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      Service Quality CompetitionRemove Service Quality Competition →

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      • March 2002 (Revised May 2007)
      • Case

      Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged)

      By: V.G. Narayanan and Lisa Brem
      The Royal Bank of Canada uses customer relationship management and customer profitability tools to gain a competitive advantage in Canada's increasingly crowded financial services market. The case presents two pricing and customer management issues: one from the point... View Details
      Keywords: Customers; Customer Relationship Management; Price; Perspective; Marketing; Competitive Advantage; Financial Services Industry; Financial Services Industry; Canada
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      Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged)." Harvard Business School Case 102-072, March 2002. (Revised May 2007.)
      • February 2002 (Revised March 2002)
      • Case

      Customer Profitability and Customer Relationship Management at RBC Financial Group

      By: V.G. Narayanan and Lisa Brem
      The Royal Bank of Canada uses customer relationship management and customer profitability tools to gain a competitive advantage in Canada's increasingly crowded financial services market. The case presents two pricing and customer management issues: one from the point... View Details
      Keywords: Competitive Advantage; Price; Customer Relationship Management; Marketing; Customer Value and Value Chain; Financial Services Industry; Financial Services Industry; Canada
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      Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Case 102-043, February 2002. (Revised March 2002.)
      • January 2002
      • Case

      Intrinsix: Managing Growth at an Electronic Design Service Company

      By: H. Kent Bowen and Courtney Purrington
      Intrinsix is a 15-year-old semiconductor design services company that wants to continue its growth and market reach and appears to be ready for an initial public offering (IPO). This case leads up to this strategic decision point by tracing the growth of Intrinsix from... View Details
      Keywords: Decisions; Initial Public Offering; Growth Management; Management Analysis, Tools, and Techniques; Management Style; Marketing Strategy; Problems and Challenges; Competitive Strategy; Electronics Industry
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      Bowen, H. Kent, and Courtney Purrington. "Intrinsix: Managing Growth at an Electronic Design Service Company." Harvard Business School Case 602-067, January 2002.
      • January 2002 (Revised April 2004)
      • Case

      Chapter Enrichment Program Teams at the American Red Cross (A)

      By: Jeffrey T. Polzer and Anita Williams Woolley
      The American Red Cross has a system for structuring, staffing, and leading teams to review its local chapters. Mirroring professional services firms that use teams to serve clients, this system provides detailed guidelines to increase individual team member's... View Details
      Keywords: Planning; Groups and Teams; Management Teams; Leadership; Organizational Structure
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      Polzer, Jeffrey T., and Anita Williams Woolley. "Chapter Enrichment Program Teams at the American Red Cross (A)." Harvard Business School Case 402-042, January 2002. (Revised April 2004.)
      • December 2001 (Revised April 2002)
      • Case

      Synthes

      By: John T. Gourville
      Synthes is the recognized leader in the U.S. orthopedic implant market, with a 50% market share in the metallic plates, rods, and screws used to fix severe bone fractures. Synthes' marketplace strength lies in the strength of its sales force and in the quality and... View Details
      Keywords: Innovation and Invention; Risk Management; Marketing Strategy; Product Launch; Market Entry and Exit; Product Development; Problems and Challenges; Competition; Manufacturing Industry; United States
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      Gourville, John T. "Synthes." Harvard Business School Case 502-008, December 2001. (Revised April 2002.)
      • November 2001 (Revised October 2017)
      • Supplement

      Store24 (B): Service Quality and Employee Skills

      By: Frances X. Frei and Dennis Campbell
      Supplements the (A) case. View Details
      Keywords: Customer Satisfaction; Employees; Service Delivery; Retail Industry
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      Frei, Frances X., and Dennis Campbell. "Store24 (B): Service Quality and Employee Skills." Harvard Business School Supplement 602-097, November 2001. (Revised October 2017.)
      • November 2001 (Revised April 2003)
      • Case

