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  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

The carbon market has emerged in response to concerns about global climate change. This note characterizes the market in 2008, describing each segment and how it operates. Purchase this note: http://harvardbusinessonline.hbsp.harvard.edu/... View Details
Keywords: Martha Lagace
  • 11 Dec 2018
  • First Look

New Research and Ideas, December 11, 2018

2018 Oxford University Press Food Citizenship: Food System Advocates in an Era of Distrust By: Goldberg, Ray A. Abstract—The global food system is the largest segment of the world's economy. As agribusiness-studies pioneer Ray Goldberg... View Details
Keywords: Dina Gerdeman
  • January 2019 (Revised December 2019)
  • Case

CrossBoundary Energy

By: John Macomber
Almost 500 million people are without electricity in sub-Saharan Africa. Governments and public utilities are challenged to bring generation and distribution to most of them. Considerable promise exists in “off-grid” or “mini-grid” technologies, notably using renewable... View Details
Keywords: Energy Investing; Economic Development; Renewable Energy; Business Growth and Maturation; Developing Countries and Economies; Project Finance; Emerging Markets; Industry Structures; Infrastructure; Segmentation; Private Equity; Decision Choices and Conditions; Energy Industry; Utilities Industry; Africa; Tanzania; Ghana
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  • 07 Jun 2016
  • Op-Ed

Can Brand Trump Win a Presidency?

can it influence voters? Source: Jaconelli The skills needed to win a party nomination are more akin to those of the commercial marketer. A distinctive appeal to a niche segment of the population is sufficient. Trump has become the... View Details
Keywords: by John A. Quelch; Advertising; Media & Broadcasting
  • 05 Mar 2014
  • What Do You Think?

When Will the Next Dot.com Bubble Burst?

monetize concepts, many of them apps for Android and IOS, driving doubtful revenue models in packed market segments with little differentiating code." Nol Perreira asked, "What will prick the bubble? The timing of that is, one... View Details
Keywords: by James Heskett; Publishing; Retail
  • 23 Mar 2020
  • Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

to answer: Would negative publicity from the accident affect future innovation in that segment of the medical device industry? Would people’s perception of safety issues reduce demand for products using radiation? Do accidents chill... View Details
Keywords: by Michael Blanding; Health; Medical Devices & Supplies
  • 06 Dec 2011
  • First Look

First Look: Dec. 6

http://hbr.org/product/flying-without-a-net-turn-fear-of-change-into-fuel/an/10297-HBK-ENG The Real Consequences of Market Segmentation Authors:Sergey Chernenko and Adi Sunderam Publication:Review of Financial Studies (forthcoming)... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

large economies for the 2001 to 2005 period. We investigate reasons why Chinese firms are more diversified than companies elsewhere. Design/methodology/approach—We collect data on the number of business segments in which publicly traded... View Details
Keywords: Martha Lagace
  • 27 Dec 2015
  • Research & Ideas

The Most Popular Stories and Research Papers of 2015

professors weigh in with their views on leadership in action. Clay Christensen’s Milkshake Marketing (20,015) About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation... View Details
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

a specialist CEO negatively affects segment investment efficiency. The results suggest that new specialist CEOs use the capital budget as a bridge-building tool to elicit cooperation from powerful divisional managers in previously... View Details
Keywords: Martha Lagace
  • 06 Jul 2010
  • Research & Ideas

Renewable Energy: Winds at Our Back?

past six years have grown from 0.75 megawatts to 7.0 megawatts; solar costs have fallen from $0.35 per kilowatt hour to perhaps $0.18, just in the past two years. But I worry that America will not retain a leadership position in this View Details
Keywords: by Sarah Jane Gilbert; Energy; Utilities
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

empirical analysis shows that on average, NPEs appear to behave as opportunistic “patent trolls." NPEs sue cash-rich firms—and target cash in business segments unrelated to alleged infringement at essentially the same frequency as... View Details
Keywords: Carmen Nobel
  • 30 May 2007
  • Research & Ideas

Health Care Under a Research Microscope

particular segment of the population." HBS is also training current and future health care leaders. The School's executive education program offers custom programs to boost the management skills of Boston-area hospital executives.... View Details
Keywords: by Sean Silverthorne; Health; Biotechnology
  • 13 Jun 2014
  • Op-Ed

World Cup Soccer: 770 Billion Minutes of Attention

heavily through TV and other media in the months leading up to the World Cup. A portion of the population has seen the value of protesting in front of a TV camera in an effort to get the attention of other segments of the population or... View Details
Keywords: by Thales Teixeira; Sports
  • 22 Apr 2002
  • Research & Ideas

Profits and Prophets: The Role of Values in Investment

economic, amoral basis. Domini said that of the $7 trillion or so now invested in mutual funds, some $200 billion are in socially responsible funds. But she also said this segment is among the fastest growing in the mutual fund sector,... View Details
Keywords: by Sean Silverthorne
  • 18 Feb 2013
  • Research & Ideas

Breaking Through a Growth Stall

between what your article terms as partitioning and segmenting a market? A: Every company, large or small, does things that make it easier for some customers to do business with it and harder for others. Without clarity about core... View Details
Keywords: by Sean Silverthorne
  • 18 Jul 2005
  • Research & Ideas

Identify Emerging Market Opportunities

example, because the data sources and credit histories that firms draw on in the West don't exist in emerging markets. Market research and advertising are in their infancy in developing countries, and it's difficult to find the deep databases on consumption patterns... View Details
Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha
  • 26 Jun 2000
  • Research & Ideas

Presentation Round-Up

noted that telecommunications has traditionally been a very segmented market, but from a macro standpoint it is consolidating as well. The prospective merger between Internet portal Lycos and Spanish Internet service provider Terra... View Details
Keywords: by Martha Lagace & Kenneth Liss; Technology; Communications; Telecommunications
  • 10 Jan 2012
  • First Look

First Look: January 10

inspired by the mission of the A.R.T.-to expand the boundaries of theater-hastened a shift in the A.R.T. business model. Her new plans included operating two unique segmented venues, creating and presenting varied content that aimed to be... View Details
Keywords: Sean Silverthorne
  • 14 Jul 2015
  • First Look

First Look: July 14, 2015

https://cb.hbsp.harvard.edu/cbmp/product/PEL073-PDF-ENG Harvard Business School Case 515-102 AIP Healthcare Japan: Investing in Japan's Retirement Home Market The CEO of a health-care based REIT is considering alternative nursing home investment strategies. Students... View Details
Keywords: Sean Silverthorne

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