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Show Results For
- All HBS Web
(1,358)
- People (7)
- News (357)
- Research (604)
- Events (1)
- Multimedia (14)
- Faculty Publications (239)
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- 22 Dec 2015
- First Look
December 22, 2015
manageable? A second challenge is to figure out how to further expand ShondaLand. How could Rhimes best build her portfolio and further cement ShondaLand's place in television history? Purchase this case:... View Details
Keywords: Carmen Nobel
- 23 Jan 2008
- First Look
First Look: January 23, 2008
employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The globalization of toiletries... View Details
Keywords: Martha Lagace
- 22 Apr 2020
- Research Event
How Investors Are Sizing Up Climate Change’s Risks—and Opportunities
Until a few years ago, climate change’s potential impact seemed abstract for many investors. Now, as sea levels rise, hurricanes intensify, and droughts threaten food supplies, many investors are confronting its financial realities. But it’s not a simple calculation.... View Details
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
demand for the various allergy products, which included several brands and package quantities, while modeling algorithmic price competition by the firms. When compared with a simulation in which each firm exhibited traditional (symmetric)... View Details
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
the brand choice made by users, "distribution played a larger role than did technical progress in determining the market outcomes," the scholars conclude in the paper "Economic and Technical Drivers of Technology Choice:... View Details
- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue... View Details
Keywords: by Staff
- 08 Jul 2014
- First Look
First Look: July 8
simply begin with the direction you want to go and take a small step. Thinking alone will never change your life-you must ACT. Then evaluate the lessons you learn from that first step, build on them, and take another step in your desired... View Details
Keywords: Carmen Nobel
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
achieved much in this time: launching one of the first online retailers in the country, building a logistics network from scratch, acquiring customers at an astonishing pace, and signing up major brands to... View Details
Keywords: by Sean Silverthorne
- 26 Nov 2013
- First Look
First Look: November 26
identifying the types of GPs that drive the identified correlation between GPs and reduced shareholder value. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1718488 August 2013 American Journal of Managed Care Testimonials Do Not Convert Patients... View Details
Keywords: Sean Silverthorne
- 27 Aug 2013
- First Look
First Look: August 27
Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be... View Details
Keywords: Sean Silverthorne
- 01 Apr 2014
- First Look
First Look: April 1
investigates the impact of early relationships on entrepreneurial firm innovation. Prior research has largely focused on the benefits of network ties, documenting the many advantages that accrue to firms embedded in a rich network of inter-organizational relationships.... View Details
Keywords: Sean Silverthorne
- 29 May 2020
- Op-Ed
How Leaders Are Fighting Food Insecurity on Three Continents
COVID-19 is creating unprecedented strains on food security worldwide. The United Nations' World Food Programme warns that the pandemic could almost double the number of people facing food crises in low- and middle-income populations to 265 million by the end of 2020.... View Details
- 26 Jul 2011
- First Look
First Look: July 26
firms must understand how changes in service affect customer demand. Supplier reliability tracking is a process whereby customers use past supplier performance to build beliefs about supplier capabilities and hence about future supplier... View Details
Keywords: Sean Silverthorne
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that most startups... View Details
Keywords: by Susan Young
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
has grown rapidly at a time when plenty of other industry-disrupting platforms have flourished, including Uber, Craigslist, and Spotify. Airbnb offers listings in 191 countries, and its total number of listings—4 million-—is higher than the top five major hotel View Details
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
years of experience at the likes of Procter & Gamble and Johnson & Johnson, decided to set himself up as Spain's first pizza magnate and founded TelePizza. He believed that customers in Spain—and, indeed, throughout Europe—would respond enthusiastically to a... View Details
Keywords: by Walter Kuemmerle
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
researchers to test and build new theories at a more granular level. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55151 forthcoming American Economic Review Beliefs about Gender By: Bordalo, Pedro, Katherine Baldiga... View Details
Keywords: Dina Gerdeman
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
retailers. To survive in this environment, cost cutting—including the renegotiation of rental contracts—is of paramount importance, especially in the short term. But the real imperatives are: Finding ways to build advantage on attributes... View Details
- 10 Mar 2009
- First Look
First Look: March 10, 2009
firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand... View Details
Keywords: Martha Lagace
- 02 Feb 2010
- First Look
First Look: Feb. 2
increasing profitability by immersing themselves in the lives of their customers. This book shows how resilient organizations cut through internal barriers that impede action, build bridges between warring divisions, and transform former... View Details
Keywords: Martha Lagace