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  • September 2022 (Revised November 2022)
  • Teaching Note

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli
Teaching Note for HBS Case No. 522-046. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
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  • October 2024
  • Case

Reed Group and Succession in a Family Business: An Impossible Job to Fill?

By: Lauren H. Cohen and Tonia Labruyere
James Reed had taken over Reed Group, the recruitment and career services company his father had founded and built, in 1994. He was now reflecting on succession planning and other challenges that lay ahead: with no obvious choice among his family members, he needed to... View Details
Keywords: Charity; Succession Planning; Family Business; Values and Beliefs; Management Succession; Mission and Purpose; Family Ownership; Philanthropy and Charitable Giving; Family and Family Relationships; Recruitment; AI and Machine Learning; Employment Industry; United Kingdom; London
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  • 06 May 2002
  • Research & Ideas

A Toolkit for Customer Innovation

can easily tweak that parameter on the profile and have the machine immediately produce another sample. It is important to note that outsourcing product development to customers does not eliminate learning... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

period. Stock indexes can transform longstanding behavior via nonpecuniary channels. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53030 Machine Learning and Human Capital:... View Details
Keywords: Dina Gerdeman
  • March 2024 (Revised August 2024)
  • Case

Darktrace: Scaling Cybersecurity and AI (A)

By: Jeffrey F. Rayport and Alexis Lefort
In 2023, Darktrace CEO Poppy Gustafsson was contemplating her growth strategy at a leading U.K.-based cybersecurity venture, launched in 2013 by a group of anti-terror cyber specialists, University of Cambridge mathematicians, and artificial intelligence (AI) experts.... View Details
Keywords: Technology; Talent; Scaling; Entrepreneurship; Cybersecurity; Leadership; Business Growth and Maturation; Recruitment; Resignation and Termination; AI and Machine Learning; Growth and Development Strategy; Organizational Culture; Going Public; Technology Industry; United Kingdom; Europe; United States
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  • 23 Mar 2020
  • Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

companies can more nimbly pursue innovation. “In this case, the bigger players were able to integrate this radical technology into their existing machines without being disruptive,” says Galasso. “It didn’t require a substantial redesign... View Details
Keywords: by Michael Blanding; Health; Medical Devices & Supplies
  • March 2024
  • Teaching Note

CoPilot(s): Generative AI at Microsoft and GitHub

By: Frank Nagle and Maria P. Roche
This teaching note is the companion to case N9-624-010 CoPilot(s): Generative AI at Microsoft and GitHub, which takes place in late 2021. The case briefly describes the history of both GitHub and Microsoft with a particular focus on open source software (OSS)—software... View Details
Keywords: Mergers and Acquisitions; AI and Machine Learning; Applications and Software; Technological Innovation; Product Launch; Open Source Distribution; Product Development; Commercialization; Competition; Resource Allocation; Technology Industry
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  • 19 Nov 2019
  • Op-Ed

Gender Bias Complaints against Apple Card Signal a Dark Side to Fintech

Twittersphere that they would investigate. Technology is undeniably transforming the financial services industry. Fintechs, Big Tech, and banks are using increasing volumes of data, artificial intelligence, and machine View Details
Keywords: by Karen G. Mills; Financial Services
  • 10 Nov 2003
  • Research & Ideas

The Hard Numbers on Social Investments

the team was able to draw some conclusions about how the companies performed individually and as a hypothetical portfolio. They were also able to make some observations about how investor behavior contributed to the success of individual IC members. The students worked... View Details
Keywords: by Manda Salls
  • 13 Feb 2006
  • Research & Ideas

Turning High Potential into Real Reward

that strand of wool into the tapestry of a brand. You see that way of realizing the core product-customer link, and then going out and building an alliance with merino suppliers, so that he's got a steady supply of a rare product, and with View Details
Keywords: Re: Joseph B. Lassiter; Consumer Products
  • 06 Aug 2018
  • Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

apprentice? Probably, but it will take time and practice to learn all the tricks and perfect the art, making a lot of mistakes along the way. Yet there are machines that do produce all kinds of glass objects... View Details
Keywords: by Sean Silverthorne; Manufacturing; Electronics
  • January 2025
  • Supplement

The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation (B)

By: Tsedal Neeley, Levi Stroud, Ruth Page and Dave Habeeb
Pre-abstract: This multimedia case should be assigned to students in advance of class. Instructors should consider the timing of making the (B) Case videos available to students, as they may reveal key case details. Abstract: Florian Hillen, co-founder and CEO of... View Details
Keywords: AI; Adoption; Diagnostics; Organization Design; Change Management; Disruption; Transformation; Health Care and Treatment; AI and Machine Learning; Technology Adoption; Disruptive Innovation; Technological Innovation; Management Style; Organizational Culture; Success; Technology Industry; Health Industry; United States
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  • January 2025
  • Case

The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation (A)

By: Tsedal Neeley, Levi Stroud, Ruth Page and Dave Habeeb
Pre-abstract: This multimedia case should be assigned to students in advance of class. Instructors should consider the timing of making the (B) Case videos available to students, as they may reveal key case details. Abstract: Florian Hillen, co-founder and CEO of... View Details
Keywords: AI; Adoption; Diagnostics; Organization Design; Change Management; Disruption; Transformation; Health Care and Treatment; AI and Machine Learning; Technology Adoption; Disruptive Innovation; Technological Innovation; Management Style; Organizational Culture; Success; Technology Industry; Health Industry; United States
Related
  • 02 Apr 2001
  • What Do You Think?

Telecommuting: Dangerous to Health?

"as part of a small team building a new company ... the time we spend together (as opposed to the day per week that she and her colleagues telecommute) ... is the most valuable." Jack Downey makes the case for the doubters: "Humans are social animals who... View Details
Keywords: by James Heskett
  • 01 May 2018
  • First Look

First Look at New Research and Ideas, May 1, 2018

Artificial Intelligence and the Machine Learning Revolution in Finance: Cogent Labs and the Google Cloud Platform (GCP) No abstract available. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 07 Jun 2016
  • First Look

June 7, 2016

data are often voluminous and unstructured, presenting analytical challenges for traditional tools that were designed for well-structured, quantitative data. We adapt methods from natural language processing and machine View Details
Keywords: Sean Silverthorne
  • 15 Sep 2015
  • First Look

September 15, 2015

account for the majority of sales and revenue. To tackle this challenge, we use machine learning techniques to estimate historical lost sales and predict future demand of new products. The nonparametric... View Details
Keywords: Sean Silverthorne
  • 12 Sep 2011
  • Research & Ideas

The Untold Story of ‘Green’ Entrepreneurs

into electricity. The Jacobs Wind Energy Company would soon be a major player in creating machines that would electrify rural areas across America, and eventually be sold on all five continents. “We've lost the plot of these entrepreneurs... View Details
Keywords: by Sean Silverthorne
  • 16 Oct 2018
  • First Look

New Research and Ideas, October 16, 2018

highlighted in Chapter 1. In this case, newly competitive technology of open platforms not only shaped individual organizations but changed the structure of the entire industry. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55092 Developing... View Details
Keywords: Dina Gerdeman
  • 23 Aug 2016
  • First Look

August 23, 2016

officers (CEOs), we use linguistic features extracted from conferences calls and statistical learning techniques to develop a measure of CEO personality in terms of the Big Five traits: agreeableness, conscientiousness, extraversion,... View Details
Keywords: Sean Silverthorne

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