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Show Results For
- All HBS Web
(1,179)
- People (5)
- News (184)
- Research (720)
- Events (2)
- Multimedia (1)
- Faculty Publications (313)
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- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
to transfer technology was constrained by the institutional, educational, and cultural conditions of host economies. Multinationals do not do things to countries and societies; they interact with them. For better or worse, they have not... View Details
- 15 Mar 2011
- First Look
First Look: March 15
system of expense allocation, and anti-inversion legislation—reflect the intuition that building "strong fences" around the United States advances American interests. This paper examines the interaction of a strong fences policy... View Details
Keywords: Sean Silverthorne
- 06 Apr 2010
- First Look
First Look: April 6
highlight the paradox that managed globalization has been a force for liberalization. Strategies to Fight Ad-sponsored Rivals Authors: Ramon Casadesus-Masanell and Feng Zhu Publication: Management Science (forthcoming) Abstract We analyze... View Details
Keywords: Martha Lagace
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across customer... View Details
Keywords: Dina Gerdeman
- 14 Jul 2015
- First Look
First Look: July 14, 2015
biological antecedents and consequences of unethical conduct-using salivary collection of hormones (testosterone and cortisol). We hypothesized that pre-performance cortisol would interact with pre-performance levels of testosterone to... View Details
Keywords: Sean Silverthorne
- 23 Aug 2011
- First Look
First Look: August 23
Abstract This chapter describes the concept of integrated reporting, provides a brief history of its development, reviews the current state of practice, presents a strategy for institutional change that will accelerate the adoption of... View Details
Keywords: Sean Silverthorne
- 05 Mar 2013
- First Look
First Look: March 5
took only a portion of each bird produced and OSI had to develop a go-to-market strategy for the rest. The case describes the opportunities and challenges of operating in China and raises questions involving vertical integration,... View Details
Keywords: Sean Silverthorne
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
Original Article About fifteen years ago, an academic friend from France noticed the impact of Minitel on French consumer behavior. He noted that consumers were increasingly using the pathbreaking electronic directory created by France Telecom to drive, not respond to,... View Details
Keywords: by James Heskett
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
advertisers, and were heavily focused on interactive advertising options. The tendency for the established organization to assert control over the decision-making processes of the new venture kept these new capabilities from being... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- 29 Mar 2016
- First Look
March 29, 2016
answering one key question: How are leaders successfully managing competitive companies in the 21st century? Today's constantly changing business environment presents challenges and opportunities that are more dynamic and complex than ever before, requiring a clear... View Details
Keywords: Sean Silverthorne
- 25 Oct 2016
- First Look
October 25, 2016
about disruption, but you need a salesforce aligned with strategy to do something about it. This article discusses how investments in sales affect core levers of enterprise value creation (and destruction). Publisher's link:... View Details
Keywords: Sean Silverthorne
- 07 Dec 2016
- HBS Case
Why Millennials Flock to Fintech for Personal Investing
a cab (Uber). It seems as if millennials would prefer to avoid face-to-face business interactions when there exists a more efficient way of getting what they want accomplished. “Having gone through the Great Recession, they tend to be... View Details
- 02 Oct 2007
- First Look
First Look: October 2, 2007
Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details
Keywords: Martha Lagace
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
advantage of to reach voters? A: Political marketing is evolving in the same way. Grassroots political organizations and interest groups are using digital technology to communicate to targeted segments of citizens, receive input from supporters, hold View Details
Keywords: by Sean Silverthorne
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
Breaks in Interaction Improve Collective Intelligence By: Bernstein, Ethan, Jesse Shore, and David Lazer Abstract— People influence each other when they interact to solve problems. Such social influence... View Details
Keywords: Dina Gerdeman
- 02 Sep 2016
- Op-Ed
The Twitter Election
Bush, who spent $100 million on traditional marketing before dropping out. Can the same strategy succeed in the general election campaign?Probably not, for three reasons. First, Trump needs around 60 million votes to win, six times more... View Details
Keywords: by John Quelch and Thales Teixeira
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
Direct employment in the US Internet ecosystem has doubled in those four years, with 1 million new jobs added to the million that already existed in 2007, according to a recent study commissioned by the Interactive Advertising Bureau,... View Details
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
that were more responsible and sustainable as well as how these strategies have faced constraints, trade-offs, and challenges of legitimacy. The industries covered range from sustainable finance and solar energy to organic food and wine,... View Details
Keywords: Dina Gerdeman
- 13 Dec 2011
- First Look
First Look: Dec. 13
against foreign monopolies and cartels. In the article we examine how the Norwegian authorities interacted with international cartels and trusts in seven different cases in the interwar period. The study shows that although there was a... View Details
Keywords: Sean Silverthorne
- 11 Apr 2017
- First Look
First Look at New Research, April 11
failure tolerance has an equilibrium price—in terms of an investor's required share of equity—that increases in the level of radical innovation. Financiers with investment strategies that tolerate early failure will endogenously choose to... View Details