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Publications

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  • 25 May 2016
  • Research & Ideas

How Consumers and Businesses are Reshaping Public Health

too often still result in decisions that take scant account of public health and whether the health of individual citizens is being advanced.... View Details
Keywords: by John A. Quelch; Health
  • 28 Apr 2015
  • First Look

First Look: April 28

Understanding Ordinary Unethical Behavior: Why People Who Value Morality Act Immorally By: Gino, F. Abstract—Cheating, deception, organizational misconduct, and many other forms of unethical behavior are... View Details
Keywords: Sean Silverthorne
  • 10 Sep 2008
  • Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

you can make money in many creative industries by selling specialized products to niche markets identified via the Internet. For example, the new... View Details
Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical
  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

worldwide reserves. In 2017, under the leadership of Dr. Mostafa Terrab, OCP was halfway through a $20 billion industrial transformation program... View Details
Keywords: Dina Gerdeman
  • 19 May 2009
  • First Look

First Look: May 19, 2009

lives and the very structure and power dynamics of industries can't be managed as "silos," tucked away in corporate, university, or... View Details
Keywords: Martha Lagace
  • 26 Feb 2019
  • First Look

New Research and Ideas, February 26, 2019

users of the competing platform—can arise from the difference in their profit foci. As the difference View Details
Keywords: Dina Gerdeman
  • 08 Sep 2010
  • First Look

First Look: September 8, 2010

the study of international trade and foreign direct investment. Data on values of imports and exports of goods are... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2009
  • First Look

First Look: September 1

Building on previous research, we argue that verifiability and conservatism, while detracting from accounting's role in equity valuation, are critical features of GAAP under efficient contracting. We... View Details
Keywords: Martha Lagace
  • Web

Marketing Awards & Honors - Faculty & Research

the 2022 John D. C. Little Award for best marketing paper in an INFORMS journal for "The Value of Descriptive Analytics: Evidence from Online... View Details
  • 01 Oct 1997
  • News

L.E. Simmons

time to invest in this industry because it was depressed, yet the long-term fundamentals were sound." By all indications, Simmons's gamble has paid off. SCF Partners, View Details
Keywords: Deborah E. Blagg
  • 01 Oct 1999
  • News

Banking on Success

an insider's view of the action, the Bulletin asked five members of the class who have been involved View Details
Keywords: Deborah E. Blagg
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

“linguistic expats” who live in their home country yet have to give up their native language in the workplace; “cultural expats” or native speakers View Details
Keywords: Carmen Nobel
  • 30 Jul 2013
  • First Look

First Look: July 30

Firm in a Nascent Industry By: Zuzul, Tiona, and Amy C. Edmondson Abstract—This paper explores how entrepreneurs' efforts to legitimate a firm and a nascent industry affect... View Details
Keywords: Anna Secino
  • 28 Jul 2015
  • First Look

First Look: July 28, 2015

Value at IBM (A)." Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215059-PDF-ENG Harvard Business School Case 215-079 Transforming Alkermes into a Global Biopharmaceutical Company In View Details
Keywords: Carmen Nobel
  • 12 Mar 2021
  • News

My Favorite Case

oil industry. I came full circle with both of those cases, having spent my career in the oil industry and as CEO View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 28 Jan 2014
  • First Look

First Look: January 28

propose the Attention-contingent Advertising Strategy, a framework to match the most effective approach to the quality of attention contingently... View Details
Keywords: Sean Silverthorne
  • 08 May 2018
  • First Look

First Look at New Research and Ideas, May 8, 2018

Case 518-064 A Note on the Snack Food Industry This note provides an overview of the snacking industry View Details
Keywords: Sean Silverthorne
  • 28 Oct 2014
  • First Look

First Look: October 28

associated with high used ship prices and heightened industry investment in new ships, but we forecast low future returns. We propose and estimate a behavioral model of View Details
Keywords: Carmen Nobel
  • Web

Electricity - Business & Environment

especially vulnerable to the impacts of climate change: hurricanes, wildfires, and sea level rise pose immense risks for the reliable delivery of... View Details
  • 28 Sep 2010
  • First Look

First Look: September 28, 2010

of their corporate governance, placing them within the wider context of the economic and social history of... View Details
Keywords: Sean Silverthorne