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      Startup ManagementRemove Startup Management →

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      • January 1996
      • Case

      Palm Computing, Inc. (A)

      By: Myra M. Hart
      Discusses patents, licenses, and deal making in a start-up venture. The entrepreneur, Jeff Hawkins, holds a patent on Palm Print, a pattern recognition algorithm. After licensing Palm Print to his employer, he led three years of development of commercial products for... View Details
      Keywords: Intellectual Property; Patents; Agreements and Arrangements; Negotiation Deal; Business Startups; Management Teams
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      Hart, Myra M. "Palm Computing, Inc. (A)." Harvard Business School Case 396-245, January 1996.
      • September 1995
      • Case

      Richina Capital Partners Limited

      By: William A. Sahlman and Jason Green
      Richard Yan and Suzanne Foels raise a $52.5 million fund to invest in Chinese companies in concert with major multinational companies. They face all the challenges of starting a business from scratch in addition to the challenges of operating in a cross-cultural... View Details
      Keywords: Business Startups; Venture Capital; Problems and Challenges; Emerging Markets; Multinational Firms and Management; Cross-Cultural and Cross-Border Issues; Governance Compliance; Business Strategy; Expansion; Investment Return; China
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      Sahlman, William A., and Jason Green. "Richina Capital Partners Limited." Harvard Business School Case 396-059, September 1995.
      • June 1995 (Revised November 1996)
      • Case

      Northern Telecom and Tong Guang Electronics (C): Future Challenges

      By: Rosabeth M. Kanter and Pamela A. Yatsko
      This case considers the future challenges facing the Northern Telecom joint venture in China with Tong Guang Electronics. Asks how well the start-up and transition have been managed and whether the right foundation has been laid for the future. View Details
      Keywords: Joint Ventures; Growth Management; Business Startups; Change Management; Transition; Corporate Strategy; Telecommunications Industry; Electronics Industry; Canada; China
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      Kanter, Rosabeth M., and Pamela A. Yatsko. "Northern Telecom and Tong Guang Electronics (C): Future Challenges." Harvard Business School Case 395-084, June 1995. (Revised November 1996.)
      • March 1995 (Revised July 1996)
      • Case

      Mattson Foods, Inc. (Revised): The Bardolini Division

      By: Steven C. Wheelwright
      The Bardolini Division of Mattson Foods, with plants in the northeast and midwest, wants to open up the western market for its pizza. Management must decide whether to build a new plant on the West Coast, and what type of technology to put in the plant if they decide... View Details
      Keywords: Logistics; Emerging Markets; Business Startups; Decision Choices and Conditions; Business Plan; Capital Budgeting; Expansion; Buildings and Facilities; Strategic Planning; Marketing Strategy; Technology; Economic Systems; Food and Beverage Industry
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      Wheelwright, Steven C. "Mattson Foods, Inc. (Revised): The Bardolini Division." Harvard Business School Case 695-058, March 1995. (Revised July 1996.)
      • January 1995 (Revised June 1997)
      • Case

      Walt Disney Company, 1994: A Tumultuous Year

      By: David J. Collis and Elizabeth Wynne Johnson
      Focuses on a six-month period in 1994, during which the company experienced a series of dramatic upheavals. The events described include: 1) the sudden death of company president Frank Wells; 2) a health crisis facing Chairman Michael Eisner; 3) the "departure" of... View Details
      Keywords: Business Divisions; Business Exit or Shutdown; Business Startups; Resignation and Termination; Crisis Management; United States
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      Collis, David J., and Elizabeth Wynne Johnson. "Walt Disney Company, 1994: A Tumultuous Year." Harvard Business School Case 395-109, January 1995. (Revised June 1997.)
      • January 1994 (Revised March 1995)
      • Case

