Publications

January 2001
Case

Valuing Project Achieve

By: Mihir A. Desai and Kathleen Luchs

Project Achieve is a start-up providing information management solutions for schools. Its founders see a need for software both to manage the volumes of information necessary to administer a school and to connect parents, teachers, and students in a more effective way.... View Details

Keywords: Business Startups; Valuation; Venture Capital; Cost of Capital; Cash Flow; Forecasting and Prediction

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

complicated history still dominate public consciousness. Memories of failed peace talks tend to loom larger than Israel’s image as a startup nation. Thousands of Instagram posts from Tel Aviv’s gay pride festivities or the buzz from... View Details

Keywords: by Danielle Kost; Tourism

November 2018
Case

David Hysong and SHEPHERD Therapeutics

By: Ananth Raman, John Masko and Aldo Sesia

In 2016, David Hysong, at age 27, found out he had a rare, incurable cancer. Rather than wait around to die, Hysong, a recent graduate of Harvard Divinity School, decided to launch a biotechnology company called Shepherd Therapeutics to development treatments for his... View Details

Keywords: Cancer; Therapeutics; Drugs; Health Care and Treatment; Business Startups; Product Development; Financing and Loans; Growth and Development Strategy; Problems and Challenges

13 Apr 2016
Research & Ideas

Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

Technology and Operations Management Unit at Harvard Business School. After all, 2007 was the year that Twitter was founded; Airbnb formed the following year. For startups jockeying for position in nascent... View Details

Keywords: by Roberta Holland; Aerospace; Food & Beverage; Retail

March 2007 (Revised March 2009)
Case

Cherrypicks

By: William R. Kerr

Cherrypicks is a Hong Kong communications start-up approaching a large Korean mobile operator for a partnership to take the operator's products to markets outside of Korea. SK Telecom's (SKT) Ring Back Tones (RBT) product is a spectacular success in South Korea, but... View Details

Keywords: Business Model; Business Startups; Communication Strategy; Entrepreneurship; Partners and Partnerships; Communications Industry; China; Hong Kong; South Korea

01 Nov 2019
What Do You Think?

Should Non-Compete Clauses Be Abolished?

of time 2-3 years.” Can rules on non-compete agreements be fixed? What do you think? Original Column Non-compete clauses (NCCs), which prohibit employees from leaving for other jobs with competitors, have been a fixture of American work life for many years. Those in... View Details

Keywords: by James Heskett

January 2024 (Revised May 2024)
Case

Runa

By: Paul Gompers and Carla Larangeira

In early 2022, Courtney McColgan, founder and CEO of Runa, a human resources and payroll Software-as-a-Service platform, faced an unexpected tech market downturn. Founded in 2018, Runa catered to small and medium-sized businesses in Mexico, offering an affordable and... View Details

Keywords: Business Startups; Volatility; Entrepreneurship; Decision Making; Leadership; Management; Venture Capital; Organizational Change and Adaptation; Business Growth and Maturation; Latin America

February 2011 (Revised November 2012)
Case

PatientsLikeMe: An Online Community of Patients

By: Sunil Gupta and Jason Riis

PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details

Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry

16 Aug 2022
Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

most talented entrepreneurs, I have been thinking more and more about what playing offense looks like in 2022-2023. Here’s the six-part playbook I’m hearing: 1. Acquire talent A few years ago, it was impossible to acquire talent. The best engineers, sales reps, and... View Details

Keywords: by Jeffrey Bussgang

09 Apr 2013
First Look

First Look: April 9

http://hbr.org/search/113088-PDF-ENG Harvard Business School Case 813-125 Plastiq The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he... View Details

Keywords: Sean Silverthorne

October 2023 (Revised November 2023)
Case

Rheaply: Circularity For Every Business

By: Rembrand Koning and Alicia Dadlani

In March 2023, Garry Cooper, cofounder and CEO of Chicago-based Rheaply, needed to demonstrate that Rheaply’s expanded vision could translate into building cash flows and metrics needed to raise a Series B and turn the business into a model for financial and... View Details

Keywords: Business Startups; Social Entrepreneurship; Technological Innovation; Environmental Sustainability; Entrepreneurial Finance; Technology Industry; Green Technology Industry; United States; Illinois; Chicago

26 Sep 2006
First Look

First Look: September 26, 2006

School Case 806-073 Follows the growth of an entrepreneur from his early startup activities. As the company evolves from 1998 to 2005, looks at key decisions and turning points as AtHoc's strategy adapts in response to changing market... View Details

Keywords: Sean Silverthorne

August 2023
Case

WayCool: Reimagining the Food Supply Chain

By: Paul Gompers and Kairavi Dey

Founded in 2015, WayCool, is an Indian agri-tech start-up that built a B2B operation acquiring fruits and vegetables from product-specific agriculture companies and small-holding farmers. It sold them to business customers, such as local retail stores, restaurants, and... View Details

Keywords: Agribusiness; Digital Transformation; Operations; Business Strategy; Supply Chain; Performance; Business Startups; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Technology Industry; Web Services Industry; Asia; South Asia

01 Aug 2017
First Look

First Look at New Research and Ideas, August 1

provided more opportunities for catch-up from the Rest. Firms from emerging markets had the opportunity to access the global networks that replaced large integrated firms. There were also new ways to access knowledge and capital, including through View Details

Keywords: Sean Silverthorne

09 Mar 2015
Research & Ideas

Why Entrepreneurs Should Go Work for Government

biggest customer in the world; on the other hand, 90 out of 100 VCs would say they don't back business models that sell to government," says Weiss. "Though that's starting to change as startups and government are starting to... View Details

Keywords: by Michael Blanding

January 2007 (Revised August 2008)
Case

NatuRi Corporation

By: Robert F. Higgins and Virginia Fuller

NatuRi Corporation was a start up, founded in 2005, aiming to manufacture a cholesterol-lowering drug made from the byproducts of rice bran oil production. With operations split between Chennai, India and Boston, Massachusetts, NatuRi faced several challenges,... View Details

Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Venture Capital; Equity; Investment Funds; Growth and Development Strategy; Chennai; Boston

05 Sep 2019
Sharpening Your Skills

Making the Right Technical Hire

they do not have a good hiring strategy. For decades, there have been books and articles about building engineering teams. The infamous book The Mythical Man Month by Fred Brooks should be on every software engineer and tech startup... View Details

Keywords: by Julia Austin; Technology

April 1999
Case

Steve Perlman and WebTV (A)

By: James K. Sebenius and Ron Fortgang

The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details

Keywords: Business Startups; Entrepreneurship; Agreements and Arrangements; Negotiation Tactics; Alliances; Internet; Communications Industry

April 2000 (Revised April 2004)
Case

TixToGo: Financing a Silicon Valley Start-up

Describes TixToGo, a Silicon Valley start-up company that offers online solutions to individuals and organizations that want to offer activities and/or collect registration fees for events over the Internet. A serial entrepreneur and his partner started the company in... View Details

Keywords: Business Model; Information Technology; Financing and Loans; Business Startups; Information Technology Industry; San Francisco