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Show Results For
- All HBS Web
(967)
- People (2)
- News (255)
- Research (590)
- Multimedia (5)
- Faculty Publications (201)
- 13 Oct 2015
- Research & Ideas
Does Business Get Done the Same Way in Emerging and Developed Countries?
because the legal system and independent courts pressure government to be even handed. Q: Are there common traits among successful leaders in emerging markets? Are the executive skillsets they need to succeed fundamentally different than... View Details
Keywords: by Sean Silverthorne
- 01 Oct 2001
- News
HBS Press Books in Brief
maintain that in order to survive, traditional multinationals must stop playing yesterday's global game — essentially creating a homegrown strategy and then projecting it around the world — and start competing the metanational way. The Infinite Asset: Managing View Details
- Web
Africa Business Club | MBA
Africa Business Club Twenty-seven years ago, African students at HBS saw the need to create an organization to elevate the African brand and highlight what it means be African, do business in Africa, and push for Africa’s development and... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
sample of 82 ads for 30 brands in their homes or workplaces. The research relied on webcams that track visible changes on a person's face as they watch an ad, responding to funny, or amusing content. The software detects the slightest... View Details
- Web
Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog
HBS Course Catalog Innovation and Renovation: Optimizing Product Line Architecture Course Number 1955 Assistant Professor Tomomichi Amano Spring; Q4; 1.5 credits 13 sessions Exam Overview: Long-term success hinges on both... View Details
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
or mission you have—and both creators found different answers to that. Acurio was maybe more pragmatic and found a way [that would] allow him through these separate brands to do his high-end restaurant but also appeal to different dining... View Details
- Profile
Tessa Vacher-Desvernais
literature, languages, and creative arts. When Tessa completed her master’s degree at the ESSEC Graduate Business School, she began her career with another hybrid: luxury brands eager to embrace modernity. She was selected for a... View Details
- 01 Jun 2001
- News
A Match Made in Heaven
Adams Boston Lager, the first successful U.S. “craft beer” and the impetus for the microbrewery revolution. Koch, who is chairman of The Boston Beer Company, was similarly unconventional in assessing the talents of one of his executive... View Details
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
recession, it's essential to get a clear read on existing core customers, including those who are most loyal to the brand and those who are most profitable, rather than fritter away research resources on potential or peripheral consumers.... View Details
Keywords: by John Quelch
- 31 Dec 2012
- Research & Ideas
Most Popular Stories of 2012
Published: March 5, 2012 The stuffy department store chain has become emboldened under new CEO Ron Johnson, with plans for an innovative store upgrade, simplified prices, and a brand polish. Professor Rajiv Lal discusses whether Johnson... View Details
Keywords: by Staff
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
than those who dress conventionally. “You're saying, 'I'm so autonomous and successful that I can afford to dress in a nonconforming way'” Think Facebook CEO Mark Zuckerberg in his hoodie, or the late Apple CEO Steve Jobs in black... View Details
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
business strategy 101 for most entrepreneurs, so why have so many mobile money service offerings failed? It’s a question being studied by Rajiv Lal, the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. “You would think mobile money should be a... View Details
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
Canadian culture, all Canadian measurements are in hockey rink units, or HRUs.) Social media activity was intense, and consumers even organized Double Down "Bro Downs" where men competed to see who could guzzle the most Double Downs. In response to the... View Details
Keywords: Re: Michael I. Norton
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
firms that are American household names—Disney, Stride Rite, Procter & Gamble— and then applied her multifaceted talents to a fledgling start-up auction site. During her ten years at the helm, eBay grew from a small operation where collectors sold Beanie Babies to an... View Details
- Web
Challenges and Opportunities in the Restaurant Industry - Course Catalog
industry to these issues, especially in light of increasing concerns about how to bridge the gap between consumer willingness to pay/perception of value and the hurdles restaurants face in trying to pay living wages. Brand Positioning.... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
the stakeholders making purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a media strategy across paid, earned, and owned channels Evaluate and identify growth... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
humor I understand. How do you become one of those brands that people want to wear on a T-shirt? There’s no one commercial that’s going to make me want to wear an Apple or a Nike T-shirt. It’s a succession... View Details
- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
working-capital needs of the business, we have to be careful to manage supply and demand." What one piece of advice would you give fellow alumni and current HBS students when it comes to startup life? "Keep going and stay positive. View Details
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
such as GoDaddy, for example, has been very successful using sex appeal and humor to create brand recognition. Now that the brand is well known, says Teixeira, it might benefit... View Details
- 01 Mar 2009
- News
More Alumni Books
Growing Up with Harry: Stories of Character by Sherman Baldwin (MBA ’97) (iUniverse) How You( ) Are Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in Any Interview and Secure the Job of Your Dreams... View Details