      Camp Dresser & McKee: Getting Incentives Right

      By: Ashish Nanda
      "If you try to use money to motivate behavior, you are in a powerful and dangerous place, especially with engineers and scientists," remarked Tom Furman, CEO of Camp Dresser & McKee, Inc. (CDM), a consulting environmental engineering firm. Historically, CDM had... View Details
      Keywords: Motivation and Incentives; Compensation and Benefits; Service Industry
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      Nanda, Ashish, and M. Julia Prats. "Camp Dresser & McKee: Getting Incentives Right." Harvard Business School Case 902-122, November 2001. (Revised April 2003.)
      • October 2001 (Revised February 2002)
      • Case

      Nasdaq Japan: E-Merging Markets

      By: Lynda M. Applegate and Kristin M. Kohler
      Describes the design and launch of Nasdaq Japan. Addresses issues concerning the design of electronic markets, the impact of information technology on market structures and relationships, the launch of new ventures by established firms, and the cultural issues that... View Details
      Keywords: Entrepreneurship; Financial Markets; Technological Innovation; Management; Industry Structures; Competitive Strategy; Information Technology; Internet and the Web; Financial Services Industry; Financial Services Industry; Japan
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      Applegate, Lynda M., and Kristin M. Kohler. "Nasdaq Japan: E-Merging Markets." Harvard Business School Case 802-056, October 2001. (Revised February 2002.)
      • September 2001 (Revised October 2002)
      • Case

      Virgin Group, The: Filling in the Value Gap

      By: Frances X. Frei, Hanna Rodriguez-Farrar and Corey B. Hajim
      Chronicles the successes and failures of the Virgin Group. By examining these examples, students discover attributes of Virgin's overall service concept, which, at its core, competes on quality rather than on price. Students are challenged to consider how Virgin might... View Details
      Keywords: Quality; Competition; Price; Business Conglomerates; Service Operations; Service Delivery; Market Entry and Exit
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      Frei, Frances X., Hanna Rodriguez-Farrar, and Corey B. Hajim. "Virgin Group, The: Filling in the Value Gap." Harvard Business School Case 602-057, September 2001. (Revised October 2002.)
      • July 2001 (Revised December 2001)
      • Case

      American Express Interactive

      By: Lynda M. Applegate
      Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details
      Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Financial Services Industry; Financial Services Industry
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      Applegate, Lynda M. "American Express Interactive." Harvard Business School Case 802-022, July 2001. (Revised December 2001.)
      • May 2001
      • Supplement

      Asian Strategies: Ian Buchanan

      By: Tarun Khanna
      Ian Buchanan, senior VP of Booz-Allen & Hamilton, comments on Sime Darby and the Asian financial crisis. He also discusses the value propositions of different types of business groups in Malaysia. View Details
      Keywords: Financial Crisis; Growth and Development Strategy; Industry Structures; Strategy; Competition; Competitive Strategy; Service Industry; Service Industry; Asia; Malaysia
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      Khanna, Tarun. "Asian Strategies: Ian Buchanan." Harvard Business School Video Supplement 701-805, May 2001.
      • April 2001
      • Teaching Note

      Microsoft Carpoint

      By: Jeffrey F. Rayport, Steven Silverman and William A. Sahlman
      Teaching Note for (9-898-280). For book only - not listed on case. View Details
      Keywords: Competitive Strategy; Internet and the Web; Service Delivery; Partners and Partnerships; Change; Customers; Web Services Industry
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      Rayport, Jeffrey F., Steven Silverman, and William A. Sahlman. "Microsoft Carpoint." Harvard Business School Teaching Note 901-028, April 2001.
      • April 2001
      • Teaching Note

      MindSpring TN

      By: Jeffrey F. Rayport, Steven Silverman and William A. Sahlman
      Teaching Note for (9-899-178). For book only - not listed on case. View Details
      Keywords: Customer Satisfaction; Growth and Development Strategy; Mergers and Acquisitions; Organizational Culture; Competitive Strategy; Web Services Industry
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      Rayport, Jeffrey F., Steven Silverman, and William A. Sahlman. "MindSpring TN." Harvard Business School Teaching Note 901-039, April 2001.
      • March 2001 (Revised September 2005)
      • Case

