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      • October 2006 (Revised August 2007)
      • Case

      Marketing Chateau Margaux

      By: John A. Deighton, Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
      Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more... View Details
      Keywords: Price; Growth and Development Strategy; Brands and Branding; Distribution; Luxury; Food and Beverage Industry; France
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      Deighton, John A., Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer, and Anders Sjoman. "Marketing Chateau Margaux." Harvard Business School Case 507-033, October 2006. (Revised August 2007.) (request a courtesy copy.)
      • September 2006 (Revised July 2012)
      • Case

      PSI India—Will Balbir Pasha Help Fight AIDS? (A)

      By: Elie Ofek and Peter Wickersham
      In 2002, Population Services International (PSI) was committed to curbing the growing HIV/AIDS epidemic in India. Sanjay Chaganti, program director of HIV/AIDS at PSI India, has to decide on the best communication strategy to achieve this goal. Up to this date most... View Details
      Keywords: Advertising Campaigns; Communication Strategy; Health Disorders; Marketing Communications; Social Marketing; Social Enterprise; India
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      Ofek, Elie, and Peter Wickersham. "PSI India—Will Balbir Pasha Help Fight AIDS? (A)." Harvard Business School Case 507-032, September 2006. (Revised July 2012.)
      • September 2006 (Revised November 2007)
      • Case

      Patrimonio Hoy: A Financial Perspective

      By: Arthur I Segel, Michael Chu and Gustavo A. Herrero
      Patrimonio Hoy, a program targeting the housing needs of low-income families launched by CEMEX, a major Mexican corporation and a leading global cement company, has gone from a market research project to a highly visible initiative in 22 cities and has earned public... View Details
      Keywords: Diversification; Housing; Income; Corporate Social Responsibility and Impact; Emerging Markets; Finance; Mexico
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      Segel, Arthur I., Michael Chu, and Gustavo A. Herrero. "Patrimonio Hoy: A Financial Perspective." Harvard Business School Case 207-059, September 2006. (Revised November 2007.)
      • September 2006 (Revised November 2008)
      • Case

      Supergrid

      By: Richard H.K. Vietor
      Supergrid is a mammoth wind-power development scheme for Europe, recently proposed by Airtricity. This firm, founded in 1997, is a fast-growing power-development company focused on wind. Already having built about 600 megawatts of wind turbines in Scotland and Ireland,... View Details
      Keywords: Energy Generation; Renewable Energy; Entrepreneurship; Performance Capacity; Business and Government Relations; Environmental Sustainability; Energy Industry; Europe; United States
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      Vietor, Richard H.K. "Supergrid." Harvard Business School Case 707-016, September 2006. (Revised November 2008.)
      • August 2006 (Revised February 2009)
      • Case

      Tanishq: Positioning to Capture the Indian Woman's Heart

      By: Das Narayandas and Kerry Herman
      The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western customer, has undergone strategic retooling and has currently been... View Details
      Keywords: Customers; Brands and Branding; Product Positioning; Segmentation; Apparel and Accessories Industry; India
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      Narayandas, Das, and Kerry Herman. "Tanishq: Positioning to Capture the Indian Woman's Heart." Harvard Business School Case 507-025, August 2006. (Revised February 2009.)
      • April 2006 (Revised March 2007)
      • Case

      PayPal Merchant Services

      By: Thomas R. Eisenmann and Lauren Barley
      In early 2006, PayPal management is deciding how to respond to Google's entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's... View Details
      Keywords: Internet and the Web; Competition; Expansion; Service Operations; Auctions; Web Services Industry; Service Industry
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      Eisenmann, Thomas R., and Lauren Barley. "PayPal Merchant Services." Harvard Business School Case 806-188, April 2006. (Revised March 2007.)
      • April 2006 (Revised October 2006)
      • Case

      Best Buy Co., Inc.: Customer-Centricity

      By: Rajiv Lal, Carin-Isabel Knoop and Irina Tarsis
      With FY2005 sales of $27.3 billion, Richfield, Minn.-based Best Buy Co., Inc. was the leading retailer of consumer electronics, home-office products, and related services in North America. Its operations included the distinct store formats Best Buy, Future Shop in... View Details
      Keywords: Customer Focus and Relationships; Service Operations; Business Earnings; Financial Crisis; Failure; Business Model; Leadership; Segmentation; Value Creation; Electronics Industry; United States; Canada; Mongolia
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      Lal, Rajiv, Carin-Isabel Knoop, and Irina Tarsis. "Best Buy Co., Inc.: Customer-Centricity." Harvard Business School Case 506-055, April 2006. (Revised October 2006.)
      • November 2005 (Revised September 2007)
      • Case

