Publications
Publications
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(2,509)
- Faculty Publications (731)
- July 2007 (Revised February 2010)
- Case
Launching Telmore (A)
By: Ramon Casadesus-Masanell, Celso Fernandez and Moritz Jobke
When the Danish mobile phone service provider Telmore entered the market in October 2000, few people took notice. Its business model was not perceived as particularly aggressive or threatening to the industry. Less than three years later, Telmore's creative adaptation... View Details
- July 2007 (Revised November 2009)
- Case
Greenpeace
By: Ramon Casadesus-Masanell and Jordan Mitchell
Nearly all environmental organizations have a similar aim: to stop the degradation of the natural environment. However, the strategies which environmental organizations choose to employ are sometimes starkly different. Compares the models of two dissimilar... View Details
- July 2007 (Revised November 2009)
- Case
World Wildlife Fund for Nature (WWF)
By: Ramon Casadesus-Masanell and Jordan Mitchell
Nearly all environmental organizations have a similar aim: to stop the degradation of the natural environment. However, the strategies which environmental organizations choose to employ are sometimes starkly different. Compares the models of two dissimilar... View Details
- June 2007 (Revised April 2016)
- Case
Octone Records
By: Anita Elberse and Elie Ofek
In February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique... View Details
- June 2007 (Revised June 2011)
- Case
TA Energy (Turkey): A Bundle of International Partnerships
By: William R. Kerr, Daniel J. Isenberg and Ant Bozkaya
Stimulates discussion of entrepreneurship in emerging economies, especially for entrepreneurs returning to their home countries to start businesses with global technologies and partners. Focuses on the partnership tensions between global firms and local... View Details
- June 2007 (Revised March 2010)
- Case
Managing Orthopaedics at Rittenhouse Medical Center
By: Richard M.J. Bohmer, Robert S. Huckman, James Weber and Kevin J. Bozic
Considers the issues associated with running multiple business models–a private practice and an academic faculty practice--within the confines of the orthopaedics department of a single medical center. Students assume the role of Neela Wilson, Executive Director of... View Details
- April 2007
- Case
The Boeing Company: Moonshine Shop
By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
Describes how the "Moonshine Shop," a group of plant-savvy creative generalists, is helping a great industrial company become more innovative. Chronicles the history of the Moonshine Shop, its successes and failures, and describes innovations they've helped put in... View Details
- March 2007 (Revised December 2007)
- Background Note
Alleviating Poverty and Malnutrition: Successful Models
By: Ray A. Goldberg, Laura Winig and Kerry Herman
Provides successful models of private-public sector cooperatives in alleviating poverty and malnutrition. View Details
- February 2007 (Revised August 2007)
- Case
Urban Video Game Academy: Getting in the Game
By: Lynda M. Applegate and Susan Saltrick
Urban Video Game Academy was founded to enhance the academic and career prospects of urban youth. How will its founder grow it into a sustainable business? Provides an opportunity to discuss the challenges of social entrepreneurship and how to create a sustainable... View Details
- February 2007 (Revised February 2009)
- Case
A Differentiation Strategy at ASDA
By: David E. Bell and Nitin Sanghavi
The Wal-Mart CEO has challenged his company to do more to help mankind. The British subsidiary, ASDA, is reviewing its activities in the environment/social arena. View Details
- January 2007 (Revised May 2008)
- Case
Henry Luce and the American Century
By: Nitin Nohria, Anthony Mayo and Logan Wilcox
Henry Luce, founder of the publishing company which produced Time, Life, Fortune, and Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its... View Details
- January 2007
- Exercise
Multifactor Models
By: Malcolm P. Baker
Students evaluate the performance of four mutual funds and compute the cost of capital for two companies using fixed benchmarks, the CAPM, and a multifactor model of returns. View Details
- January 2007 (Revised December 2008)
- Case
Mercy Corps: Positioning the Organization to Reach New Heights
By: Allen S. Grossman and Caroline Joan King
Mercy Corps, the world's 5th largest international relief and development agency, is at a turning point. The nonprofit's opportunities to grow and serve a larger number of beneficiaries are unprecedented. By looking at the unique relationship between headquarters and... View Details
- January 2007 (Revised December 2008)
- Case
The Challenges of Launching a Start-Up in China: Dorm99.com
By: William C. Kirby, F. Warren McFarlan and Tracy Manty
After graduating from Harvard Business School in June 2006, Ken Pao and Bill Li were ready to fully commit to the Internet start-up they had been working on since they first stepped foot on the business school campus. They moved to Beijing, rounded out their management... View Details
- January 2007
- Article
Acquisitions and Firm Growth: Creating Unilever's Ice Cream and Tea Business
By: G. Jones and Peter Miskell
This article provides a longitudinal case study of the use of acquisitions by the Anglo-Dutch multinational Unilever to build the world's largest ice cream and tea businesses. The study supports recent resource-based theory which argues that complementary rather than... View Details
- December 2006 (Revised January 2007)
- Case
Chief Timothy Adeola Odutola and Nigeria's Manufacturing Sector
By: Nitin Nohria, Anthony Mayo, Foluke Otudeko and Mark Benson
Chief Timothy Adeola Odutola was an important contributor to Nigeria's manufacturing sector, creating a multimillion-dollar conglomerate including three factories, a retail franchise, a cattle ranch, a 5,000-acre plantation, a sawmill, and an exporting business before... View Details
- December 2006 (Revised February 2007)
- Case
Opportunity International: Measurement and Mission
By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter
After a "first career" in business, HBS graduate Christopher Crane becomes CEO of a worldwide microfinance network. The organization's twin challenges are: 1) developing metrics to give it an accurate picture of its situation and impacts, and 2) generating rapid... View Details
- December 2006 (Revised March 2007)
- Case
Worldwide Orphans Foundation
By: Lynda M. Applegate and Susan Saltrick
How does a small non-profit build its organization, funding, & visibility to become sustainable? Traces the history of Worldwide Orphans Foundation from its early days as little more than the dream of its impassioned founder, Dr. Jane Aronson, to a thriving global... View Details
- November 2006
- Case
Tickle
By: William A. Sahlman and Dan Heath
Describes a set of decisions confronting the management team of a rapidly growing online psychological testing and social networking company. They can either sell the company to a large public company, raise another round of capital from a preeminent venture capital... View Details
- November 2006 (Revised December 2011)
- Case
HCA, Inc. (A)
Focuses on the buyout of HCA by three private equity firms: Bain Capital, KKR, and Merrill Lynch Global Private Equity. It provides an opportunity to discuss a variety of issues related to leveraged buyouts including the process, the role of private equity, the... View Details