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Show Results For

  • All HBS Web  (920)
    • News  (136)
    • Research  (677)
    • Events  (5)
    • Multimedia  (8)
  • Faculty Publications  (458)
← Page 27 of 920 Results →
  • August 2003 (Revised July 2004)
  • Case

Marketing at The Vanguard Group

By: John A. Quelch and Carin-Isabel Knoop
Senior executives at Vanguard are evaluating their marketing strategy. In particular, they are looking at their approach to market segmentation, the organization of the marketing function, and the weight placed on marketing metrics in the corporate dashboard in light... View Details
Keywords: Marketing Strategy; Segmentation
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Quelch, John A., and Carin-Isabel Knoop. "Marketing at The Vanguard Group." Harvard Business School Case 504-001, August 2003. (Revised July 2004.)

    Arthur J. Decio

    Decio transformed his family’s company from a small coach firm in a garage in Indiana into one of the three largest builders of manufactured homes in the United States. Under his leadership, Skyline grew to 25 companies with 3,500 employees in 12 states. In the... View Details
    Keywords: Construction & Real Estate
    • August 2018
    • Teaching Note

    Magpie: Developing and Using Buyer Personas

    By: Frank V. Cespedes
    Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
    Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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    Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Teaching Note 819-027, August 2018.
    • 01 Apr 2000
    • News

    Tune In for a Management Tune-Up

    "If you've ever sat staring at a blank computer screen while the clock ticks away on your report deadline, you know what writer's block can feel like." So begins a typical daily segment of "Ideas @ Work," an innovative audio feature that... View Details
    • 25 Jul 2005
    • Research & Ideas

    An Organization Your Customers Understand

    If customers were unhappy, they reasoned, the product should be changed. Militant demands displaced an environment of mutual respect and shared learning. Needless to say, the practice of telling students they were customers was quickly stopped. Managers must still... View Details
    Keywords: by Robert Simons
    • 04 Sep 2019
    • News

    Impact: Where Science and Business Intersect

    The creation, commercialization, and scaling of science-based enterprises will be a crucial segment of the global economy in the decades to come. Harvard Business School—through its educational programs, the research of its faculty... View Details
    • November 1990 (Revised November 1991)
    • Case

    Time Inc. and New Magazine Development

    By: David J. Collis and Nancy Donohue
    Looks at the magazine development at Time Inc. in light of the growing dominance of the video group and the modern management of the 1980s. Highlights the firm's magazine development during 1989. View Details
    Keywords: Growth and Development; Management; Product; Segmentation; Publishing Industry
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    Collis, David J., and Nancy Donohue. "Time Inc. and New Magazine Development." Harvard Business School Case 391-110, November 1990. (Revised November 1991.)
    • Fast Answer

    Market Maps

    style="font-family:Arial,Helvetica,sans-serif;">Pitchbook Pitchbook Market Maps: Find Market Maps in the left-hand navigation Menu Click on Market Maps Search by keyword or browse by clicking View All Market Maps Click on a Market Map to drill down to View Details
    • 24 Jul 2014
    • Blog Post

    Create a Content Marketing Strategy for your Talent Acquisitions Team

    marketing strategy that will attract and engage talent that is right for your firm. Segment your target audience.Get to know your target candidates. Who are they and what do they look for in an organization? Is culture a priority for them... View Details
    • 08 May 2015
    • News

    Prestige brands can expand their reach—and make their core customers proud

    Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased popularity can dilute the exclusivity of the brand in the... View Details
    • 01 Oct 1997
    • News

    Terence P. Stewart

    these are grievances that demand redress," he emphasizes, "not deferential surrender to 'market forces.'" Seated at a conference table in his downtown office, the tall, soft-spoken Stewart explains, "Some people believe that if a segment... View Details
    Keywords: Garry Emmons
    • 2019
    • Working Paper

    Industrial Change, the Boundary of the Firm, and Racial Employment Segregation

    By: John-Paul Ferguson and Rembrand Koning
    Racial employment segregation between large workplaces in America has grown over the last generation. We know little about how changes in patterns of employment by economic sector have contributed to this growth, though. While there are many stylized narratives about... View Details
    Keywords: Workplace Segregation; Firm Boundaries; Organizations; Employees; Segmentation; Race; Change; United States
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    Ferguson, John-Paul, and Rembrand Koning. "Industrial Change, the Boundary of the Firm, and Racial Employment Segregation." Harvard Business School Working Paper, No. 20-069, December 2019.
    • Fast Answer

    Generational demographics

    target="new">Check Harvard availability A series of books about American generations from New Strategist are available in Harvard Libraries   Generational Market Segmentation A Library of Congress research guide.  ... View Details
    • October 2013 (Revised August 2015)
    • Supplement

    Outotec (B): Action Plan

    By: Robert J. Dolan and Doug J. Chung
    Outotec was a market leader in providing mining solutions to large mining companies. The company’s specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or... View Details
    Keywords: Value-based Pricing; Bargaining Power Of Buyers; Marketing; Segmentation; Price; Policy; Sales; Management; Value Creation; Mining Industry
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    Dolan, Robert J., and Doug J. Chung. "Outotec (B): Action Plan." Harvard Business School Supplement 514-065, October 2013. (Revised August 2015.)
    • October 2013 (Revised August 2015)
    • Case

    Outotec (A): Project Capture

    By: Robert J. Dolan and Doug J. Chung
    Outotec was a market leader in providing mining solutions to large mining companies. The company’s specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or... View Details
    Keywords: Value-based Pricing; Bargaining Power Of Buyers; Marketing; Segmentation; Price; Policy; Sales; Management; Value Creation; Mining Industry
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    Dolan, Robert J., and Doug J. Chung. "Outotec (A): Project Capture." Harvard Business School Case 514-064, October 2013. (Revised August 2015.)
    • April 1990
    • Supplement

    Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses

    By: Stephen A. Greyser and Norman Klein
    Describes the reactions of public interest groups, members of the House of Representatives, and others. Further documents reactions to the choice of Philip Morris (PM) as a sponsor. Invites students to weigh the corporate pluses and minuses for PM, given these... View Details
    Keywords: Marketing Channels; Behavior; Public Opinion; Segmentation
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    Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses. Harvard Business School Supplement 590-109, April 1990.
    • 19 Mar 2008
    • Research & Ideas

    Finding Success in the Middle of the Market

    It's not that Toyota only sells in the middle market. Far from it. They sell to all segments (except the luxury segment which they address with Lexus). But midfield is where the bell-curve distribution of... View Details
    Keywords: by John Quelch; Auto; Retail
    • October 2008
    • Class Lecture

    Marketing as Competitive Advantage: Fundamentals

    By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska
    Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details
    Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation
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    Narayandas, Das, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu, and Marta Wosinska. "Marketing as Competitive Advantage: Fundamentals." Harvard Business School Class Lecture 509-719, October 2008.
    • 14 Jul 2003
    • Research & Ideas

    Keeping Your Balance With Customers

    accomplished. It is not possible to be all things to all people, so market segmentation is the way to avoid this temptation.—Robert S. Kaplan and David P. Norton The Customer Management theme is made up of four processes—customer... View Details
    Keywords: by Robert S. Kaplan & David P. Norton
    • 16 Aug 2010
    • Lessons from the Classroom

    HBS Introduces Marketing Analysis Tools for Managers

    Lifetime Value Analysis" toolkit complements the "HubSpot: Inbound Marketing and Web 2.0" case, which introduces the concept of calculating the value that a customer segment delivers to the firm. Professors have also used... View Details
    Keywords: by Sarah Jane Gilbert
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