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  • All HBS Web  (986)
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  • 02 Aug 2011
  • First Look

First Look: August 2

the practice of business strategy for 30 years. The problem lies instead in what strategic leaders are not trained to do. In caricature, Porter's view casts strategists as practitioner economists who expertly analyze and manage market... View Details
Keywords: Sean Silverthorne
  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The globalization of toiletries... View Details
Keywords: Martha Lagace
  • 03 Jul 2018
  • First Look

New Research and Ideas, July 3, 2018

to be depleted in “bad” times. Instead, issuing domestic debt while accumulating reserves acts as a hedge against external shocks. A quantitative exercise of the Brazilian economy suggests this strategy to be effective for smoothing... View Details
Keywords: Dina Gerdeman
  • 2010
  • Working Paper

The Unbundling of Advertising Agency Services: An Economic Analysis

By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the U.S. advertising agency industry: What accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger's... View Details
Keywords: Advertising; Change; Forecasting and Prediction; Cost; Price; Analytics and Data Science; Surveys; Marketing Strategy; Media; Service Operations; Agency Theory; Mathematical Methods; Advertising Industry; United States
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Arzaghi, Mohammad, Ernst R. Berndt, James C. Davis, and Alvin J. Silk. "The Unbundling of Advertising Agency Services: An Economic Analysis." Harvard Business School Working Paper, No. 11-039, September 2010.
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

new way of looking at the traditional organizational structure of cost and profit centers. Every unit, by contributing to effective strategy execution, has the opportunity to support and create profit. This capability has important... View Details
Keywords: Sean Silverthorne
  • 13 Feb 2007
  • First Look

First Look: February 13, 2007

contribute to longer term complementary effects which work to overcome the losses from cannibalization. Our results are based on both interrupted time series analysis and a difference-in-differences analysis of six years of proprietary sales data and we use a novel zip... View Details
Keywords: Martha Lagace
  • 01 Mar 2004
  • Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

therefore no reliable way to transfer codified knowledge about methods and practices across the organization. Furthermore, while "red team reviews" —progress reviews conducted by NASA's most experienced managers—proved... View Details
Keywords: by Sean Silverthorne
  • 22 Dec 2015
  • First Look

December 22, 2015

patents, in particular, and business method patents more generally. Because so much of the prior work in these areas has not been patented, concerns have been expressed as to the extent to which the awards reflect this knowledge. Inspired... View Details
Keywords: Carmen Nobel
  • 23 Jun 2009
  • First Look

First Look: June 23

decide which customers to serve and which to turn away, configuring pricing strategies to align with the value delivery stream customers experience, and determining whether inbound marketing programs can generate enough scale or whether... View Details
Keywords: Martha Lagace
  • July 2006
  • Article

Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows

By: Ramon Casadesus-Masanell and Pankaj Ghemawat
This paper analyzes a dynamic mixed duopoly in which a profit-maximizing competitor interacts with a competitor that prices at zero (or marginal cost), with the cumulation of output affecting their relative positions over time. The modeling effort is motivated by... View Details
Keywords: Open Source Software; Demand-side Learning; Network Effects; Linux; Mixed Duopoly; Competitive Dynamics; Business Models; Duopoly and Oligopoly; Information Technology; Applications and Software; Business Model; Mathematical Methods; Digital Platforms; Profit; Balance and Stability; Management Analysis, Tools, and Techniques; SWOT Analysis; Competition; Price; Information Technology Industry
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Casadesus-Masanell, Ramon, and Pankaj Ghemawat. "Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows." Management Science 52, no. 7 (July 2006): 1072–1084.
  • 28 Jan 2014
  • First Look

First Look: January 28

distinctive methods of prediction to investors and businesses and thrived in the boom years that followed World War I. Yet, almost to a man, they failed to predict the devastating crash of 1929. Despite their failures, this first... View Details
Keywords: Sean Silverthorne
  • 20 Sep 2006
  • Research & Ideas

The Power of Ordinary Practices

workers who are carrying out the work of the organization. In my research we look at how entrepreneurs and executives can think about the day-by-day management of those people in the trenches, since they determine, to a large extent, whether the View Details
Keywords: Re: Teresa M. Amabile
  • 30 Apr 2001
  • Research & Ideas

Big Companies, Big Opportunities—Big Questions

product," he said. "We gave the consumer more value, and we priced for it, and by and large, the consumer actually paid for it." One other important lesson P&G learned in Latin America is that strategies have to be... View Details
Keywords: by Julie Jette
  • 28 Jun 2016
  • First Look

June 28, 2016

businesses. The strategy literature uses real option theory to explain the transition to scale, but does not consider the complex relationships between corporate ventures and their parent organizations. By comparing six longitudinal cases... View Details
Keywords: Sean Silverthorne
  • 16 Aug 2016
  • First Look

August 16, 2016

Team Diversity: An Integrative Multi-Level Model of Cross-Boundary Teaming By: Edmondson, Amy C., and Jean-François Harvey Abstract—Teaming across expertise boundaries, within and across organizations, is an increasingly popular strategy... View Details
Keywords: Sean Silverthorne
  • 01 Jul 2014
  • First Look

First Look: July 1

Fútbol By: Elberse, Anita Abstract—Markets for soccer players are winner-take-all markets in which a select few top players earn extremely high rewards. The search for effective talent strategies in these conditions has led clubs to... View Details
Keywords: Carmen Nobel
  • 04 Sep 2001
  • Lessons from the Classroom

Getting Back on Course

executive at Nickelodeon, the children's TV channel, who successfully managed her career while coping with a high-risk pregnancy. The other was Estée Lauder, founder of the cosmetics empire that bears her name. While the traditional HBS case View Details
Keywords: by Martha Lagace
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

by forming collaborative agreements with John Maynard Keynes, Lucien March, Corrado Gini, and other prominent economists of the time. Through these contacts, the Harvard method influenced the evolution of forecasting techniques in several... View Details
Keywords: Martha Lagace
  • 24 Jul 2006
  • Research & Ideas

How Kayak Users Built a New Industry

the dynamics of these types of markets, and to plan their business strategies accordingly." In this interview, Baldwin discusses the research and its implications for entrepreneurs who would like to become their own user innovators.... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 28 Feb 2012
  • First Look

First Look: Feb. 28

(third-person theory of) or 2) as being and action are actually experienced "on the court," specifically as these are actually lived (real-time first-person experience of). As a formal discipline, the "on the court" View Details
Keywords: Sean Silverthorne
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