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Show Results For
- All HBS Web
(2,101)
- People (7)
- News (647)
- Research (1,014)
- Events (4)
- Multimedia (4)
- Faculty Publications (281)
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- 01 Feb 2010
- Research & Ideas
The ‘Luxury Prime’: How Luxury Changes People
bequeath themselves expensive office facilities and luxurious corporate jets make different business decisions than those who do not? In this age of Wall Street excesses, these are pertinent questions that could further our understanding of why some [people] continue... View Details
Keywords: by Sarah Jane Gilbert
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
attractive. Why? The reason might be an increasing willingness on the part of consumers to identify with the underdog. In today's economically difficult times, it appears, underdog brands are gaining psychological, and real, power in the... View Details
Keywords: by Martha Lagace
- 24 Apr 2018
- Op-Ed
Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks
take the lead. He understood the incident’s implications went well beyond the specifics, triggering widespread concerns about racial bias in the country and threatening to damage Starbucks’ image as a safe, friendly View Details
- 25 Oct 2016
- First Look
October 25, 2016
understanding of how consumers adopt innovations with how firms effectively acquire, serve, and retain customers. The result is a lens through which to view the commercial potential of innovations and a powerful vehicle for View Details
Keywords: Sean Silverthorne
- 25 Jan 2011
- First Look
First Look: Jan. 25
http://www.remote-sensing.routledge.com/books/details/9780805862911/ The Social Utility of Feature Creep Authors:Debora V. Thompson and Michael I. Norton Publication:Journal of Marketing Research (forthcoming) Abstract Previous research... View Details
Keywords: Sean Silverthorne
- 07 Aug 2013
- What Do You Think?
Is There Still a Role for Judgment in Decision-Making?
decision theory in which we were advised to construct decision trees, mapping outcomes, attaching values to each one, and estimating probabilities that various combinations of... View Details
Keywords: by James Heskett
- 03 Dec 2014
- What Do You Think?
Can the Brilliant Jerk Be Managed Effectively?
for the phenomenon. Munyaradzi Mushato suggested that, "my experience in industry tells me that most jerks are created by the very systems that are designed to improve performance that is, about 70% of the jerks are bred! Most... View Details
Keywords: by James Heskett
- 14 Jun 2023
- Op-Ed
Every Company Should Have These Leaders—or Develop Them if They Don't
We’ve long known that organizations require so-called flexible leaders to respond to rapid market fluctuations; the last couple of years have only emphasized that necessity. The environment we operate... View Details
Keywords: by Hise Gibson
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
demonstrated that Unilever could make a hostile acquisition, while the acquisition of Chesebrough-Pond's two years later showed that Unilever could move quickly and decisively if it wished. Effective procedures were put in place View Details
- 17 Nov 2016
- Op-Ed
What's Behind the Unexpected Trump Support from Women
been socialized by family members, educators, and the media to associate leadership with a particular version of masculinity, an image Trump exemplified in his persona as the supremely successful... View Details
Keywords: by Laura Morgan Roberts and Robin Ely
- 15 Nov 2018
- Book
Can the Global Food Industry Overcome Public Distrust?
JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
- 11 Jul 2006
- First Look
First Look: July 11, 2006
the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was... View Details
Keywords: Sean Silverthorne
- 13 Mar 2007
- First Look
First Look: March 13, 2007
to developing a strategy map and Balanced Scorecard that places economic, environmental, and social objectives as the highest-level objectives. He faces the challenges of... View Details
Keywords: Martha Lagace
- 23 Apr 2019
- First Look
New Research and Ideas, April 23, 2019
social and environmental policy issues not directly related to their company’s core business. Distinct from nonmarket strategy and traditional corporate social responsibility,... View Details
Keywords: Dina Gerdeman
- 22 Jun 2022
- Book
Four Elements for Finding the Right Career Path
our world, have a growing sense of our place in the world in terms of our personal qualities, our deeply embedded life interests, and the skills that we bring to any given situation. The two root questions... View Details
Keywords: by Dina Gerdeman
- 29 Mar 2022
- Book
5 Qualities That Help Companies Thrive for Decades—Even Centuries
Professor of Business History, and Faculty Chair of the Business History Initiative at HBS. 2. Values guide decisions Jones believes that successful firms in India have a commitment to social values above... View Details
Keywords: by Sean Silverthorne
- 11 Jun 2018
- Research & Ideas
Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas
infringing on them—and Marshall was considered a favorable place to sue, since the town had a habit of ruling in the plaintiffs’ favor. While researching patent suits, Cohen was struck by just how much... View Details
- 15 Apr 2014
- First Look
First Look: April 15
Institutional Logics By: Ioannou, Ioannis, and George Serafeim Abstract—We explore the impact of corporate social responsibility (CSR) ratings on sell-side analysts' assessments of firms' future financial performance. We suggest that when... View Details
Keywords: Sean Silverthorne
- 01 Sep 2021
- What Do You Think?
Can We Train for Trust?
legitimacy—that is, whether followers believe the leader has earned their position.” "This work suggests that trust can be engineered, at least at the organizational level." We know how to create a great View Details
Keywords: by James Heskett
- 17 Feb 2022
- Book
When Employees Feel a Sense of Purpose, Companies Succeed
book, Deep Purpose: The Heart and Soul of High-Performance Companies, I explore how some leaders embrace “deep purpose” as a generative force that can be a catalyst to achieve both impressive economic results and positive View Details
Keywords: by Ranjay Gulati