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Show Results For
- All HBS Web
(1,543)
- People (4)
- News (580)
- Research (679)
- Events (3)
- Multimedia (34)
- Faculty Publications (492)
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- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Big Messages, Small Screens, Many Choices
live TV, the play might soon reappear on a sports network's Twitter feed. According to Brown, users' attention spans are somewhat proportional to the size of the screens they use. That means they're less willing to sit through an... View Details
- 21 Mar 2012
- Op-Ed
Finding the Right Jeremy Lin Storyline
professional sports a "legitimate" career path in Asian-American families? Or how many Asian-American families might steer their children away from basketball because they see it as a "black" thing? Or to what extent... View Details
- November 2019
- Case
Malcolm Turner at Vanderbilt
By: David G. Fubini and James Barnett
Malcolm Turner becomes the new athletic director at Vanderbilt University, tasked with increasing athletics-related revenue and improving on-field performance, while maintaining Vanderbilt’s academic rigor for student-athletes. View Details
Fubini, David G., and James Barnett. "Malcolm Turner at Vanderbilt." Harvard Business School Case 420-024, November 2019.
- March 2006 (Revised June 2006)
- Case
The Speedway That Won't Slow Down
Dick Berggren, well-known FOXTV announcer for NASCAR races and executive editor of Speedway Illustrated magazine, considers how to grow the business he founded and balance his time, energy, and commitments to his wife. Explores the explosive growth of media businesses... View Details
Keywords: Work-Life Balance; Business Plan; Media; Sports; Media and Broadcasting Industry; United States
Nash, Laura L., and Reed Martin. "The Speedway That Won't Slow Down." Harvard Business School Case 806-124, March 2006. (Revised June 2006.)
- June 2005 (Revised October 2005)
- Case
Coach Roy Williams: What Next? (A)
By: Thomas J. DeLong, Christoper Chang and Scott Schweitzer
Roy Williams, head coach of the Kansas University Men's Basketball Team, was facing a major decision. The recent resignation of the coach at the University of North Carolina (UNC) had lead to speculation that Williams, a UNC alumnus, would be named as its new coach.... View Details
Keywords: Decision Choices and Conditions; Resignation and Termination; Job Offer; Leading Change; Management Succession; Performance Improvement; Personal Development and Career; Sports; Kansas; North Carolina
DeLong, Thomas J., Christoper Chang, and Scott Schweitzer. "Coach Roy Williams: What Next? (A)." Harvard Business School Case 405-070, June 2005. (Revised October 2005.)
- 21 Nov 2005
- Research & Ideas
Making Credibility Your Strongest Asset
negotiations between free-agent players and teams. Media coverage of this terrain had been haphazard. Rovell saw that omission as a great opportunity, but he had two problems. First, media giants such as Sports Illustrated and ESPN didn't... View Details
Keywords: by Michael Wheeler
- August 1994 (Revised July 1995)
- Case
Astra Sports, Inc. (A)
By: John A. Quelch
Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details
Keywords: Brands and Branding; Strategy; Crime and Corruption; Sports Industry; Sports Industry; Sports Industry; North Korea; Latin America; South Korea; Asia; Europe
Quelch, John A. "Astra Sports, Inc. (A)." Harvard Business School Case 595-007, August 1994. (Revised July 1995.)
- February 2013
- Case
18 Months in a Startup: Zaggora.com
By: Tom Nicholas
The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but... View Details
Keywords: Internet and the Web; Growth Management; Problems and Challenges; Business Startups; Brands and Branding; Innovation and Invention; Corporate Finance; Sports Industry; Sports Industry
Nicholas, Tom. "18 Months in a Startup: Zaggora.com." Harvard Business School Case 813-140, February 2013.
