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- All HBS Web
(1,504)
- People (3)
- News (235)
- Research (1,013)
- Events (9)
- Multimedia (4)
- Faculty Publications (468)
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- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
again a magnet for companies. With its targeting capabilities, relatively low cost, and vast reach, social media has become an essential marketing channel, especially for those trying to reach young... View Details
- 17 Jun 2008
- First Look
First Look: June 17, 2008
charge higher interest rates when they have market power, more so to smaller firms that have fewer outside options for external finance. These findings highlight a "darker side" to decentralized banks and suggest that the... View Details
Keywords: Martha Lagace
- 21 Mar 2019
- HBS Case
The Ferrari Way
future,” the driver said. “But I do know that any new technology will be deployed in our car the Ferrari way.” In practice, that means a careful balancing of three elements: driving pleasure, performance, and style. As the company’s View Details
- 31 Oct 2023
- Research & Ideas
Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change
benefits it brings, but its efforts and programs may be short-lived or be the first things to get dropped amid competing priorities, conflicting incentives, or adversity. “They're focused so much on the surface-level benefits—just bringing people in and getting a View Details
- 15 Dec 2015
- First Look
December 15, 2015
forthcoming Journal of Marketing Research The Role of (Dis)similarity in (Mis)predicting Others' Preferences By: Barasz, Kate, Tami Kim, and Leslie John Abstract—Consumers readily indicate liking options that appear dissimilar—for... View Details
Keywords: Carmen Nobel
- 19 Jul 2011
- First Look
First Look: July 19
Africa, Nike has decided to change its target market focus and to use digital and social media platforms to connect more extensively with consumers. In addition, Nike plans to launch innovative new boots and... View Details
Keywords: Sean Silverthorne
- 18 Oct 2013
- Working Paper Summaries
Monetary Policy Drivers of Bond and Equity Risks
- 26 Jan 2016
- First Look
January 26, 2016
incremental change, while also seizing new markets where flexibility, autonomy, and experimentation rule the day. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50401 forthcoming European Economic Review Taxation,... View Details
Keywords: Sean Silverthorne
- 03 Mar 2015
- First Look
First Look: March 3
we identify core insights about how firms compete against one another in established markets. Based on our evaluation, we argue that a promising research opportunity for strategy lies in exploring how firms strategically interact in new View Details
Keywords: Sean Silverthorne
- 02 May 2005
- Research & Ideas
Four VCs on Evaluating Opportunities
to being leapfrogged by technology. So we don't want to be too early, but we don't want to be too late. Everyone wants the $1 billion market. We don't necessarily target market share for our companies; we... View Details
Keywords: by Lauren Barley
- March 2025
- Teaching Plan
Wasabi Technologies (A) and (B)
By: N. Louis Shipley and Stacy Straaberg
Teaching Plan for HBS Case Nos. 823-021 and 825-035. Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the... View Details
- 07 Dec 2021
- Op-Ed
Want to Build Better Leaders? Focus on Mindset, Skills, Knowledge
Middle management used to be the place where careers stalled, but the COVID-19 pandemic has turned that notion on its head. In fact, mid-level leaders possess more agency now than at any other time in recent history. The tight job market... View Details
Keywords: by Hise Gibson and Shawnette Rochelle
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
- 28 Apr 2009
- First Look
First Look: April 28, 2009
environmental regulations, and about challenges in markets for tradable pollution permits. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709030 Targanta Therapeutics: Hitting a Moving View Details
Keywords: Martha Lagace
- 01 Oct 2001
- Research & Ideas
How To Make Restructuring Work for Your Company
8 The Devil Is In The Details The decisions that managers have to make as part of implementing a restructuring plan are often critical to whether the restructuring succeeds or fails. In the language of economics, implementation is the process of managing View Details
Keywords: by Stuart C. Gilson
- 11 Nov 2014
- First Look
First Look: November 11
firms identified by Google and Yahoo Finance, as well as product market competitors gleaned from 10-K disclosures, turned in consistently worse performances. We contextualize these results in a simple model that predicts when information... View Details
Keywords: Sean Silverthorne
- 18 Jun 2024
- Research & Ideas
Industrial Decarbonization: Confronting the Hard Challenges of Cement
Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure... View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
“display set” of visible but unavailable options can exert these same types of influences on whether or not to choose a single (target) item. Across a series of experiments, purchase intent is increased when the display set and target are... View Details
Keywords: Sean Silverthorne
- 20 Nov 2007
- First Look
First Look: November 20, 2007
ownership patterns across different towns, allowing credible identification of the effects of bank ownership on financial development, lending rates, and the quality of intermediation, as well as employment and investment. Credit markets... View Details
Keywords: Martha Lagace
- 07 Jun 2016
- First Look
June 7, 2016
closed question–based surveys. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50727 June 2016 Journal of Finance Local Currency Sovereign Risk By: Du, Wenxin, and Jesse Schreger Abstract—We introduce a new measure of emerging View Details
Keywords: Sean Silverthorne