      Beijing Hualian

      By: David E. Bell and Mary L. Shelman
      China's fifth largest domestic retailer faced intensifying competition from Wal-Mart and Carrefour with the opening of China's fast-growing retail market in January 2005. In response, Beijing Hualian developed a new "Family Store" format targeted at the nation's... View Details
      Keywords: Marketing Strategy; Product Positioning; Consumer Behavior; Competition; Corporate Strategy; Retail Industry; China
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      Bell, David E., and Mary L. Shelman. "Beijing Hualian." Harvard Business School Case 906-403, November 2005. (Revised September 2007.)
      • November 2005 (Revised March 2007)
      • Case

      Leadership Development at Goldman Sachs

      By: Boris Groysberg, Scott A. Snook and David Lane
      In November 1999, 11 of Goldman Sachs' finest gathered to put the final touches on a revolutionary leadership development plan. Following Goldman's explosive growth during the 1990s and its eventual IPO in 1999, a diverse group of leaders from across the firm were... View Details
      Keywords: Initial Public Offering; Leadership Development; Growth and Development Strategy; Management Skills; Organizational Design; Planning
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      Groysberg, Boris, Scott A. Snook, and David Lane. "Leadership Development at Goldman Sachs." Harvard Business School Case 406-002, November 2005. (Revised March 2007.)
      • September 2005 (Revised April 2006)
      • Background Note

      Market Segmentation, Target Market Selection, and Positioning

      By: Miklos Sarvary and Anita Elberse
      Elaborates on the prerequisites for designing a successful marketing strategy: market segmentation, target market selection, and product positioning. View Details
      Keywords: Marketing Strategy; Product Positioning; Markets
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      Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.)
      • August 2005 (Revised September 2006)
      • Case

      Polyphonic HMI: Mixing Music and Math

      By: Anita Elberse, Jehoshua Eliashberg and Julian Villanueva
      In 2003, Mike McCready, CEO of Barcelona-based Polyphonic HMI, was preparing to launch an artificial intelligence tool that could create significant value for music businesses. The technology, referred to as Hit Song Science (HSS), analyzed the mathematical... View Details
      Keywords: Forecasting and Prediction; Music Entertainment; Business History; Leadership; Marketing Strategy; Strategic Planning; Problems and Challenges; Mathematical Methods; Entertainment and Recreation Industry
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      Elberse, Anita, Jehoshua Eliashberg, and Julian Villanueva. "Polyphonic HMI: Mixing Music and Math." Harvard Business School Case 506-009, August 2005. (Revised September 2006.) (Spanish version also available.)
      • July 2005 (Revised April 2006)
      • Case

      Carnival Cruise Lines

      By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli
      Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details
      Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Travel Industry; Tourism Industry
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      Applegate, Lynda M., Robert Kwortnik, and Gabriele Piccoli. "Carnival Cruise Lines." Harvard Business School Case 806-015, July 2005. (Revised April 2006.)
      • July 2005 (Revised December 2005)
      • Case

      General Motors U.S. Pension Funds

      By: Luis M. Viceira and Helen Tung
      In June 2003, General Motors Corp. (GM) successfully marketed the largest corporate debt offering in U.S. history, worth $17.6 billion. The offering included $13.6 billion worth of debt denominated in dollars, euros, and pounds and $4 billion dollars denominated in... View Details
      Keywords: Decisions; Bonds; Investment Return; Policy; Borrowing and Debt; Corporate Finance; Auto Industry; United States
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      Viceira, Luis M., and Helen Tung. "General Motors U.S. Pension Funds." Harvard Business School Case 206-001, July 2005. (Revised December 2005.)
      • June 2005
      • Article

      This Old Stereotype: The Stubbornness and Pervasiveness of the Elderly Stereotype

      By: A.J.C. Cuddy, M. I. Norton and S. T. Fiske
      Americans stereotype elderly people as warm and incompetent, following from perceptions of them as noncompetitive and low status, respectively. This article extends existing research regarding stereotyping of older people in two ways. First, we discuss whether the... View Details
      Keywords: Stereotyping; Prejudice and Bias; Age; Attitudes
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      Cuddy, A.J.C., M. I. Norton, and S. T. Fiske. "This Old Stereotype: The Stubbornness and Pervasiveness of the Elderly Stereotype." Journal of Social Issues 61, no. 2 (June 2005): 267–285.
      • April 2005 (Revised January 2007)
      • Case

