Sports - Publications - Faculty & Research

08 Apr 2019
Sharpening Your Skills

The Life of Luxury and How to Sell It

subject of a case study showing that luxury and sustainability need not be mutually exclusive. The Ferrari WaySecretive sports car maker Ferrari opens up about how it bucked industry trends to achieve success. How Would You Price One of... View Details

Keywords: by Sean Silverthorne; Auto; Retail; Fashion

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

sports some 80 million likes. Nutella has 23 million on its Facebook page. If fan communities feel supported by their brand, they are that much more likely to come to its defense when attacked. "Your best defense against the haters... View Details

Keywords: by Carmen Nobel; Advertising

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

research, Michael Norton shows that rituals play a role in healing communities experiencing a great loss, marking life’s major transitions, driving a stadium of sports fans to ecstasy, and helping us rise to challenges and realize... View Details

Keywords: Publishing Industries (except Internet); Information

01 May 2020
Blog Post

5 Reasons to Join a Club at HBS

Student Organization (LASO), sports clubs like the B-School Blades, professional clubs like Entrepreneurship Through Acquisition (ETA), and interest clubs like the Wine & Cuisine Society. With classes moving online for the remainder... View Details

20 Aug 2014
Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

Sports teams are not far behind. In fact, almost everyone who is challenged by a friend, coworker, or family member joins in. If ice buckets can help fund research to shed light on a terrible disease, such as ALS, more power to them, and... View Details

Keywords: by John Deighton

26 Oct 2018
Blog Post

Making the Switch from Finance to Fitness

go to an indoor cycling class with her. I didn’t understand. The bikes didn’t move – why would I do this? Nevertheless, I went to a class at Flywheel Sports and left feeling better, physically and mentally. While I grew up playing... View Details

21 Aug 2017
Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

to reshape their companies, and explored how they can put data to work for them in ways that create value for their own businesses. The data advantage in sports Big data is already being used heavily in the View Details

Keywords: by Dina Gerdeman

09 May 2023
Blog Post

Celebrating Asian American and Pacific Islander Heritage Month at HBS (part 1)

between people from diverse backgrounds, celebrating the uniqueness of every individual and fostering a spirit of inclusivity wherever I go. Whether it's through hosting meals, cheering on my favorite sports teams, or running marathons, I... View Details

01 Oct 1999
News

Banking on Success

time for vacations. What was your first job? I was a paperboy in Hartsdale, New York, for a few years, delivering the Reporter Dispatch. In high school, I sold sporting goods at E.J. Korvettes, a New York metropolitan area discount chain.... View Details

Keywords: Deborah E. Blagg

26 Jan 2022
News

Making Peace with Anger

efforts in the world to show up, to be there for a sports game, for a concert recital, whatever the case might be. But I wasn’t really there mentally. I wasn’t engaged in being present for the boys, I was there to sort of carry the flag.... View Details

Web

Industry Information - Alumni

theoretical and empirical on cross-border banking, as well as information on regulatory initiatives. Reuters: Finance Breaking news on the banking industry delivered by Reuters journalists. + – Business of Sports Business of View Details

28 Jun 2022
Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details

Keywords: by Avery Forman

27 May 2015
Blog Post

What is an HBS Section?

Sports (basketball, volleyball, flag football, squash, section Olympics, IM trivia) Group Travel (spring break in Costa Rica and Machu Pichu, long weekends in Iceland and Nashville) Section Retreats (long weekends in Cape Cod or ski... View Details

Profile

Melcolm Ruffin

Growing up on the west side of Chicago, Melcolm Ruffin was immersed in three things: "a loving family that nurtured me," an emphasis on education, and a passion for basketball. "I loved sports and was a big basketball... View Details

Keywords: Entertainment/Media

August 2021 (Revised February 2024)
Case

Data Science at the Warriors

By: Iavor I. Bojinov and Michael Parzen

The case explores the development and early growth of a data science team at the Golden State Warriors, an NBA team based in San Francisco. The case begins by explaining the initial rationale for investing in data science, then covers a debate on the appropriate team... View Details

Keywords: Digital Marketing; Analysis; Forecasting and Prediction; Technological Innovation; Information Technology; Analytics and Data Science; Sports Industry; San Francisco; United States

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Marketing Awards & Honors - Faculty & Research

Received the inaugural "PlayMakeHers" award for "contributions within the sports and entertainment industry," voted on by female sports and entertainment industry professionals, in 2018. Sunil Gupta :... View Details

01 Mar 2010
News

John Crowley’s Extraordinary Measures

FAMILY PORTRAIT: John and Aileen Crowley with Megan, John Jr., and Patrick. When John Crowley (MBA ’97) flew to Portland, Oregon, last spring to watch the filming of a movie about his life, what he saw was “beyond surreal.” The actors’ trailers all View Details

Keywords: Sarah Auerbach; Ambulatory Health Care Services; Health, Social Assistance; Motion Picture and Sound Recording Industries; Information

17 Oct 2018
Research & Ideas

Pro Basketball Coaches Display Racial Bias When Selecting Lineups

valio84sl As the National Basketball Association kicks off its regular season this week, a recent study makes a surprising discovery: Coaches favor players of their own race, giving them slightly more playing time than might be expected. And in follow-on research soon... View Details

Keywords: by Michael Blanding; Sports

January 2022 (Revised August 2022)
Case

Jackie Robinson: Changing the World

By: Robert Simons and Max Saffer

This case traces the rise of Jackie Robinson from the poor streets of Pasadena, California to one of the most famous people in America after he overturned the color barrier in baseball. The case describes how as a youth he excelled at basketball, football, baseball,... View Details

Keywords: Diversity; Power And Influence; Personal Characteristics; Values And Beliefs; Mission And Purpose; Sports; Entrepreneurship; Leadership; Leading Change; Personal Development and Career; United States