      De Passe Entertainment and Creative Partners

      By: Linda A. Hill
      After 24 years at Motown Industries, Hollywood executive Suzanne de Passe has decided to go out on her own to start two new businesses. The case describes de Passe's career from her beginning as Berry Gordy's assistant at Motown Records to her presidency of Gordy/de... View Details
      Keywords: Business Startups; Entrepreneurship; Partners and Partnerships; Business or Company Management; Entertainment; Personal Development and Career; Entertainment and Recreation Industry; Music Industry; California
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      Hill, Linda A. "De Passe Entertainment and Creative Partners." Harvard Business School Case 494-013, January 1994. (Revised March 1995.)
      • June 1993 (Revised April 1998)
      • Case

      COMCO Holding AG (B): COMCO Martech

      By: Rosabeth M. Kanter
      COMCO Martech was a new breed of joint venture for COMCO Holding, a mid-sized Swiss-German company that had grown over a five-year period through tie-ups with small, start-up companies. Whereas a typical COMCO venture provided services to a large German retailer, was... View Details
      Keywords: Joint Ventures; Business Startups; Trade; Operations; Environmental Sustainability; Business or Company Management; Multinational Firms and Management; Partners and Partnerships; Switzerland; United States; Europe
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      Kanter, Rosabeth M. "COMCO Holding AG (B): COMCO Martech." Harvard Business School Case 393-143, June 1993. (Revised April 1998.)
      • April 1993 (Revised December 2001)
      • Case

      General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)

      By: F. Warren McFarlan and Katherine Seger
      Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business. View Details
      Keywords: Communication Technology; Business Startups; Business Plan; Business Strategy; Job Cuts and Outsourcing; Financial Management; Management Teams; Communication Strategy; Organizational Design; Product Design; Accounting; Activity Based Costing and Management; Computer Industry; Information Technology Industry
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      McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)." Harvard Business School Case 193-145, April 1993. (Revised December 2001.)
      • March 1993 (Revised January 1994)
      • Case

      Eastwind Trading Co. (A)

      By: Howard H. Stevenson
      Two professional women are contemplating a business venture. They must assess the nature of the opportunity, what options it opens if they are to pursue the venture, and how they might finance the new business. A rewritten version of an earlier case. View Details
      Keywords: Business Startups; Finance; Business or Company Management; Goals and Objectives; Opportunities
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      Stevenson, Howard H. "Eastwind Trading Co. (A)." Harvard Business School Case 393-119, March 1993. (Revised January 1994.)
      • March 1993
      • Supplement

      Eastwind Trading Company (B)

      By: Howard H. Stevenson
      Describes the aftermath of the (A) case. Describes the actions taken and the possible consequences for the company and its principals. Also describes the principals' attitudes at this point. A rewritten version of an earlier case. View Details
      Keywords: Business Startups; Finance; Management; Opportunities
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      Stevenson, Howard H. "Eastwind Trading Company (B)." Harvard Business School Supplement 393-120, March 1993.
      • September 1992
      • Case

      Vintage Directions, Inc.

      By: Howard H. Stevenson
      Focuses on the problem of determining whether to continue with a start-up after the first market test. The company has seen product success but is far from break-even and needs additional financing. Focuses on opportunity analysis and the use of market data to assess... View Details
      Keywords: Product Launch; Product Marketing; Marketing Strategy; Forecasting and Prediction; Corporate Entrepreneurship; Business Startups; Business or Company Management
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      Stevenson, Howard H. "Vintage Directions, Inc." Harvard Business School Case 393-043, September 1992.
      • September 1992
      • Case

      Star Cablevision Group (A): Harvesting in a Bull Market

      By: William A. Sahlman
      First case in a series of six cases that follow the experience of a cable television company as it adjusts to the rapid rise and precipitous decline of the stock market in the late 1980s. In this case Don Jones, the company's founder and owner, sees the rise in public... View Details
      Keywords: Behavioral Finance; Financial Markets; Corporate Entrepreneurship; Business Startups; Restructuring; Corporate Strategy; SWOT Analysis; Wealth; Business Cycles; Entertainment and Recreation Industry
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      Sahlman, William A. "Star Cablevision Group (A): Harvesting in a Bull Market." Harvard Business School Case 293-036, September 1992.
      • November 1991 (Revised July 1995)
      • Case

