Publications
Publications
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- Faculty Publications (798)
- 23 Sep 2008
- Other Presentation
Strategy for Social Enterprises
Strategy presentation at the Harvard Business School Club of Greater New York. Topics include: strategy for museums and social enterprises. View Details
- September 2008 (Revised October 2008)
- Case
Marc Abrahams: Annals of an Improbable Entrepreneur
By: Boris Groysberg and Michael Slind
Marc Abrahams was a media entrepreneur who specialized in science humor. In 2008, he sought to boost the scale and monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile... View Details
- Article
Can the Virtuous Mouse and the Wealthy Elephant Live Happily Ever After?
What happens when small iconic socially oriented businesses are acquired by large corporations? Such mergers create significant opportunities for creating both business value and substantially expanded social value, but they also pose unusually difficult challenges... View Details
- 2008
- Working Paper
Can the Virtuous Mouse and the Wealthy Elephant Live Happily Ever After?
By: James E. Austin and Herman B. Leonard
What happens when small iconic socially-oriented businesses are acquired by large corporations? Such mergers create significant opportunities for creating both business value and substantially expanded social value, but also pose unusually difficult challenges because... View Details
- August 2008 (Revised December 2009)
- Case
Absolute Return for Kids
By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter
Absolute Return for Kids [ARK] is a charity with strong financial support-what are the constraints on its growth and impact? ARK seeks to transform the lives of children who are victims of abuse, disability, illness, and poverty. As one of the 50 largest fundraising... View Details
- August 2008 (Revised June 2013)
- Background Note
Note on the Nonprofit Coherence Framework
By: Allen S. Grossman and Stacey Childress
This note presents the Nonprofit Coherence Framework. It helps nonprofit leaders identify the key elements that support an organizational strategy focused on attaining high performance, bring those elements into a coherent relationship with the strategy and each other,... View Details
- August 2008 (Revised July 2009)
- Case
Repositioning CARE USA
By: V. Kasturi Rangan and Katharine Lee
CARE USA, a large ($600 million) international nonprofit/NGO, had recently revamped its external branding and positioning in support of its international development work. The case lays out the challenges facing its new CEO, Helene Gayle, as she manages through the... View Details
- July 2008 (Revised February 2009)
- Case
(PRODUCT) RED (A)
By: Youngme E. Moon, Michael I. Norton and David Chen
Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,... View Details
- July 2008 (Revised February 2009)
- Supplement
(PRODUCT) RED (B)
By: Youngme E. Moon, Michael I. Norton and David Chen
Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives. View Details
- June 2008
- Supplement
Marie Trellu-Kane at Unis-Cite
By: Michel Anteby and Julie Battilana
Video supplement to Marie Trellu-Kane at Unis-Cite (A). View Details
- June 2008
- Teaching Note
Amanco: Developing the Sustainability Scorecard (TN)
By: Robert S. Kaplan
Teaching Note for [inse107038]. View Details
- June 2008 (Revised February 2011)
- Case
Year Up: A Social Entrepreneur Builds High Performance
By: Allen S Grossman and Naomi Greckol-Herlich
Year Up, a nonprofit job-skills training program for low-income, urban youth has run four successful programs in four cities for the past seven years. Now, after an ambitious capital campaign, the organization is poised to grow into a national program in an attempt to... View Details
- 2008
- Working Paper
The Future of Social Enterprise
By: V. Kasturi Rangan, Herman B. Leonard and Susan McDonald
The Future of Social Enterprise considers the confluence of forces that is shaping the field of social enterprise, changing the way that funders, practitioners, scholars, and organizations measure performance. We trace a growing pool of potential funding sources to... View Details
- May 2008 (Revised March 2010)
- Teaching Note
Greenpeace and WWF (TN)
By: Ramon Casadesus-Masanell and Jordan Mitchell
Teaching Note for [708418] and [708417]. View Details
- May 2008 (Revised September 2009)
- Case
IBM's Dynamic Workplace
IBM already competed for talent by being a best workplace. It was one of the first companies to provide paid vacations, health insurance, sick leave, job sharing, and domestic partner benefits. Its human resources portfolio included a full array of progressive policies... View Details
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
- 2008
- Report
Survey Questionnaire on Environmental Management Practices: Summary of Results by Industry and Practices
By: Magali Delmas and Michael W. Toffel
This document provides a summary of the results of a survey on Environmental Management Practices (EMP) conducted by the University of California at Santa Barbara during October and November 2003. The survey was sent to 3255 facilities in 8 industrial sectors: pulp,... View Details
- March 2008 (Revised December 2011)
- Case
IBM Values and Corporate Citizenship
IBM's transformation into a globally integrated enterprise (GIE) began with a conviction about what should never change. Since its founding in 1911, the company operated under a set of principles articulated by founder Thomas Watson and became known for a strong... View Details