Publications

January–February 2020
Article

Competing in the Age of AI

By: Marco Iansiti and Karim R. Lakhani

Today’s markets are being reshaped by a new kind of firm—one in which artificial intelligence (AI) runs the show. This cohort includes giants like Google, Facebook, and Alibaba, and growing businesses such as Wayfair and Ocado. Every time we use their services, the... View Details

Keywords: Artificial Intelligence; Algorithms; Technological Innovation; Business Model; Competition; Competitive Strategy; AI and Machine Learning

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22 Mar 2010
Research & Ideas

One Strategy: Aligning Planning and Execution

and align capabilities to drive its execution. Planning is central to the One Strategy approach. But the planning process we describe is going to surprise many executives. It's not the usual top-down, rigid,... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

January–February 2012
Article

Do You Need a New Product-Development Strategy?

By: Alan MacCormack, W. Crandall, P. Toft and P. Henderson

Many firms rely on a single new-product development process for all projects. But designing new products for different business contexts requires that a firm deploy different new-product development processes. Products designed for stable and mature end-user markets... View Details

Keywords: Strategy; Product Development

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August 2015 (Revised October 2017)
Case

Turnaround at Norsk Gjenvinning (A)

By: George Serafeim

Erik Osmundsen, CEO of Norsk Gjenvinning (NG), had initiated a program to strenghten corporate governance, eliminate corruption and improve compliance, and as a result the company had experienced a turnover of almost half of its top 70 line managers and strained... View Details

Program

Advanced Management Program

tackle your organization's toughest strategic challenges, lead with greater confidence, inspire performance at all levels—and contribute more value as a member of your company's senior leadership team. Lead a global organization by setting the right View Details

March 2023
Case

Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)

By: Linda A. Hill and Emily Tedards

In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details

Keywords: Innovation Leadership; Innovation Strategy; Organizational Design; Technology Industry; Advertising Industry; Information Technology Industry; United States

February 2002 (Revised February 2006)
Case

Volvo Trucks (A): Penetrating the U.S. Market

By: Michael E. Porter and Orjan Solvell

Volvo Trucks has worked on a global strategy for several decades. Beginning in the mid-1970s, the company decided to enter the largest market for trucks: the United States. Over time, the company has struggled to get a significant share of the U.S. market and at the... View Details

Keywords: Market Entry and Exit; Competitive Strategy; Five Forces Framework; Truck Transportation; Global Strategy; Globalized Markets and Industries; Manufacturing Industry; Retail Industry; United States; Europe

August 2020 (Revised November 2024)
Case

NextView Ventures

By: Jo Tango and Nori Gerardo Lietz

David Beisel, Rob Go, and Lee Hower are non-partners at different-and-established venture capital (VC) firms. They decide to leave their positions to start a new seed-stage VC firm. The case covers the genesis of the firm, the formulation of its strategy and... View Details

Keywords: Entrepreneurship; Venture Capital; Business Startups; Strategy

February 2008
Article

Blonde and Blue-eyed?: Globalizing Beauty, c.1945–c.1980

By: Geoffrey Jones

This article examines the globalization of the beauty industry between 1945 and 1980. The industry grew quickly. Firms employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Globalized Markets and Industries; Product Marketing; Standards; Beauty and Cosmetics Industry

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30 Aug 2004
Research & Ideas

Mapping Your Board’s Effectiveness

Subsequently, it needs information on how well the strategy is being implemented and what results the strategy is delivering. Directors cannot infer from quarterly financial statements whether the company... View Details

Keywords: by Robert S. Kaplan

25 May 2011
HBS Case

QuikTrip’s Investment in Retail Employees Pays Off

out how he or she can help (QuikTrip offers a variety of employee support programs). But if there are no real barriers and a worker's performance continues to suffer, the employee is cut loose. Improving on the Fly QuikTrip employees also engage in View Details

Keywords: by Julia Hanna; Retail

Willy C. Shih

Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration. He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs. His expertise is in manufacturing, product... View Details

Keywords: aerospace; automotive; biotechnology; communications; computer; digital imaging; electrical equipment; electronics; entertainment; high technology; industrial goods; information technology industry; manufacturing; retailing; semiconductor

Steven C. Wheelwright

Steve Wheelwright is the Edsel Bryant Ford Professor of Business Administration, Emeritus at Harvard Business School.

Following his retirement from HBS in 2006, he served with former Dean Kim B. Clark at BYU-Idaho and then from 2007-2015 he served as... View Details

October 1997 (Revised May 1998)
Case

Decision Making at the Top: The All-Star Sports Catalog Division

By: David A. Garvin and Michael Roberto

Describes a senior management team's strategic decision-making process. The division president faces three options for redesigning the process to address several key concerns. The president has extensive quantitative and qualitative data about the process to guide him... View Details

Keywords: Decision Choices and Conditions; Management Teams; Performance Improvement; Planning; Mathematical Methods; Strategy

November 1986 (Revised August 1989)
Case

Paul Revere Insurance Co. (A)

The Paul Revere Insurance Co. lost its number one position in disability insurance, its main product, and formulated a strategy to regain the lead through a comprehensive quality improvement effort. The case describes the forces influencing the strategic direction of... View Details

Keywords: Quality; Performance Productivity; Competitive Advantage; Insurance Industry; United States

04 Oct 2023
HBS Seminar

Ithai Stern, INSEAD

December 2001 (Revised February 2006)
Background Note

An Options-led Approach to Making Strategic Choices

By: Jan W. Rivkin

Summarizes some of the pitfalls of conventional strategic planning processes and proposes an alternative approach to making strategic choices. View Details

Keywords: Decisions; Management Practices and Processes; Strategic Planning; Strategy

November 2023
Case

Gabon Special Economic Zone

By: John Macomber and Wale Lawal

Tropical rain forest covers about 80% of the West African nation of Gabon, part of the Congo Basin and the "lungs of the world." Gabon is one of the first nations to earn revenue from carbon sequestration...as long as the rain forest remains intact. There are... View Details

Keywords: Economic Development; Forestry; Wood; Carbon Credits; Supply Chain; Economic Growth; Developing Countries and Economies; Climate Change; Environmental Sustainability; Government Administration; Business and Government Relations; Strategy; Forest Products Industry; Africa; Gabon