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(601)
- News (32)
- Research (564)
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- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
(Editor’s note: Fix This! is a series of occasional stories about industries that provide bad consumer experiences and how they can be fixed.) Consumers routinely list buying a car as the worst shopping experience imaginable. So it may be comforting to learn that even... View Details
- 11 Jul 2019
- Sharpening Your Skills
Deconstructing 'Customer Experience'
Legendary Harvard Business School marketing professor Theodore Levitt warned his students and industry executives against “marketing myopia”—that is, adopting an insular marketing approach where the business puts its own needs ahead of the customers’. Over the last... View Details
- 29 Oct 2006
- Research & Ideas
The History and Influence of Andy Grove
book and Grove in this interview. Next week, HBS Working Knowledge will offer a video podcast with Tedlow, as well as a book excerpt. Sean Silverthorne: Why is your book subtitled "The Life and Times of an American"? Richard S.... View Details
- 30 Nov 2022
- Research & Ideas
Recruiters: Highlight Your Company’s Diversity, Not Just Perks and Pay
Employers are dangling all sorts of sparkling lures to capture hot job candidates in the battle for top talent: Generous compensation. Stock options. Lofty titles. But Harvard Business School research suggests that many companies fail to promote a key draw for many... View Details
Keywords: by Sean Silverthorne
- 04 Feb 2008
- Research & Ideas
Podcast: The Potential Partnership of India and China
Podcast with: Tarun Khanna Interviewer: Sean Silverthorne Running Time: 14 min., 33 sec. The world has an estimated population of 6.6 billion people. One-third of that total resides in just 2 nations: China... View Details
Keywords: by Sean Silverthorne
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
technology on the newspaper business with HBS Working Knowledge editor Sean Silverthorne in this e-mail interview. An article based on Gilbert's doctoral research in this area received the Robert Litschert... View Details
- 22 Jan 2008
- Research & Ideas
New Challenges in Leading Professional Services
current state of professional service firms. Sean Silverthorne: Why is a new definition of leadership needed in professional services? What has changed? Thomas J. DeLong: Professionals in professional service firms are reporting greater... View Details
- 16 Oct 2006
- Research & Ideas
Report from China: The New Entrepreneurs
course-development activities at HBS. Report: Sean Silverthorne: What were some of the group's conclusions about entrepreneurship in China, at least in the areas you saw? Dan Isenberg: Yes, it is important to take into account the fact... View Details
Keywords: by Sean Silverthorne
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
we wanted to give consumers and citizens a deeper understanding of the marketing system, what it means for democratic society, and their power to influence it." Sean Silverthorne: In general, how does good marketing reinforce... View Details
Keywords: by Sean Silverthorne
- 07 Aug 2017
- Research & Ideas
'Be Yourself (Within Reason)' and Other Job Search Survival Tips
Practitioner’s Guide is targeted at young accounting PhD job seekers looking for teaching and research positions, we thought it contained interesting advice that could help out many job-seekers. We asked Rouen about his job tips in this email Q&A. View Details
- 19 Mar 2007
- Research & Ideas
Handicapping the Best Countries for Business
Africa, Saudi Arabia, Russia, Europe (especially Italy), and the United States. He also helps readers plot their own trajectories and see where countries may be headed in the near future. We asked Vietor to discuss his research and its implications for global business... View Details
Keywords: by Sean Silverthorne
- 27 Jan 2003
- Research & Ideas
New Cluster Mapping Project Helps Companies Locate Facilities
with HBS Working Knowledge editor, Sean Silverthorne, Porter discusses the importance of cluster research and the value of the CMP. Silverthorne: How can data from the Cluster Mapping Project help corporations make better location... View Details
Keywords: by Sean Silverthorne
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
customers to target, which new customers to acquire, and how to balance resources between promotions and advertising, allocate promotional dollars, and determine the effectiveness of word-of-mouth communications. We asked the researchers to offer more details on their... View Details
Keywords: by Sean Silverthorne
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
of our interview with authors Rajiv Lal and José B. Alvarez, they discuss what the future of storefront retailing looks like and how its transformation will also change the economy and society. Sean Silverthorne: What is happening to the... View Details
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
expand on how firms can break free from the grip of what he refers to as the Devil's Triangle. Sean Silverthorne: Describe the Devil's Triangle and how it can hinder a firm's ability to grow. Frank Cespedes: We use this as a metaphor for... View Details
Keywords: by Sean Silverthorne
- 07 Apr 2008
- Research & Ideas
The Debate over Taxing Foreign Profits
so different from those found in other countries. Sean Silverthorne: Why has this issue on taxing foreign profit become so central? Mihir Desai: I think there are several reasons for these developments. First, the integrated, global... View Details
Keywords: by Sean Silverthorne
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne: Among the retailers you have... View Details
- 01 Mar 2004
- Lessons from the Classroom
Mission to Mars: It Really Is Rocket Science
more effectively design and measure complex projects and organizations. Sean Silverthorne: What drew you to the NASA/JPL Mars program as potential case material? Alan MacCormack: First, it was an ideal context in which to explore one of... View Details
Keywords: by Sean Silverthorne
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
on campus. Sean Silverthorne: Let's start with Jobs and his track record at his second tenure at Apple. From what you have seen, what has he tried to do, what's he been successful at, and what has he not been successful at? David Yoffie:... View Details
Keywords: by Sean Silverthorne