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  • All HBS Web  (1,996)
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  • January 2024 (Revised June 2025)
  • Exercise

Travelogo: Understanding Customer Journeys

By: Eva Ascarza, Nicolas Padilla and Oded Netzer
In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
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Ascarza, Eva, Nicolas Padilla, and Oded Netzer. "Travelogo: Understanding Customer Journeys." Harvard Business School Exercise 524-044, January 2024. (Revised June 2025.)
  • 24 Apr 2017
  • Op-Ed

Op-Ed: Courage: The Defining Characteristic of Great Leaders

fail, even if their leaders can move on to avoid being held accountable. Why do some leaders lack courage? Many CEOs focus too much on managing to hit their numbers. They avoid making risky decisions that may make them look bad in the... View Details
Keywords: by Bill George; Auto; Food & Beverage
  • Web

Competitions & Challenges - Health Care

Venture Competition The New Venture Competition is an annual student competition sponsored by Harvard Business School’s Rock Center for Entrepreneurship and Social Enterprise Initiative. Business Track: Participating teams require at... View Details
  • 02 Mar 2009
  • Research & Ideas

When Goal Setting Goes Bad

domains. But we are concerned about the simple specification of stretch goals that permeates the goal setting and management by objectives literature. Q: How can goal setting go wrong? A: When people focus on a specific stretch goal, and... View Details
Keywords: by Sean Silverthorne
  • Article

The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift

By: Emily Truelove and Katherine C. Kellogg
This 12-month ethnographic study of an early entrant into the U.S. car-sharing industry demonstrates that when an organization shifts its focus from developing radical new technology to incrementally improving this technology, the shift may spark an internal power... View Details
Keywords: Groups and Teams; Conflict and Resolution; Power and Influence; Perception; Behavior; Collaborative Innovation and Invention
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Truelove, Emily, and Katherine C. Kellogg. "The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift." Administrative Science Quarterly 61, no. 4 (December 2016): 662–701.
  • Web

Blog | Social Enterprise | Harvard Business School

Filter Results: (230) Submit Author Types Alumni HBS Staff SE Practitioners SEI Faculty SEI Team Students Topics Alumni for Impact Alumni Programs Arts Business for Social Impact Business School Executive Education Faculty Research Future... View Details
  • 09 Feb 2016
  • First Look

February 9, 2016

to focus in order to improve this crucial dimension of talent acquisition. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50539 December 15, 2015 Harvard Business Review Don't Turn Your Sales View Details
Keywords: Sean Silverthorne
  • March 2006 (Revised September 2006)
  • Case

Irizar in 2005

By: Ramon Casadesus-Masanell and Jordan Mitchell
In June 2005, Koldo Saratxaga, the leader of Basque-based luxury coach manufacturer Irizar, decided to leave after 14 years at the helm of the worker-owned cooperative. Under Saratxaga's stewardship, Irizar was saved from near bankruptcy in 1991 and has become a highly... View Details
Keywords: Business Model; Business Startups; Customer Focus and Relationships; Resignation and Termination; Leadership Style; Production; Quality; Luxury; Competitive Advantage; Construction Industry; Real Estate Industry; South Africa; China; India; Mexico; Brazil
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Casadesus-Masanell, Ramon, and Jordan Mitchell. "Irizar in 2005." Harvard Business School Case 706-424, March 2006. (Revised September 2006.)
  • Blog

What Can You Do to Foster Gender Equity?

As you rise in your organization and gain more management responsibility, you may be wondering what you can do to foster a more inclusive and equitable culture within your team and across the organization. That's a big question, so here... View Details
  • 05 Jul 2023
  • News

GCC Alumni Celebrate Grand Opening of New Club Center

Lootah says The House will be more than a place to meet; it will be a think tank fostering the exchange of cutting-edge ideas that will positively impact the region. "The House will further enhance the HBS Crossroads initiative, which brings together global Harvard... View Details
Keywords: Margie Kelley
  • 16 Jun 2020
  • Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

management and digital marketing tools for entertainment venues and sports teams (largely unused during the pandemic), switched to targeting small- and medium-sized traditional businesses struggling to survive. Fourth Quadrant: Firms... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service
  • Web

Health Care - Faculty & Research

top U.S. health administration schools and a recent article in the Lancet, our educational systems focus their curricula on isolated,theoretical subjects, such as analytics and quantitative problem solving, rather than the team-oriented,... View Details
  • February 2009 (Revised April 2011)
  • Case

Mistry Architects (A)

By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha
Describes an architecture firm founded and run by a husband and wife team, Sharukh and Renu Mistry, that emphasizes "green" building. The firm presents an unusual mix of projects-spanning the spectrum from larger corporate projects to small private homes. The mix also... View Details
Keywords: Family Business; Customer Focus and Relationships; Design; Housing; Corporate Social Responsibility and Impact; Business and Community Relations; Environmental Sustainability; Nonprofit Organizations; Conflict and Resolution
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Edmondson, Amy C., Robert G. Eccles, and Mona Sinha. "Mistry Architects (A)." Harvard Business School Case 609-044, February 2009. (Revised April 2011.)
  • Profile

Tara Basu Trivedi

Why did you choose this path at this point in time? To get out of my comfort zone – to explore startup ideas, to meet people who don’t think like me, to learn about what goes into making a team and a product successful. I knew I’d never... View Details
  • Web

Aligning Reimbursement with Value - Institute For Strategy And Competitiveness

HBS ISC Health Care Health Care Value-Based Health Care Health Care Courses Fast Facts Value-Based Health Care Value-Based Health Care Cases & Teaching Notes Key Concepts Key Stakeholders Publications Team Work With Us Presentations Key... View Details
  • 05 May 2022
  • HBS Case

College Degrees: The Job Requirement Companies Seek, but Don't Really Need

possess the required skills but didn’t attend college, according to a new technical note by Harvard Business School Professor Boris Groysberg. The net result: Millions of jobs have gone unfilled—and millions of people have been left either unemployed or... View Details
Keywords: by Jay Fitzgerald
  • Web

Academics - Health Care

the role of U.S. regulations and policies on organizational strategies and market outcomes. Course Catalog Listing Independent Projects Students may earn academic credit by working independently or in teams as they conduct research and... View Details
  • Web

Faculty & Researchers - Managing the Future of Work

Manjari supports co-chairs William R. Kerr and Joseph B. Fuller on all project priorities. Her research efforts focus on location choices by global companies, the role of business in making cities and regions more competitive, shared... View Details
  • 24 Apr 2018
  • Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

support of founder Howard Schultz and his team in Philadelphia. Zuckerberg did not seem to rely upon the wisdom of Chief Operating Officer Sheryl Sandberg or lead board director Susan Desmond-Hellmann. Instead, he trotted out his deputy... View Details
Keywords: by Bill George; Technology; Food & Beverage
  • 27 Apr 2016
  • Research & Ideas

How the FBI Reinvented Itself After 9/11

tasks and structure if you don’t also account for the organization’s identity. Here the FBI had no choice but to immediately focus on ‘what we do.’ It was clear as soon as those planes hit: We will now do national security and... View Details
Keywords: by Carmen Nobel
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