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Show Results For
- All HBS Web
(982)
- People (1)
- News (155)
- Research (727)
- Events (7)
- Multimedia (5)
- Faculty Publications (373)
- September 2008 (Revised June 2011)
- Case
Examining the Adoption of Drug-Eluting Stents
By: Elie Ofek
Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details
Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry
Ofek, Elie. "Examining the Adoption of Drug-Eluting Stents." Harvard Business School Case 509-028, September 2008. (Revised June 2011.)
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
medium, a similar dynamic could apply, with an increase in the supply of television (and ways to view it) causing a shift to new content and perhaps a small drop in how it’s viewed, but no real change in the allocation of time or watching... View Details
- 01 Dec 2018
- News
Combating Climate Change
problems. Supply chains will be disrupted. There will be new conflicts over water, resources, and human migration. The very physical integrity of factories and buildings will be threatened. So what can businesses do? For most firms,... View Details
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
won't invest until there is sufficient demand, or a large installed base, but demand won't arise until there is an ample supply of key inputs," he explains. "In our setting, government green-building... View Details
- Web
IFC India 2025: The Coal Dichotomy: Balancing Economic Growth and Decarbonization in India - Blog - Business & Environment
Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business & Environment... View Details
- October 1996 (Revised April 1997)
- Case
Northco (A)
By: Ananth Raman and Bowon Kim
A small school-uniform manufacturer wrestles with seasonal demand. The company is saddled with excess inventory when it is bought by a leveraged buyout firm. Students are required to identify ways to analyze and solve the problem. View Details
Keywords: Demand and Consumers; Leveraged Buyouts; Supply Chain Management; Corporate Finance; Manufacturing Industry; Apparel and Accessories Industry; United States
Raman, Ananth, and Bowon Kim. "Northco (A)." Harvard Business School Case 697-017, October 1996. (Revised April 1997.)
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
trying to woo the company with the most market share, Easterly advised; woo the #9 player in the industry who wants to be #1 someday. “If you can’t get new supply then focus on the most hungry supply,” Easterly said. Related Reading: When... View Details
- 2016
- Book
Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business
By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.
Consumers, Corporations, and Public... View Details
Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
Quelch, John A. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business. New York: Oxford University Press, 2016.
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
Amazon stimulates sales by its listing of thousands of books that would otherwise be out of print, given their meager sales through traditional channels. Internet technology and supply chain efficiencies have made this possible. The... View Details
- March 1999 (Revised December 2001)
- Background Note
Analyzing Consumer Perceptions
By: Robert J. Dolan
Describes the perceptual mapping techniques in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making. View Details
Dolan, Robert J. "Analyzing Consumer Perceptions." Harvard Business School Background Note 599-110, March 1999. (Revised December 2001.)
- 01 Dec 2014
- News
Innovation: The Fish-Farming Fix
Video Embed Cryoocyte’s home lab in action With ocean fisheries increasingly failing to meet global demands—about 85 percent of them are classified as depleted or worse, according to the World Bank—the future of the food supply will... View Details
- 21 Oct 2013
- Research & Ideas
Missing the Wave in Ship Transport
price increases drove an industry uptick as the market shifted from oil to coal. Demand for ships outstripped supply until 1981, when a global recession and the US coal miners' strike led to a collapse in... View Details
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
consumers. Webvan was perhaps unrealistically imagined to be such a channel. The difference between Dell and Proctor & Gamble is that Dell can supply all your computing needs, but Proctor & Gamble can never aspire to View Details
Charles B. Wang
Realizing that most of the software industry’s products were not responsive to the demands of its customers, Wang founded CA in 1976 with the intent to change that. Though Wang has made numerous acquisitions since CA’s inception, he... View Details
Keywords: Services
- 27 Sep 2021
- News
Sewn with Love
supply chain. The gowns were produced by a tight circle of manufacturers that had begun to shut down as a result of COVID-19. “The system works very well when the demand is stable,” notes Hanazawa. It was... View Details
- Portrait Project
Kathryn Andersen
one's health to eat cheaply. And, who on earth has time to cook? I want to inspire our generation to get into the kitchen. I want to show people that cooking is fun, fast, and easy, and that anyone can prepare a delicious, healthy, inexpensive meal. I want to drive... View Details
- September 2008
- Case
Harrington Collection: Sizing Up the Active-Wear Market
By: Richard S. Tedlow and Heather Beckham
In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic... View Details
Keywords: Breakeven Analysis; Product Introduction; Expansion; Consumer Behavior; Supply and Industry; Product Launch; Apparel and Accessories Industry
Tedlow, Richard S., and Heather Beckham. "Harrington Collection: Sizing Up the Active-Wear Market." Harvard Business School Brief Case 083-258, September 2008.
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
To illustrate how Cisco uses these three layers, Cunningham cites a hypothetical example. Assume that for a given year, the average score for product reliability has slipped a bit. Drilling down to the bottom two layers of data, Cisco discovers a problem with the power... View Details
Keywords: by Jean Ayers
- 24 May 2017
- Working Paper Summaries
Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture
- April 3, 2023
- Article
Getting a Clearer View of Your Company’s Carbon Footprint
By: Robert S. Kaplan, Karthik Ramanna and Stefan Reichelstein
E-liability accounting is a new technique that will help customers factor in a product’s environmental footprint into their purchasing decisions and will help create a competition dynamic that leads to reduced carbon outputs. This article describes two pilot studies—by... View Details
Kaplan, Robert S., Karthik Ramanna, and Stefan Reichelstein. "Getting a Clearer View of Your Company’s Carbon Footprint." Harvard Business Review Digital Articles (April 3, 2023).