Television - Publications - Faculty & Research

October 2005 (Revised March 2006)
Case

Strategic Inflection: TiVo in 2005

By: David B. Yoffie, Pai-Ling Yin and Barbara Mack

In the late 1990s, TiVo pioneered the digital video recorder (DVR), a new consumer electronics category. By 2005, the company was the clear leader in technology and installed base. It had also built extraordinary loyalty among its customers. However, TiVo lost a half... View Details

Keywords: Technological Innovation; Competition; Partners and Partnerships; Information Infrastructure; Television Entertainment; Brands and Branding; Consumer Products Industry; Electronics Industry

Citation

Educators

Purchase

01 Feb 1998
News

Touching All the Bases: Stephen A. Greyser

taught in the School's MBA and Executive Education Programs for almost 35 years without missing a class (Cal Ripken, take note). He is a prolific author (with twelve books, some three hundred case studies, and scores of journal articles to his credit); a frequent... View Details

Keywords: Marguerite Rigoglioso

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

Are you sure you have everything you need to watch the Super Bowl this weekend? Beer? Check. Nachos? Check. Friends? Check. What about your smartphone, tablet, or laptop? When most people sit down to watch the "big game" this Sunday, the View Details

Keywords: by Michael Blanding; Advertising; Sports

19 Nov 2001
Research & Ideas

Alfred Chandler on the Electronic Century

in the 1920s. The same two companies began the process of commercializing television in the 1930s. Telefunken, housed in Berlin, lost its learning base during World War II. So in the 1940s RCA took the lead in commercializing... View Details

Keywords: by Alfred D. Chandler, Takashi Hikino & Andrew Von Nordenflycht; Computer; Consumer Products; Electronics; Manufacturing; Technology

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

is it a global business? Anita Elberse: The sports marketing industry, covering everything from television rights to endorsements, sponsorships, and merchandising, is an important sector and growing rapidly. In its Global Entertainment... View Details

Keywords: by Sarah Jane Gilbert; Sports

01 Dec 2016
News

Research Brief: So Many Sites, So Little Time

Greenstein adds, such as television and radio. “Online advertising is still a work in progress, with considerable effort being invested in improving its cost-effectiveness,” he says. “Those efforts—and lessons learned—are relevant across... View Details

01 Dec 2015
News

How Do I Get Your Job?

postcollege when I was working at Lotus Development, creating interactive marketing demos for various products. I really liked the experience of getting my hands dirty working with designers and producers. And I got lucky, because I met a View Details

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

Despite this upheaval, it seemed some businesses were immune to the digital onslaught—companies whose products and services couldn't be easily turned into 1's and 0's and put online. "A television set can't be digitized. A telephone can't... View Details

Keywords: by Michael Blanding

26 Apr 2016
First Look

April 26

Business School Case 316-143 Whither the Weather (Company): Forecasting 2016 CEO David Kenny led the transformation of the Weather Company from a television business to a Big Data technology company from 2012 until 2016, when IBM acquired... View Details

Keywords: Sean Silverthorne

Person Page

Read excerpts from DENIAL

By: Richard S. Tedlow

The Edifice Complex: Denial at Sears

Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)

From Denial: Why Business... View Details

24 Jun 2016
Op-Ed

Why Brexit is a Big Deal

camp offered nothing except the status quo. Anyone watching the national UK television debate on Tuesday could compare the hope and passion of the Leave campaign, led by former London mayor Boris Johnson, with the plodding, half-hearted... View Details

Keywords: by John Quelch

Profile

Raghu Yarlagadda

image and video processing. For four years, he worked at Motorola Mobility among the engineers who developed high-definition television technology. In the third year of his employment, he contributed to one of the first wireless set-top... View Details

01 Dec 2004
News

Starting Off on the Right Foot

within particular departments? Did one of your new colleagues apply for your job? You need to be in an information-gathering mode.” Waldroop’s advice may sound like a primer for contestants on the hit television show Survivor, but it in... View Details

Keywords: Deborah E. Blagg

19 Sep 2016
News

Thomas S. Murphy (MBA 1949)

approached him. “He said that he was going into a little crapshoot in Albany and needed someone to run a television station,” recalls Murphy. “That’s how in 1954 I became Capital Cities first employee.” Just ten years later, he was named... View Details

11 Jul 2013
News

The Good Writer

Dick: From Les Bizerables to Hollywood and the Emmys. Courtesy Leonard Dick It’s been “a very kooky couple of weeks” for television writer Leonard Dick (MBA ’90). Season Three of the critically acclaimed CBS show The Good Wife premieres... View Details

Keywords: Julia Hanna

01 Sep 2004
News

Lisa Churchville (MBA 1979)

Century.” Okay, that might be a bit of local television hyperbole, but it was amazing to see the grainy video, spartan sets, rudimentary weather graphics, weathermen with long hair and sideburns (I am sure we did not look that dorky at... View Details

Keywords: Broadcasting (except Internet); Information

01 Apr 1998
News

Going For The Summit

CANDICE CARPENTER has led some high-profile enterprises - Time Life Video and Television and the electronic retailing enterprise Q2 Inc. among them. But nothing, she says, has prepared her for the rocky terrain of online business better... View Details

Keywords: Caroline Chauncey

01 Dec 2014
News

3-Minute Briefing: Nagisa Manabe (MBA 1991)

search, digital, print, radio, and television that I would have used for Guinness or Captain Morgan when I was at Diageo. The only real difference between the Postal Service and any of the other brands I’ve worked on is that we are... View Details