User Research - Publications - Faculty & Research

12 Dec 2012
Research & Ideas

Power to the People: The Unexpected Influence of Small Coalitions

interview. "The start of properly regulating the economy is to understand how regulation is made, and this means forgetting what we thought we knew about the weakness of groups." A consumer policy expert, Trumbull wrote Strength in Numbers after nearly a decade of... View Details

Keywords: by Kim Girard

Web

Staff Directory | Baker Library

Staff Directory Ana Elena Azpúrua HBS Working Knowledge Ana plays a key role in bringing faculty research to a broader audience of business professionals through compelling maps, charts, and other forms of visual storytelling. Before... View Details

11 Dec 2006
Research & Ideas

Fixing Price Tag Confusion

data on when such exploded prices work best. We asked Wathieu to discuss his research. Sean Silverthorne: As you note in the paper, a number of recent studies have concluded that the way price information is presented (price framing) often influences perceptions of... View Details

Keywords: by Sean Silverthorne; Retail

01 Feb 2011
First Look

First Look: Feb. 1

the conditions to thrive tomorrow. We argue that organizational sustainability depends on attending to strategic paradox, engaging contradictory yet interrelated strategies simultaneously. Drawing on our research and the work of others,... View Details

21 Dec 2015
Op-Ed

Without Immigrants, We Wouldn't Have Google

1995, and continuing over the next few years, they launched a research project to simplify Internet search, a process that was then far from easy. Outsiders do well in the US when venture capitalists and angel investors don’t... View Details

Keywords: by Shane Greenstein; Information Technology

Web

VCPE Database Comparison | Baker Library

Companies/Deals. Very high limit for firms/funds (over 20K) 5,000 per year per user 10,000 results per download Portfolio company info Very strong Strong Strong Strong VCPE firm info Strong Very strong Strong Strong Boolean (And/Or)... View Details

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

Summing Up Questions raised in this month's column about the possibility of an era of marketing productivity based on innovative research techniques evoked a number of skeptical comments. However, in defense of such techniques, B. V.... View Details

Keywords: by James Heskett

25 Jul 2005
Research & Ideas

An Organization Your Customers Understand

and users can choose to outsource or select an alternative service provider.7 Let's look at each of these conditions in turn. The first condition states that a constituent finds value in the firm's outputs. Who satisfies this definition?... View Details

Keywords: by Robert Simons

16 Sep 2014
Research & Ideas

Has Apple Reinvented the Watch?

technologies, industries, and organizations. He has also conducted extensive research on the watch industry. Raffaelli weighs in below on everything from battery life to the Apple Watch's implications for the health care industry. Read an... View Details

Keywords: Re: Ryan L. Raffaelli; Electronics; Retail; Health

22 Feb 2011
Research & Ideas

Most Popular Articles, Papers of the Decade

concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. The key, says professor John Quelch, is to understand how the needs of your customers and partners change, and adapt your strategies to the new reality.... View Details

Keywords: by Sean Silverthorne

12 Mar 2024
Blog Post

IFC India: Electric Mobility in India

concern, given the typical usage patterns of 2- wheelers for short distances. Although most users charge their vehicles at home, the Ather Grid's fast charging network proves valuable in emergencies. The network, with 1,800 charging... View Details

07 Sep 2021
News

One Degree of Difference

Competitiveness and Hurting America’s Middle Class,” by Professor Joseph Fuller and Manjari Raman, a program director and senior researcher at HBS’s Managing the Future of Work project. The impact of the practice cuts most deeply for the... View Details

Keywords: Jen McFarland Flint; Ambulatory Health Care Services; Health, Social Assistance

01 Mar 2017
News

Lego Stays on Script

exposed to many different properties and have a strong affinity for characters,” he says. Characters like Superman, Scooby-Doo, and Shaquille O’Neal can be a great way to engage new Lego users on or off the big screen, Moynihan adds, with... View Details

Keywords: Julia Hanna

04 Jan 2010
Research & Ideas

Best of HBS Working Knowledge 2009

What were the management trends in 2009? Fascination with social networking and rethinking common wisdom about goal setting. Here are the Top 10 articles and Top 5 working papers that appeared in HBS Working Knowledge in 2009. Enjoy! TOP 10 ARTICLES OF 2009... View Details

Keywords: by Staff

15 Feb 2023
Blog Post

Creating Emerging Markets Sustainability Series - Closing the ‘Intention-Action’ Gap

by a recent study of U.S. consumer habits published by researchers at First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania. The study reported how more than two-thirds of consumers surveyed... View Details

09 Jan 2007
First Look

First Look: January 9, 2007

Authors:Benjamin Chiao, Josh Lerner, and Jean Tirole Publication:The RAND Journal of Economics (forthcoming). (Earlier version distributed as National Bureau of Economic Research Working Paper No. 11156.) Abstract This paper empirically... View Details

Keywords: Martha Lagace

Web

Past Projects | Social Enterprise | Harvard Business School

from a recent survey of 652 museums in "Museums on the Map, 1995-2012" (published just this past year by Fondazione di Venezia). After setting certain research parameters in order to provide focus to the study (e.g., I looked at arts... View Details

04 Jun 2001
Research & Ideas

Why dot.coms Will Rise Again

almost all current Internet, intranet, and extranet applications will disappear "in the dustbin of history" in four or five years, according to McFarlan. And given the undeniable rate of Internet growth in China, for example—10 million View Details

Keywords: by Martha Lagace

Web

Meet the Team | Information Technology

web development, UI design, and product innovation. When not at his workstation, Ivan enjoys (somewhat) competitive golfing with a league west of Boston and playing blues piano. Matthew Preble Multimedia Producer Matt began his career at the Harvard Business School... View Details

11 Aug 2014
HBS Case

The Business of Behavioral Economics

Behavioral Economics. Here's how StickK works. The user selects a goal—like losing weight—and pledges a certain amount of money toward achieving it. Then a referee—often a friend—is chosen and a contract signed. If the goal is achieved,... View Details

Keywords: by Michael Blanding; Food & Beverage; Health

Publications