- September 2010 (Revised January 2014)
- Supplement
Aspen Skiing Company (D)
By: Michael W. Toffel and Stephanie van Sice
Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world-renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
Keywords: Environmental Sustainability; Supply Chain; Entertainment and Recreation Industry; Sports Industry; Aspen
Toffel, Michael W., and Stephanie van Sice. "Aspen Skiing Company (D)." Harvard Business School Supplement 611-019, September 2010. (Revised January 2014.)
- April 1994
- Supplement
Planet Reebok (B)
By: John A. Quelch
Supplements Planet Reebok (A). View Details
Keywords: Globalization; Advertising Campaigns; Brands and Branding; Sports Industry; Sports Industry; France; Germany; United Kingdom
Quelch, John A. "Planet Reebok (B)." Harvard Business School Supplement 594-095, April 1994.
- April 1994 (Revised March 1997)
- Case
Planet Reebok (A)
By: John A. Quelch
Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details
Keywords: Globalization; Advertising Campaigns; Brands and Branding; Sports Industry; Sports Industry; France; Germany; United Kingdom
Quelch, John A. "Planet Reebok (A)." Harvard Business School Case 594-074, April 1994. (Revised March 1997.)
- October 1984
- Case
NIKE (F): The Apparel Division
Deals with challenges confronting a new divisional manager of Nike's apparel division, David Chang. The teaching plan would focus on a diagnosis of the division's current strategy and what future strategic moves might be considered. View Details
Keywords: Strategic Planning; Business Divisions; Management Teams; Business Strategy; Sports Industry; Sports Industry
Christensen, C. Roland. "NIKE (F): The Apparel Division." Harvard Business School Case 385-039, October 1984.
- October 1984 (Revised April 2002)
- Case
NIKE (C)
Explores the president of Nike's leadership, and focuses on his general management style, his personal philosophy, and his pattern of working with key members of management. View Details
Christensen, C. Roland, and David C Rikert. "NIKE (C)." Harvard Business School Case 385-029, October 1984. (Revised April 2002.)
- October 1984
- Case
NIKE (A1)
Presents a specific marketing policy decision on the servicing of large, important chain store customers versus giving priority to small specialty running equipment stores. View Details
Christensen, C. Roland. "NIKE (A1)." Harvard Business School Case 385-026, October 1984.
- September 2010 (Revised September 2013)
- Supplement
Aspen Skiing Company (C)
By: Michael W. Toffel and Stephanie van Sice
Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details
Toffel, Michael W., and Stephanie van Sice. "Aspen Skiing Company (C)." Harvard Business School Supplement 611-018, September 2010. (Revised September 2013.)
- September 2004 (Revised April 2005)
- Teaching Note
International Management Group (IMG) TN
By: Bharat N. Anand
Teaching Note to (9-702-409). View Details
- September–October 2013
- Article
The Dynamic Advertising Effect of Collegiate Athletics
By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details
Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry
Chung, Doug J. "The Dynamic Advertising Effect of Collegiate Athletics." Marketing Science 32, no. 5 (September–October 2013): 679–698. (Lead article. Featured in HBS Working Knowledge.)
- July 2009 (Revised August 2009)
- Case
From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys
By: F. Warren McFarlan and Michael Vitale
This case focuses on the growth of an innovative non-profit institution that motivates aboriginal children to attend school by harnessing their love of football. View Details
Keywords: Nonprofit Organizations; Business or Company Management; Growth and Development Strategy; Problems and Challenges; Welfare; Education; Sports; Service Industry
McFarlan, F. Warren, and Michael Vitale. "From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys." Harvard Business School Case 910-402, July 2009. (Revised August 2009.)
- 31 Dec 2012
- Research & Ideas
Most Popular Stories of 2012
might help phone-addled employees better control their workdays and lives. 6. HBS Cases: Sir Alex Ferguson--Managing Manchester United Published: November 7, 2012 For almost three decades, Sir Alex Ferguson has developed the Manchester United soccer club into one of... View Details
Keywords: by Staff
- May 2020 (Revised July 2020)
- Teaching Note
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details