Publications

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

Teixeira and Brown. Importantly, the strategies that made these companies successful starting out are not the same ones to take them to the next level. To get from zero to 1,000 customers, the three startups faced a chicken-and-egg... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

Career Coach

Madhav Datt

Madhav is a startup founder and tech product manager. He worked as Product Manager at Google where he launched and scaled B2B AI product from 0 -> $645M incremental ARR. Prior to that he was a Quant... View Details

Web

Finding Job Opportunities - Alumni

market. LinkedIn Jobs LinkedIn is not just for networking. It offers its own job board that allows you to see if you have any mutual connections with anyone at your target company. The Ladders The Ladders is a job board that focuses primarily on View Details

Career Coach

Vanessa Wu

Vanessa is happy to support fellow students in exploring and navigating career options in management consulting and energy & sustainability space. Vanessa started her career as a consultant at BCG after graduating with a degree in... View Details

04 Apr 2017
First Look

First Look at New Research, April 4

political participation and interest while improving representation of all groups. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52460 December 2016 Strategic Management Journal Through the Mud or in the Boardroom:... View Details

Keywords: Sean Silverthorne

Career Coach

Oscar Mak

Oscar is currently a Senior Director at NORD/LB, a leading bank in financing renewable energy and infrastructure projects. He previously led strategic investments (e.g., M&A, corporate VC, joint ventures) in North America for Toyota Tsusho, a diversified trading... View Details

Keywords: Startup - Joiner; Startup - Joiner; Startup - Joiner; Startup - Joiner; Startup - Joiner; Startup - Joiner; Startup - Joiner

30 Jan 2024
Research & Ideas

‘Intrinsic Joy’ Sparks Ideas Better than Cash

People use crowdsourcing to solve problems, raise money, and share AI breakthroughs, the authors write. Open source software—such as the popular content management system WordPress or the operating system Linux—gives users free access to... View Details

Keywords: by Rachel Layne; Technology

April 2023
Case

Drive Capital: A New Road for Venture

By: Paul A. Gompers and Alicia Dadlani

Founded by two former Sequoia Capital partners, Columbus-Ohio-based Drive Capital’s mission was to build a world-class venture capital firm in the middle of the U.S., an area historically overlooked by VCs. Drive faced early challenges of attracting investors, sourcing... View Details

Keywords: Venture Capital; Business Startups; Entrepreneurship; Investment; Business Strategy; Financial Services Industry; Biotechnology Industry; United States; Ohio

Career Coach

Juan Pablo Botero

If you are looking to launch or join a startup, Juan Pablo can help! With experience working in management consulting at BCG, at a fast-growing startup like Rappi, and walking the founder road at HBS and... View Details

28 May 2024
In Practice

Job Search Advice for a Tough Market: Think Broadly and Stay Flexible

‘yes’ The venture capital and startup job market is particularly slow this year. I am reaching into my network more than in prior years to put students in touch with people in the industry. Down rounds and layoffs in tech have been in the... View Details

Keywords: by Rachel Layne

January 2018
Supplement

Jumia Nigeria PowerPoint Supplement

By: Ramon Casadesus-Masanell

Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details

Keywords: Retail; Marketplace; Inventory; Nigeria; Africa; Ecommerce; Funding; Business Ecosystems; Business Ecosystem; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; E-commerce; Retail Industry; India; Nigeria; Africa

January 2018 (Revised March 2019)
Teaching Note

Jumia Nigeria: from Retail to Marketplace (A) and (B)

By: Ramon Casadesus-Masanell and Karen Elterman

Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details

Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; E-commerce; Retail Industry; India; Nigeria; Africa

27 Feb 2018
First Look

First Look at New Research and Ideas, February 27, 2018

entrepreneurial finance. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54066 forthcoming Academy of Management Journal We Ask Men to Win & Women Not to Lose: Closing the Gender Gap in View Details

Keywords: Sean Silverthorne

August 1990 (Revised March 1991)
Case

Eli Lilly and Co. (C): Japan

By: Michael Y. Yoshino

Describes the process of establishing an independent operation in Japan in the mid-1980s as a result of a decision to make a major investment in the market. Describes the challenges in setting up such an operation and focuses on the role of the country manager in... View Details

Keywords: Business Divisions; Business Startups; Decisions; Investment; Growth Management; Managerial Roles; Markets; Problems and Challenges; Pharmaceutical Industry; Japan

Career Coach

Nate Le

Nate wanted to help students leverage their network and expertise to find the right roles that align with them in tech. He had prior work experience in Corporate Finance, Fintech and Web3 in both mature companies in the US and early-stage View Details

Web

Podcast - Business & Environment

of the Climate Rising series on climate resilience, features Sarah Russell, General Manager of Project Bellwether at X, The Moonshot Factory at Alphabet (formerly Google X). Sarah shares how geospatial data and artificial intelligence can... View Details

February 2022 (Revised July 2022)
Supplement

InstaDeep: AI Innovation Born in Africa (B)

By: Shikhar Ghosh and Esel Çekin

Karim Beguir and Zohra Slim were the co-founders of InstaDeep, a deep tech startup focusing on artificial intelligence (AI) solutions. Instadeep was one of the few companies globally that were partnering with DeepMind, an AI subsidiary of Google [Alphabet Inc.].... View Details

Keywords: AI; Artificial Intelligence; Entrepreneurship; Operations; Business Subsidiaries; Brands and Branding; Innovation and Invention; Growth and Development Strategy; AI and Machine Learning; Technology Industry; Africa

September 2022
Background Note

On CUE: The Quest for Optimal Customer Unit Economics

By: Elie Ofek, Barak Libai and Eitan Muller

Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there... View Details

Keywords: Unit Economics; Business Startups; Performance Evaluation; Customer Value and Value Chain; Customer Relationship Management; Analysis