
Blog Post

What Does PRIDE at HBS Mean to You?

This Pride Month we want to highlight the importance of our vibrant and inclusive student club that celebrates and advocates for the LGBTQ+ community, PRIDE. PRIDE is a safe space where our students and their partners can express... View Details

Profile

Ted Obi

joy by simply manipulating their words is no small feat. The ability to transform moods, minds, and hearts is an aspirational goal of mine. What is your favorite childhood memory? My father has 8 siblings,... View Details

05 Apr 2004
Research & Ideas

Six Ways to Build Trust in Negotiations

everyone was throwing around the word lifts. Feeling lost, they nominated one of their members to raise his hand and ask for a definition. Almost everyone in the room, including the airline execs they were... View Details

Keywords: by Deepak Malhotra

25 Feb 2020
News

Task Force

second round of funding, with the goal of expanding into the Mexican market before moving on to Brazil, Colombia, Peru, Argentina, and Chile. In its first year, through word... View Details

Keywords: Julia Hanna; gig economy; Retail Trade

06 Apr 2023
Blog Post

Bringing Music to the HBS Classroom: My Journey as a Nontraditional Student in the Summer Venture in Management Program

greater ensemble. The Case Method mirrored this concept and it was during this realization that I decided I wanted to experience this in person. My eyes were set on applying and bringing the most authentic version of myself to the table.... View Details

11 Jul 2023
Blog Post

Second Life: Reflections on Complementing Success with an Encore Career

formed a boutique, “CFO for hire” firm called “C-Street” that built a book of small business clients eager for seasoned financial expertise. Word spread and soon, Kloeblen was leading a small network View Details

09 Mar 2003
Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

Established companies historically have struggled when trying to create new markets. Success seems fleeting and unpredictable. Recent research indicates these problems are systemic. Most companies that are started fail. Of those that... View Details

Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony

Portrait Project

Dimitra Taslim

I grew up in a Southeast Asia that was very different from the one today. I grew up in a “frontier” market. I aspired towards being Western. I wore Vans shoes. I read Hemingway. Western was better. Children of American expats would always... View Details

09 Feb 2015
Research & Ideas

Professional Networking Makes People Feel Dirty

spontaneous meeting had benefited them professionally. The third and fourth conditions were similar to the first two, but participants were focused on personal gain instead. Afterward, all the participants were asked to complete a series View Details

Keywords: by Carmen Nobel

Web

Frequently Asked Questions | Social Enterprise | Harvard Business School

other Initiatives at HBS? Yes, we have several other Initiatives such as: Business and Environment , Business History , Digital , Entrepreneurship , Race, Gender & Equity , Health Care , and Leadership . “Initiative” is the word we use to... View Details

21 Sep 2020
Research & Ideas

Are You Sabotaging Your Own Company?

Attempt to make the committees as large as possible—never less than five.” “Bring up irrelevant issues as frequently as possible.” “Haggle over precise wordings of communications, minutes, resolutions.”... View Details

Keywords: by Dina Gerdeman

09 Nov 2016
Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

promising to recreate it as the better tomorrow. The word "Again" is no accidental addition to the Make America Great slogan. Remember the famous Kellogg's Corn Flakes campaign to recover lost consumers: “Try Us Again for the... View Details

Keywords: by John A. Quelch

Web

AASU50 - Alumni

Programs & Events Programs & Events AASU50 Home African Americans at HBS AASU50 Materials Related Content In Their Own Words In April 2018, the Harvard Business School community was invited to mark the 50th anniversary View Details

04 May 2021
Blog Post

Asian American Pacific Islander Heritage Month at HBS

special or amiss in reading Shakespeare and writing Chinese poems in school, eating Indian and Malay food at school canteens, and watching the English Premier League at Irish pubs. Most of my friends spoke another language apart from... View Details

25 Nov 2019
Research & Ideas

When Your Passion Works Against You

the right context, this intense positive energy can act like a gravitational pull that sucks in other workers to invest their time and support, ultimately contributing toward the success of the idea. “Passion, like a smile, is... View Details