      Furman Selz LLC (A): A Tale of Two Acquisitions

      By: Nancy D. Beaulieu, Boris Groysberg and Kyle Doherty
      Profiles a firm that was reacquired by two companies with different degrees of success. Highlights integration challenges present in acquisition deals when the primary assets of the target are human capital. Focuses on Furman Selz's acquisition by Xerox in 1987; its... View Details
      Keywords: Mergers and Acquisitions; Transition; Valuation; Human Capital; Compensation and Benefits; Integration; Organizational Culture; Banking Industry; Financial Services Industry; United States
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      Beaulieu, Nancy D., Boris Groysberg, and Kyle Doherty. "Furman Selz LLC (A): A Tale of Two Acquisitions." Harvard Business School Case 905-066, April 2005. (Revised January 2007.)
      • April 2005 (Revised April 2005)
      • Background Note

      Strategies of Related Diversification

      By: Bharat N. Anand
      Which businesses should a firm expand into? This question of corporate scope is central to corporate strategy. Flawed scope decisions can have severe consequences, and the trauma experienced by many companies as a result of mistaken decisions to expand scope is often... View Details
      Keywords: Diversification; Business Conglomerates; Corporate Strategy; Problems and Challenges
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      Anand, Bharat N. "Strategies of Related Diversification." Harvard Business School Background Note 705-481, April 2005. (Revised April 2005.)
      • 2005
      • Other Unpublished Work

      Corporate Financing Decisions When Investors Take the Path of Least Resistance

      By: Malcolm Baker, Joshua Coval and Jeremy Stein
      We explore the consequences for corporate financial policy that arise when investors exhibit inertial behavior. One implication of investor inertia is that, all else equal, a firm pursuing a strategy of equity-financed growth will prefer a stock-for-stock merger to... View Details
      Keywords: Decisions; Behavior; Stocks; Mergers and Acquisitions; Policy; Investment; Financial Institutions; Equity; Corporate Finance
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      Baker, Malcolm, Joshua Coval, and Jeremy Stein. "Corporate Financing Decisions When Investors Take the Path of Least Resistance." NBER Working Paper Series, April 2005. (First Draft in 2004.)
      • March 2005 (Revised May 2005)
      • Background Note

      Even Bigger Change: A Framework for Getting Started at Changing the World

      By: Rosabeth M. Kanter
      Presents a framework for leading change in institutions or society, showing leaders how to manage political, economic, or social change by mapping their targets (policy, programs, or people/culture) and choice of action vehicle (single organizations or coalitions of... View Details
      Keywords: Change Management; Leading Change; Society
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      Kanter, Rosabeth M. "Even Bigger Change: A Framework for Getting Started at Changing the World." Harvard Business School Background Note 305-099, March 2005. (Revised May 2005.)
      • March 2005 (Revised August 2007)
      • Case

      Brocade: Launching the Multiprotocol Router

      By: Elie Ofek and Mamoon Hamid
      Brocade management is preparing for the launch of a new technology for data storage. The multiprotocol router improves on existing technology and has the potential to change the way firms design their data storage networks. Students must determine the target market for... View Details
      Keywords: Customer Satisfaction; Price; Product Launch; Partners and Partnerships; Segmentation; Information Infrastructure; Technology Adoption; Information Technology Industry
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      Ofek, Elie, and Mamoon Hamid. "Brocade: Launching the Multiprotocol Router." Harvard Business School Case 505-064, March 2005. (Revised August 2007.)
      • November 2004 (Revised July 2006)
      • Case

      Patrimonio Hoy

      By: Arthur I Segel, Michael Chu and Gustavo Herrero
      Patrimonio Hoy is a program targeting the housing needs of the low-income population by CEMEX, a major Mexican company and a leading global cement producer. Originally conceived as a project to understand the customers in the self-construction segment better, a major... View Details
      Keywords: Housing; Construction; Product Design; Globalized Firms and Management; Microfinance; Income; Market Entry and Exit; Emerging Markets; Entrepreneurship; Construction Industry; Mexico
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      Segel, Arthur I., Michael Chu, and Gustavo Herrero. "Patrimonio Hoy." Harvard Business School Case 805-064, November 2004. (Revised July 2006.)
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