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- All HBS Web
(906)
- News (134)
- Research (668)
- Events (5)
- Multimedia (8)
- Faculty Publications (444)
- Web
Global Trade, Capital and National Institutions - Course Catalog
foster growing concern against globalization in certain segments of the population in various countries. After decades of increasing global economic integration, the world faces the risk of fragmentation. The reevaluation of global value... View Details
- 2019
- Working Paper
Industrial Change, the Boundary of the Firm, and Racial Employment Segregation
By: John-Paul Ferguson and Rembrand Koning
Racial employment segregation between large workplaces in America has grown over the last generation. We know little about how changes in patterns of employment by economic sector have contributed to this growth, though. While there are many stylized narratives about... View Details
Keywords: Workplace Segregation; Firm Boundaries; Organizations; Employees; Segmentation; Race; Change; United States
Ferguson, John-Paul, and Rembrand Koning. "Industrial Change, the Boundary of the Firm, and Racial Employment Segregation." Harvard Business School Working Paper, No. 20-069, December 2019.
- Web
Transitions - Christensen Center for Teaching & Learning
& Feedback Sample Class Transitions provide the connective tissue that links individual discussion segments ("pastures") together to create a coherent whole. They are typically used by the instructor to provide intermediate closure and... View Details
Arthur J. Decio
Decio transformed his family’s company from a small coach firm in a garage in Indiana into one of the three largest builders of manufactured homes in the United States. Under his leadership, Skyline grew to 25 companies with 3,500 employees in 12 states. In the... View Details
Keywords: Construction & Real Estate
- 1996
- Article
A Segment-Level Model of Category Volume and Brand Choice
By: William R. Dillon and Sunil Gupta
Dillon, William R., and Sunil Gupta. "A Segment-Level Model of Category Volume and Brand Choice." Marketing Science 15, no. 1 (1996): 38–59.
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
accomplished. It is not possible to be all things to all people, so market segmentation is the way to avoid this temptation.—Robert S. Kaplan and David P. Norton The Customer Management theme is made up of four processes—customer... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 01 Jun 2016
- News
Faculty Q&A: That’s Classic
“For the Romans, being an emperor is all about contradictions, because they’ve got to be wildly ambitious, almost a lunatic, but they also have to...consult their peers and carefully use every segment of Roman society.” What can MBAs... View Details
Keywords: Julia Hanna
- 15 Aug 2017
- News
The Category Kingmaker
Photo via Profile Magazine Photo via Profile Magazine It seems that Keith Krach (MBA 1981) has never met a tech segment he didn’t like—or disrupt. Over a 35-year career, Krach has built four game-changing companies, in the fields of... View Details
- 20 Aug 2018
- Blog Post
Summer Snapshot: Interning for the City of Philadelphia
the U.S. have enjoyed recent economic gains, but all too often those gains are concentrated in particular segments of society based on race, zip code, and income level. So far, my work has involved interviewing government, non-profit,... View Details
Keywords: Nonprofit / Government
- Web
Early-Stage Feedback | New Venture Competition
document or powerpoint format: (Recommended: 3–6 written pages) What will your venture do or make? What pain points will your venture address? What is your value proposition? Describe your target segment and the size of your addressable... View Details
- April 1990
- Supplement
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses
By: Stephen A. Greyser and Norman Klein
Describes the reactions of public interest groups, members of the House of Representatives, and others. Further documents reactions to the choice of Philip Morris (PM) as a sponsor. Invites students to weigh the corporate pluses and minuses for PM, given these... View Details
Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses. Harvard Business School Supplement 590-109, April 1990.
- January 2017 (Revised November 2018)
- Case
Navistar International: Competing Against PACCAR
By: Benjamin Esty, Eric Van den Steen and Jeffrey Boyar
In 2013, Navistar was in the midst of a deep crisis, having lost a third of its market share over the previous three years. Bill Kozek, the new president of Navistar North America Truck and Sales division needs to develop his division’s strategy as part of the... View Details
Keywords: Business Strategy; Alignment; Competitive Advantage; Segmentation; Transportation Industry; Motorcycle Industry
Esty, Benjamin, Eric Van den Steen, and Jeffrey Boyar. "Navistar International: Competing Against PACCAR." Harvard Business School Case 717-452, January 2017. (Revised November 2018.)
- August 2018
- Teaching Note
Magpie: Developing and Using Buyer Personas
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
- 25 Jul 2005
- Research & Ideas
An Organization Your Customers Understand
If customers were unhappy, they reasoned, the product should be changed. Militant demands displaced an environment of mutual respect and shared learning. Needless to say, the practice of telling students they were customers was quickly stopped. Managers must still... View Details
Keywords: by Robert Simons
- 16 Aug 2013
- News
Women's Business Leader
growing segment of new businesses in our economy and the trend is growing. Under Carla's leadership, the NWBC will be an effective advocate for women-owned small businesses, ensuring they have access and opportunity and make a strong... View Details
- 18 Apr 2019
- Research & Ideas
Open Innovation Contestants Build AI-Based Cancer Tool
Radiation therapy can be lifesaving for lung cancer patients. The first step, though, is having a trained, skilled oncologist who knows how to best segment or mark off the tumor for radiation. This expertise is vital for targeting the... View Details
- 04 Mar 2002
- Research & Ideas
Don’t Lose Money With Customers
at the market level, then translate these into strategies at the market segment level. A paper mill's marketing strategy, for instance, might call for selling newsprint to the publishing industry segment and... View Details
Keywords: by Peter K. Jacobs
- 04 Sep 2019
- News
Impact: Where Science and Business Intersect
The creation, commercialization, and scaling of science-based enterprises will be a crucial segment of the global economy in the decades to come. Harvard Business School—through its educational programs, the research of its faculty... View Details
- 01 Dec 2012
- News
Alumni Book Briefs
marketplace. Using BCG's proprietary market segmentation of the two nations, the authors dissect the markets based on wealth, education, attitude, geography, age, and gender and tell how to reach these important emerging consumers through... View Details
- May 2008
- Exercise
Stakeholder Analysis Tool
This exercise enables users to: identify stakeholders and analyze their interests and expectations; categorize interests and expectations based on importance; and develop an action plan. View Details
Applegate, Lynda M. "Stakeholder Analysis Tool." Harvard Business School Exercise 808-161, May 2008.