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Show Results For
- All HBS Web
(961)
- People (2)
- News (242)
- Research (584)
- Multimedia (5)
- Faculty Publications (198)
- 01 Dec 2004
- News
Getting Personal
marketing themselves? Many mature service industries are in a service “arms race” in which they keep adding more and more services cumulatively over time. But consumers don’t always want “more and more” — what they’re looking for are unique combinations of attributes.... View Details
- 01 Jun 2016
- News
Ask the Expert: Barreling Ahead
president and CEO of San Diego–based Ballast Point Brewing and Spirits, can attest: Last November, Constellation Brands (which owns Corona and Svedka vodka) acquired Ballast Point for approximately $1 billion. We asked Buechler to answer... View Details
- Web
Alumni-Authored Books | Baker Library
Cost of the Iraq Conflict . Dennis, Steve: Remarkable Retail: Winning in the Age of Digital Disruption . Draper, Timothy (Tim). How to Be the Startup Hero: A Guide and Textbook for Entrepreneurs and Aspiring Entrepreneurs . VanAuken, Brad: The View Details
- 01 Sep 2014
- News
HBS Faculty Explore Ideas Around the World
website is a public good provided by HBS,” says Jones, “and its success will be measured by the extent to which diverse researchers make use of it.” He credits the project with showing how successful... View Details
Keywords: faculty research
- 02 Apr 2008
- Research & Ideas
Four Companies that Conquered America
built up a strong retail market share in the U.S., not under the RBS brand, but through a series of acquisitions of regional (not national) banks. RBS is adding value for its shareholders by letting these banks retain their individual View Details
Keywords: by John Quelch
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
breaks allow for opportunities for students to visit retail companies in person and see what makes the company unique first-hand. Students are passionate about the brands they are considering for potential employment and love the... View Details
Keywords: Consumer Products / Retail
- 13 May 2008
- First Look
First Look: May 13, 2008
powerful unconscious viewing lenses—called "deep metaphors"—that shape what people think, hear, say, and do. Drawing on thousands of one-on-one interviews in more than thirty countries, Gerald Zaltman and Lindsay Zaltman describe how some of the world's most... View Details
Keywords: Martha Lagace
- 13 Jun 2018
- News
The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)
and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and realized this View Details
- 25 Feb 2020
- News
In My Humble Opinion: Mr. Coffee
2018, Keller left his position as global president of the Wm. Wrigley Jr. Company to become CEO of Peet’s Coffee; in January, he was named CEO of JDE Peet’s, a merger that added a portfolio of coffee and tea brands represented in more... View Details
Keywords: Julia Hanna
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
Considering integrated reporting’s current state of play, Professor of Management Practice Eccles and his coauthor provide guidance to ensure wider adoption of the practice and success of the movement, starting with how companies can... View Details
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
cliff. A common response is to circle the wagons; to anchor down on the core values that have defined your products; and to become very inward focused. And while this sometimes makes sense, my research finds that successful leaders... View Details
- 17 Apr 2023
- Blog Post
Climate Stories Episode #14: Bonita Stewart (MBA 1983) – A Career Devoted to Creating the Future
consumers. The Deckers Brand – producer of UGG®, KOOLABURRA®, HOKA®, Teva®, and Sanuk® shoes and apparel – is an example. Despite inflation, ongoing Covid workplace worries, and supply chain limitations, the company just reported $1.346... View Details
- 01 Sep 2011
- News
Faculty Research Online
HBS Cases: KFC’s Explosive Growth in China In China, Yum! Brands is opening a KFC store every day. But this is not the KFC known in America. A recent case study written by Professor David Bell and Agribusiness Program director Mary... View Details
- 01 Dec 2010
- News
The Father of Modern Advertising
“creative,” and suddenly agencies could bill much more for their newly developed writing and marketing services. Brands that Lasker’s agency helped make or reinvent included Goodyear, Kleenex, Palmolive, and Pepso-dent. His skill wasn’t... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
unconventional not to share. As for persuasion, the final step of successful virality, marketers (with the notable exception of Blendtec) face the tough challenge of entertaining viewers without losing a connection to the brand. Showcase... View Details
- Profile
Jonathan Assayag
entrepreneurship – and a realization that he would need formal business training before he could move forward. "I did my research going through the MBA application process," he says, "Primarily, I knew that HBS had an amazing View Details
- 01 Dec 2013
- News
Faculty Books
power and shale gas are on the right side of the fight against climate change, and why markets have a better shot at winning the fight than governments do. Earnings Calls That Get Lost in Translation Clear communication is critical for a View Details
- 01 Dec 2014
- News
Taking Tailoring High Tech
year, topping $60 billion. But these newly fashion-conscious men didn’t want to spend lots of time and money on shopping and tailoring. Motlagh’s solution: use technology to update and brand traditional bespoke tailoring and create a... View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
areas, whereas midscale stores enter less populated, lower-income areas. We find positive causal brand effects for specific upscale and midscale stores, above and beyond market effects, but find negative causal View Details
Keywords: Sean Silverthorne
- 01 Oct 2002
- News
Thinking Outside the Centerfold
Bacardi, Molson Beer, and Coca-Cola, CPB was named Adweek magazine's Agency of the Year for the Southeast region in 2001. Calling it “a year of maturation,” Hicks explained his firm's success by saying, “We uncovered a depth in the agency... View Details