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April 2019
Article

Score Blending: How Scale Response Grouping Biases Perceived Standing

By: Ryan Hauser and Norbert Schwarz

Numerical values—from test scores to credit scores—inform us of our relative standing and can shape our decisions. The values are usually presented in a continuous format (which places scores on a single line) or a grouped format (which separates scores into several... View Details

Keywords: Decision-making; Scale; Decision Making; Perception

April 2018
Article

The Power of Voice in Stimulating Morality: Eliciting Taxpayer Preferences Increases Tax Compliance

By: Cait Lamberton, Jan-Emmanuel De Neve and Michael I. Norton

Decisions about paying taxes represent one of the most common moral quandaries faced by citizens. In the present research, we argue that taxpayer compliance can be raised by increasing “voice”: allowing taxpayers to express non-binding preferences about the way their... View Details

Keywords: Morality; Public Policy; Ethics; Moral Sensibility; Taxation; Policy; Attitudes; Governance Compliance

December 2020
Article

What Has Changed? The Impact of COVID Pandemic on the Technology and Innovation Management Research Agenda

By: Gerard George, Karim R. Lakhani and Phanish Puranam

Whereas the pandemic has tested the agility and resilience of organizations, it forces a deeper look at the assumptions underlying theoretical frameworks that guide managerial decisions and organizational practices. In this commentary, we explore the impact of the... View Details

Keywords: COVID-19; Health Pandemics; Information Technology; Innovation and Management; Research

March 2008
Exercise

Exercise: Challenging Operational Assumptions

By: Frances X. Frei

This exercise provides students with an opportunity to thoroughly test an operating assumption. Students state an assumption as a testable hypothesis, collect and analyze relevant data, and communicate the results. At HBS, it is incorporated in a second-year elective... View Details

Keywords: Customers; Employees; Knowledge Acquisition; Knowledge Use and Leverage; Service Operations; Performance Improvement

November 1982 (Revised November 1984)
Case

Information Resources, Inc. (A)

Information Resources, Inc. (IRI) is a small but rapidly growing marketing research firm. IRI's major product, BehaviorScan, provides the most completely controllable and measurable marketing program testing facility in the world. It includes UPC electronic scanning at... View Details

Keywords: Product Development; Product Marketing

29 Mar 2016
News

Competing with Platforms That Ignore the Law

02 May 2013
HBS Seminar

Eric Werker, Harvard Business School

Robert Simons

Robert Simons is a Baker Foundation Professor at Harvard Business School. For over 35 years, Simons has taught accounting, management control, and strategy execution courses in both the Harvard MBA and Executive Education Programs. For 2024/25, he is teaching a... View Details

29 Apr 2022
News

Elon Musk Has Big Ideas for Twitter. Users Should Buckle Up.

September 2023
Article

The Dynamics of Team Learning: Harmony and Rhythm in Teamwork Arrangements for Innovation

By: Jean-François Harvey, Johnathan R. Cromwell, Kevin J. Johnson and Amy C. Edmondson

Innovation teams must navigate inherent tensions between different learning activities to produce high levels of performance. Yet, we know little about how teams combine these activities—notably reflexive, experimental, vicarious, and contextual learning—most... View Details

Keywords: Groups and Teams; Learning; Performance Effectiveness; Collaborative Innovation and Invention

November 1996 (Revised December 1996)
Case

Rogers Communications, Inc.: The Wave

By: John A. Deighton, Karsten Voermann and Reginal Gilyard

Rogers Communications, Inc., Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the convergence of its industry with the computing and telecommunications industries. In particular, it is investigating... View Details

Keywords: Decisions; Innovation and Invention; Marketing Strategy; Market Entry and Exit; Internet and the Web; Mobile and Wireless Technology; Consumer Behavior; Technology Adoption; Telecommunications Industry; Canada

January 1999
Case

Bell Atlantic and the Union City Schools (C1): Project Explore

By: Rosabeth M. Kanter and Ellen Pruyne

The third in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Describes Bell Atlantic's efforts to identify an appropriate site for testing emerging telecommunications technology and its... View Details

Keywords: Partners and Partnerships; Education; Business and Community Relations; Wireless Technology; Education Industry; Telecommunications Industry; New Jersey

02 Dec 2010
News

The pivotal moment

08 Dec 2016
News

Airbnb: 1M listings use booking service that stems discrimination on platform

October 2023 (Revised April 2024)
Case

FARM Rio: Bringing a Brazilian Fashion Brand to the World

By: Isamar Troncoso and Jill Avery

FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally.... View Details

Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Growth and Development Strategy; Product Positioning; Market Entry and Exit; Distribution Channels; Expansion; Fashion Industry; Brazil; United States; Europe

May 1998 (Revised May 1999)
Case

Biopure Corp.

By: John T. Gourville

It is early 1998 and Biopure Corp., a small biopharmaceutical firm with no sales revenues in its ten-year history, has just received government approval to release Oxyglobin, a revolutionary new "blood substitute" designed to replace the need for donated animal blood... View Details

Keywords: Segmentation; Marketing Strategy; Engineering; Budgets and Budgeting; Sales; Transformation; Markets; Debates; Product Launch; Pharmaceutical Industry

10 Oct 2010
News

Power Poses: Certain positions boost testosterone & confidence

19 May 2017
News

How to Psych Children Up to Perform

2017
Case

Uncommon Schools (A): A Network of Networks

By: John J-H Kim and Sarah McAra

In 2013, Brett Peiser, CEO of the charter school management organization (CMO) Uncommon Schools, is reassessing the nonprofit’s strategy. For nearly 10 years, Uncommon had fulfilled its mission to bring high-quality education to students in low-income, urban areas... View Details

Keywords: Charter Schools; Nonprofit Organizations; Teaching; Talent Management; Innovation; Organization Structure; Education; Early Childhood Education; Middle School Education; Organizational Structure; Performance Consistency; Strategy; Collaborative Innovation and Invention; Education Industry