      Body Shop International

      By: Christopher A. Bartlett
      Describes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream approach she... View Details
      Keywords: Business Startups; Business Growth and Maturation; Leadership Style; Management Succession; Management Teams; Corporate Social Responsibility and Impact; Values and Beliefs; Global Strategy; Beauty and Cosmetics Industry
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      Bartlett, Christopher A. "Body Shop International." Harvard Business School Case 392-032, November 1991. (Revised July 1995.)
      • August 1990 (Revised March 1991)
      • Case

      Eli Lilly and Co. (C): Japan

      By: Michael Y. Yoshino
      Describes the process of establishing an independent operation in Japan in the mid-1980s as a result of a decision to make a major investment in the market. Describes the challenges in setting up such an operation and focuses on the role of the country manager in... View Details
      Keywords: Business Divisions; Business Startups; Decisions; Investment; Growth Management; Managerial Roles; Markets; Problems and Challenges; Pharmaceutical Industry; Japan
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      Yoshino, Michael Y. "Eli Lilly and Co. (C): Japan." Harvard Business School Case 391-034, August 1990. (Revised March 1991.)
      • July 1990
      • Background Note

      Note on Acquiring Bank Credit

      By: Amar Bhide and Howard H. Stevenson
      Outlines the issues and alternatives faced by start-up businesses in attracting bank credit. The topics covered are how to lay the groundwork for establishing a banking relationship, selecting a bank, preparing an application, and negotiating a loan. View Details
      Keywords: Business Startups; Credit; Financing and Loans; Management; Negotiation; Relationships
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      Bhide, Amar, and Howard H. Stevenson. "Note on Acquiring Bank Credit." Harvard Business School Background Note 391-010, July 1990.
      • January 1989
      • Supplement

      Suzanne de Passe at Motown Productions, Video

      By: Linda A. Hill
      Updates events in the case and draws a tighter focus on managing a start-up and women in leadership. View Details
      Keywords: Management; Leadership; Gender; Business Startups
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      Hill, Linda A. "Suzanne de Passe at Motown Productions, Video." Harvard Business School Video Supplement 889-508, January 1989.
      • February 1978
      • Case

      Sierra Log Homes, Inc. (A)

      By: Michael E. Porter
      Describes the history and evolution of the log home manufacturing industry, a rapidly growing embryonic industry capitalizing on the back-to-basics lifestyle changes in the United States. Focuses on one of the leading firms in the industry, but allows a discussion of... View Details
      Keywords: Business or Company Management; Change Management; Industry Structures; Supply and Industry; Problems and Challenges; Business Startups; Business Strategy; Manufacturing Industry; United States
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      Porter, Michael E. "Sierra Log Homes, Inc. (A)." Harvard Business School Case 378-195, February 1978.
      • Forthcoming
      • Article

      Confronting the Limits of Symbolic Actions: How Entrepreneurs Narrow the Presentation-Performance Gap

      By: Rebecca Karp and Siobhan O'Mahony
      Entrepreneurs often skillfully leverage symbolic actions to manage impressions and gain acceptance for their innovations. Impression management can generate interest, but also heighten expectations beyond an innovation’s capabilities, creating a gap between... View Details
      Keywords: Digital Innovation; Integration Strategy; Impression Management; Innovation Strategy; Entrepreneurship; Health Industry; Technology Industry
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      Karp, Rebecca, and Siobhan O'Mahony. "Confronting the Limits of Symbolic Actions: How Entrepreneurs Narrow the Presentation-Performance Gap." Organization Science (forthcoming). (Pre-published online April 15, 2025.)
      • Research Summary

      Cultural Entrepreneurship and the Business of the Arts

      By: Rohit Deshpande
      A more recent research program focuses on creating and managing ventures connected with the arts and culture. This research extends the concept of Customer-Centricity into the context of Audience Engagement. This primarily case-based work explores how successful... View Details
      • Research Summary

      Lean Startup Management Practices

      By: Thomas R. Eisenmann

      Many information technology startups have embraced "lean startup" management practices. Lean startups confront high levels of uncertainty about both customer problems and product solutions: the strength of demand for new... View Details

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