      Ritz-Carlton Hotel Company, The

      By: Sandra J. Sucher and Stacy McManus
      In just seven days, the Ritz-Carlton transforms newly hired employees into "Ladies and Gentlemen Serving Ladies and Gentlemen." The case details a new hotel launch, focusing on the unique blend of leadership, quality processes, and values of self-respect and dignity,... View Details
      Keywords: Customer Satisfaction; Innovation and Invention; Leadership; Brands and Branding; Product Launch; Service Operations; Performance Improvement; Problems and Challenges; Quality; Status and Position; Culture; Value Creation; Service Industry; Service Industry
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      Sucher, Sandra J., and Stacy McManus. "Ritz-Carlton Hotel Company, The." Harvard Business School Case 601-163, March 2001. (Revised September 2005.)
      • March 2001 (Revised February 2009)
      • Case

      HDFC (A)

      By: Lynn S. Paine, Carin-Isabel Knoop and Suma Raju
      The top management team at India's leading home finance company must decide how to deal with the emergence of intense competition at the end of the 1990s. Having founded the industry and dominated it for nearly 20 years, the well-respected company faces a bevy of new... View Details
      Keywords: Values and Beliefs; Management Style; Management Teams; Competition; Financial Services Industry; India
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      Paine, Lynn S., Carin-Isabel Knoop, and Suma Raju. "HDFC (A)." Harvard Business School Case 301-093, March 2001. (Revised February 2009.)
      • February 2001 (Revised March 2003)
      • Case

      ICICI (A)

      By: Bharat N. Anand, Nitin Nohria and John Pegg
      ICICI was the first Indian company to be listed on the New York Stock Exchange. This case is set in 1998, when the company had to decide whether to enter the retail credit segment of the Indian financial market. Although the retail credit sector presents attractive... View Details
      Keywords: Growth and Development Strategy; Diversification; Expansion; Strategic Planning; Competition; Competitive Strategy; Growth Management; Markets; Financial Services Industry; Financial Services Industry; India
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      Anand, Bharat N., Nitin Nohria, and John Pegg. "ICICI (A)." Harvard Business School Case 701-064, February 2001. (Revised March 2003.)
      • February 2001 (Revised September 2005)
      • Case

      Howard Schultz and Starbucks Coffee Company

      By: Nancy F. Koehn
      Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details
      Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry
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      Koehn, Nancy F. "Howard Schultz and Starbucks Coffee Company." Harvard Business School Case 801-361, February 2001. (Revised September 2005.)
      • February 2001 (Revised February 2002)
      • Case

      Estee Lauder and the Market for Prestige Cosmetics

      By: Nancy F. Koehn
      Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular... View Details
      Keywords: Fluctuation; Organizational Change and Adaptation; Market Entry and Exit; Entrepreneurship; Luxury; Business Strategy; Society; Beauty and Cosmetics Industry; United States
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      Koehn, Nancy F. "Estee Lauder and the Market for Prestige Cosmetics." Harvard Business School Case 801-362, February 2001. (Revised February 2002.)
      • January 2001
      • Case

      Achieving Customer Satisfaction at Pizza Hut (B)

      By: V.G. Narayanan and Lisa Brem
      Supplements the (A) case. View Details
      Keywords: Food; Customer Satisfaction; Quality; Marketing; Service Industry; Service Industry
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      Narayanan, V.G., and Lisa Brem. "Achieving Customer Satisfaction at Pizza Hut (B)." Harvard Business School Case 101-042, January 2001.
      • December 2000 (Revised February 2007)
      • Case

      Achieving Customer Satisfaction at Pizza Hut (A)

      By: V.G. Narayanan and Preeti Choudhary
      Describes how Pizza Hut measures and monitors customer satisfaction, customer complaints, and the quality of its retail locations. View Details
      Keywords: Customer Satisfaction; Management Analysis, Tools, and Techniques; Management Systems; Risk Management; Franchise Ownership; Performance Evaluation; Problems and Challenges; Quality; Service Industry; Service Industry
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      Narayanan, V.G., and Preeti Choudhary. "Achieving Customer Satisfaction at Pizza Hut (A)." Harvard Business School Case 101-006, December 2000. (Revised February 2007.)
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