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Show Results For
- All HBS Web
(1,667)
- People (3)
- News (350)
- Research (1,081)
- Events (4)
- Multimedia (15)
- Faculty Publications (870)
- September 1975 (Revised June 1984)
- Case
Southwest Airlines (D)
After 18 months of deficit operations, Southwest Airlines stands on the brink of profitability. Selective application of discount fares has contributed to a rapid growth in market share. Then, in February 1973, its major competitor halves all fares on Southwest's... View Details
Lovelock, Christopher H. "Southwest Airlines (D)." Harvard Business School Case 575-135, September 1975. (Revised June 1984.)
- 01 Sep 2005
- News
Flying High
Jim McNerney (MBA ’75) departed GE in 2000 to become, at 3M, a chief executive for the first time. Named chairman, president, and CEO of The Boeing Company in July, McNerney is the aerospace giant’s third leader since 2003, a period during which Boeing has been... View Details
- May 1975 (Revised May 1982)
- Case
Southwest Airlines (C)
Southwest Airlines, a small intrastate carrier, has just completed its first year of operations in June 1972 and management is debating what advertising and promotional strategy to adopt for the future. Southwest has successfully broken into a market dominated by two... View Details
Lovelock, Christopher H. "Southwest Airlines (C)." Harvard Business School Case 575-118, May 1975. (Revised May 1982.)
- March 2013 (Revised May 2013)
- Supplement
Distribution at American Airlines (C)
By: Benjamin Edelman
Presents 2011-2012 updates to American's distribution strategy including new challenges and disputes. View Details
Edelman, Benjamin. "Distribution at American Airlines (C)." Harvard Business School Supplement 913-034, March 2013. (Revised May 2013.) (request a courtesy copy.)
- September 1995 (Revised March 1999)
- Teaching Note
Canadian Airlines: Reservations About Its Future (A) and (B) TN
- April 2010 (Revised July 2010)
- Teaching Note
JetBlue Airways: Managing Growth (TN)
Teaching Note for [609046]. View Details
Carl E. Wickman
In 1926, with a colleague named Orville Caesar, he formed the holding company that would eventually become Greyhound. Wickman, seeing that an increased bus transportation system was beneficial to both bus companies and the seemingly... View Details
Keywords: Transportation
- 2017
- Government Testimony
Passenger Right to Record—Petition for Rulemaking
By: Benjamin Edelman and Mike Borsetti
We ask DOT to affirm that passengers have the right to record what they lawfully see and hear on and around aircraft. We explain why such recordings are in the public interest, and we present the troubling experiences of passengers who have tried to record but have... View Details
Keywords: Aviation; Consumer Protection; Recording; Video; Audio; Privacy; Social Media; Air Transportation; Rights; Contracts; Air Transportation Industry
Edelman, Benjamin, and Mike Borsetti. "Passenger Right to Record—Petition for Rulemaking." Government Testimony, U.S. Dept. of Transportation, Office of Aviation Enforcement and Proceedings, June 2017. (docket and public comments.)
- December 2024
- Supplement
Norse Atlantic Airways
By: Willy C. Shih
Charles Duncan discusses the jobs that customers hire Norse Atlantic Airways to do, and the challenges associated with its low-cost long-haul business model. View Details
Shih, Willy C. "Norse Atlantic Airways." Harvard Business School Multimedia/Video Supplement 625-701, December 2024.
- 01 Jun 2023
- News
Batteries Included
economy.” Globally, shipping transports more than 10 billion metric tons of cargo each year. According to Yale Climate Connections, almost all of these ships run on fossil fuels and emit carbon pollution. Maritime shipping causes about 3... View Details
- 2000
- Other Unpublished Work
Fettered Flight: Globalization and the Airline Industry
By: Richard H. K. Vietor, Daniel Yergin and Peter C. Evans
- December 1974 (Revised February 1985)
- Case
Southwest Airlines (A)
Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy... View Details
Lovelock, Christopher H. "Southwest Airlines (A)." Harvard Business School Case 575-060, December 1974. (Revised February 1985.)
- June 1975
- Case
Marsh & McLennan (B)
Presents the results of a computer simulation of aircraft hull insurance. Discussion will focus on the interpretation of the results described. Designed to be handed out in class. Rewrite of an earlier supplement by P. Vatter. View Details
Jackson, Barbara B. "Marsh & McLennan (B)." Harvard Business School Case 175-290, June 1975.
- June 1988
- Supplement
Boeing 767: PTQ (""Put Together Quick""), Moods in Flight, Video
By: David A. Garvin
Garvin, David A. Boeing 767: PTQ (""Put Together Quick""), Moods in Flight, Video. Harvard Business School Video Supplement 888-519, June 1988.
- January 2016
- Case
Sentient Jet: The Uber of Private Jets
By: Anat Keinan and Sandrine Crener
Founded in 1999 in the Boston area, Sentient Jet had become a leading private aviation company in the United States. Its success was built on the introduction of a groundbreaking membership program that offered business travelers the flexibility and convenience of... View Details
Keywords: Private Jets; Private Aviation; Luxury; Luxury Service; Uber; Branding; Growth Strategy; Client Acquisition; Innovative Business Model; Disruptive Innovation; Collaborative Consumption; Disruption; Disruptive Business Model; Travel; Reputation Management; Sharing Economy; Word Of Mouth; Customer Engagement; Aircraft; Membership Programs; Loyalty Program; Brand Positioning; Brand Building; Brand Differentiation; Customer Service; Exceeding Consumer Expectations; 2-way Business Model; Marketing Partnerships; Netjet; Air Transportation; Entrepreneurship; Growth and Development Strategy; Air Transportation Industry
Keinan, Anat, and Sandrine Crener. "Sentient Jet: The Uber of Private Jets." Harvard Business School Case 516-066, January 2016.
- 1983
- Other Unpublished Work
Orbiting Space Observatory - HBS Analysis and Decision Case
By: J. Ronald Fox
- 31 Oct 2012
- News
MTA Chairman Joe Lhota: 'Damage to NY subways is devastating'
Keywords: Transportation
- November 2016
- Supplement
Irregular Operations
This video shows a dispatcher responding to an irregular operations situation caused by weather at an East Coast airport. View Details
Keywords: Service; Service Excellence; Service Quality; Operating Systems; Operational Complexity; Operational Disruptions; Operational Efficiency; Operational Focus; Air Transportation; Service Operations; Service Delivery; Air Transportation Industry
Buell, Ryan W., Willy C. Shih, and Michael W. Toffel. "Irregular Operations." Harvard Business School Multimedia/Video Supplement 617-705, November 2016.
- April 1979 (Revised May 1993)
- Case
MASSPORT
Herzlinger, Regina E. "MASSPORT." Harvard Business School Case 179-169, April 1979. (Revised May 1993.)
- October 1982
- Supplement
Southwest Airlines: Interview with Lamar Muse, January 1978, Video
Presents an interview, made shortly before Mr. Muse left the airline, concerning how he responded to the Braniff fare cut during the great Texas Air War in spring 1973. His pithy and direct comments are invariably very well received by class participants. Instructors... View Details
Keywords: Air Transportation; Marketing Communications; Crisis Management; Air Transportation Industry
Lovelock, Christopher H. "Southwest Airlines: Interview with Lamar Muse, January 1978, Video." Harvard Business School Video Supplement 883-510, October 1982.