Strategy Method - Publications - Faculty & Research

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Curriculum | MBA

key disciplines. Fall Term Finance 1 Financial Reporting & Control (FRC) Leadership & Organizational Behavior (LEAD) Marketing Technology & Operations Management (TOM) Strategy Spring Term Data Science & AI for Leaders Business,... View Details

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

in data. ML methods also address several issues raised by scholars pertinent to the norms of empirical research in the fields of strategy and management (such as “p-hacking” and confounding local effects... View Details

Keywords: Dina Gerdeman

01 Jun 2025
News

Barbie: Reviving a Cultural Icon at Mattel

of purpose-profit tension made Barbie’s recent revival that much more intriguing to Ofek, particularly given the big questions the case tackles: What might Barbie do next to keep the good vibes and good business going now that Mattel had shifted its View Details

Keywords: Christine Speer Lejeune; Illustrations by Miguel Porlan; Educational Services

05 Aug 2010
What Do You Think?

What Is Customer Opinion Good For?

Jacoline Loewen pointed out that "Asking the customer's opinion is great for quality control check(s), but for creative strategy get beyond the client." Gerald Nanninga commented that "consumers are very good at explaining frustrations... View Details

Keywords: by Jim Heskett; Technology

08 Jul 2024
Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

early method that today’s engineers can understand thinking abstractly. The computer would convert the punch cards into a series of zeros and ones that it could understand. Over time, punch cards gave way to the command line, allowing... View Details

Keywords: by Ben Rand; Technology; Information Technology

15 Sep 2015
First Look

September 15, 2015

downside market risks. Required rates of return in such an equilibrium can dramatically exceed those suggested by traditional models, affecting inference about the attractiveness of these investments. Publisher's link:... View Details

Keywords: Sean Silverthorne

01 Mar 2009
News

Alumni Books

innovation management breakdown, premature core abandonment, and talent shortfall. The book includes methods for articulating and monitoring strategic assumptions and ends with a self-test built around fifty signs of an impending growth... View Details

Keywords: Publishing Industries (except Internet); Information

01 Sep 2014
News

Book Review: Getting Beyond Yes

folks aren’t without blame. Because of their need to be on-the-ground, in-the-moment thinkers, it can be difficult to get them to look beyond the next handshake and sealed deal. To combat this, Cespedes has written Aligning Strategy and... View Details

Keywords: Maureen Harmon; faculty research; faculty books

07 Jun 2004
What Do You Think?

How Important are Big Ideas?

Summing Up Judging from responses to the June column, big ideas rank high on a list including technology and intellectual property as sources of competitive advantage. But they are only a starting point, outweighed by methods and the... View Details

Keywords: by James Heskett

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Impact on Research & Curriculum | Baker Library

for what we now think of as the field of strategy.” 2 Corporate strategy became part of the HBS curriculum and research efforts and represented a critical new approach in the management consulting field. Kenneth R. Andrews. The Concept of... View Details

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Driving Profitable Growth - Course Catalog

examined in this course. One of the primary objectives of the course is to get you to think strategically about growth. Growth involves a series of choices about rate (e.g. how fast to grow?), direction (scale vs. scope), and method of... View Details

11 Nov 2013
Research & Ideas

A Smarter Way to Reduce Customer Defections

often fail to take into account the complete value of the customers they are trying to retain. "What's missing from traditional methods is that they focus only on a customer's likelihood to churn, but not on the overall profitability of... View Details

Keywords: by Dina Gerdeman; Retail; Service

14 May 2009
Sharpening Your Skills

Sharpening Your Skills: Managing Teams

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered How does a team leader win the confidence of the group? What's the best View Details

Keywords: Re: Multiple Faculty

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

U.S. companies spent a staggering $285 billion on advertising in 2006, according to Advertising Age. That's a lot of dollars and expectations being handed to advertising managers to generate returns. But do marketing managers allocate their resources wisely? Are... View Details

Keywords: by Sean Silverthorne

May 2009 (Revised December 2009)
Teaching Note

Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)

By: John A. Quelch and Heather Beckham

Teaching Note to Briefcase 4128 View Details

Keywords: Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Marketing Channels; Mathematical Methods; Advertising; Budgets and Budgeting; Product Marketing; Communication Strategy

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Mark Gundersen

general-management program appealed to me. But I've become an enormous fan of the case method. From a career perspective, great investors are able to recognize patterns in companies and markets and apply that insight to their choices. That's exactly the skill the case... View Details

31 May 2023
Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

from streaming video to online retailing might profit from using the model because detailed data can be closely tracked and parsed to detect routines,” Ascarza says. More services and products than ever are now sold online. That means the View Details

Keywords: by Rachel Layne; Transportation

Student-Profile

Ta-Wei "David" Huang

As a data scientist, David Huang (he/him) spent much of his time analyzing customer¬ data to provide personalized experience and improve long-term customer values for companies in different industries. As David explains, “I loved developing new View Details

April 1999 (Revised May 2000)
Case

Compaq Computer: Intel Inside?

By: David E. Bell and Ann Leamon

Presents the results of quantitative and qualitative market research on the possible acceptance of a non-Intel processor in Compaq Computer's consumer notebook line. If the low-priced, non-Intel notebook is a success, the company will maintain or increase its 45% share... View Details

Keywords: Distribution; Production; Success; Performance Evaluation; Mathematical Methods; Competition; Computer Industry