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  • January 1990 (Revised February 1993)
  • Case

Selling Durable Goods

Examines the pricing policy for a firm that is a monopoly supplier of a durable good. Lowering price over time in an attempt to increase market penetration seems desirable. But doing so may also cause some buyers to postpone their purchases. Describes these... View Details
Keywords: Price; Consumer Behavior; Monopoly
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  • 01 Mar 2004
  • News

The Business of Babies

demand payments of $10,000 and up. “We’re not talking about demand for potato chips,” Spar added. “This is the kind of demand that becomes an obsession. Price is less of an... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 19 Nov 2012
  • Research & Ideas

LEED-ing by Example

won't invest until there is sufficient demand, or a large installed base, but demand won't arise until there is an ample supply of key inputs," he explains. "In our setting, government green-building... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities
  • September 2008 (Revised June 2011)
  • Case

Examining the Adoption of Drug-Eluting Stents

By: Elie Ofek
Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details
Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry
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  • 01 Dec 2018
  • News

Combating Climate Change

problems. Supply chains will be disrupted. There will be new conflicts over water, resources, and human migration. The very physical integrity of factories and buildings will be threatened. So what can businesses do? For most firms,... View Details
  • 01 Sep 2020
  • News

The Devil You Don’t Know

sufficient. Instead, the problem we have to deal with has as much to do with the supply side as the demand side. That's very different from the 1930s. Additionally, the demand-side problem that we’re facing... View Details
  • 06 Jun 2013
  • Op-Ed

How to Do Away with the Dangers of Outsourcing

challenge of managing relationships with "partners" or "associates." Yet as the Rana Plaza disaster and too many other examples show, every outsourced stop along the supply and production chains holds the potential for... View Details
Keywords: by Ranjay Gulati; Manufacturing; Apparel & Accessories; Fashion
  • 14 Sep 2016
  • Research & Ideas

Web Surfers Have a Schedule and Stick to It

medium, a similar dynamic could apply, with an increase in the supply of television (and ways to view it) causing a shift to new content and perhaps a small drop in how it’s viewed, but no real change in the allocation of time or watching... View Details
Keywords: by Julia Hanna; Retail; Web Services
  • 13 Feb 2025
  • Blog Post

IFC India 2025: The Coal Dichotomy: Balancing Economic Growth and Decarbonization in India

Immediate divestment from coal would not only threaten electricity supply to major cities — like Mumbai, where Trombay’s coal units account for roughly 23% of the city’s average daily electricity demand —... View Details
  • 10 Jun 2013
  • Research & Ideas

How Numbers Talk to People

successfully. Megibow's team investigated the reason for the failures, again using Web metrics data and server log files throughout the process. Apparently, the "Company" field under the customer's name was causing a problem. Some customers interpreted it as... View Details
  • 01 Jun 2002
  • News

In VMI Partnerships, the Devil is in the Data

packaged-goods companies indicating that VMI is more prevalent where retailers deliver detailed demand data via highly reliable transfer methods. In short, manufacturers should think twice about implementing VMI if retailers are View Details
Keywords: Laura Singleton (MBA 1988)
  • Portrait Project

Kathryn Andersen

one's health to eat cheaply. And, who on earth has time to cook? I want to inspire our generation to get into the kitchen. I want to show people that cooking is fun, fast, and easy, and that anyone can prepare a delicious, healthy, inexpensive meal. I want to drive... View Details
  • 2016
  • Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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  • 01 Dec 2014
  • News

Innovation: The Fish-Farming Fix

Video Embed Cryoocyte’s home lab in action With ocean fisheries increasingly failing to meet global demands—about 85 percent of them are classified as depleted or worse, according to the World Bank—the future of the food supply will... View Details
Keywords: Francis Storrs; aquaculture; Fishing, Hunting and Trapping; Agriculture
  • October 1996 (Revised April 1997)
  • Case

Northco (A)

By: Ananth Raman and Bowon Kim
A small school-uniform manufacturer wrestles with seasonal demand. The company is saddled with excess inventory when it is bought by a leveraged buyout firm. Students are required to identify ways to analyze and solve the problem. View Details
Keywords: Demand and Consumers; Leveraged Buyouts; Supply Chain Management; Corporate Finance; Manufacturing Industry; Apparel and Accessories Industry; United States
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  • Web

IFC India 2025: From Gray to Green: A Glimpse of the Future of Green Hydrogen in India - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business... View Details
  • March 1999 (Revised December 2001)
  • Background Note

Analyzing Consumer Perceptions

By: Robert J. Dolan
Describes the perceptual mapping techniques in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making. View Details
Keywords: Industry Structures; Marketing Strategy; Consumer Behavior
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  • Web

BiGS Research | Institute for Business in Global Society

for entrepreneurship at HBS. Health Care Initiative With global health care spending greater than $8.5 trillion, there is no shortage of opportunities to make an impact in this demanding sector. Leadership Initiative Leaders have always... View Details
  • 21 Jul 2003
  • Research & Ideas

Don’t Get Buried in Customer Data—Use It

To illustrate how Cisco uses these three layers, Cunningham cites a hypothetical example. Assume that for a given year, the average score for product reliability has slipped a bit. Drilling down to the bottom two layers of data, Cisco discovers a problem with the power... View Details
Keywords: by Jean Ayers
  • Web

Driving Profitable Growth - Course Catalog

Expanding Supply to Meet Demand Growth in an existing line of business is one of the primary ways that organizations grow. This is particularly true for younger or smaller organizations in less mature... View Details