Sales Management - Publications - Faculty & Research - Harvard Business School

Filter Results: (2,416)

Filter Results: (2,416)

Show Results For

← Page 27 of 2,416 Results →

October 2003 (Revised February 2004)
Case

Dividend Policy at Linear Technology

By: Malcolm P. Baker and Alison Berkley Wagonfeld

In 1992, Linear Technology, a designer and manufacturer of analog semiconductors, initiated a dividend. The firm increased its dividend by approximately $0.01 per share each year thereafter. In fiscal year 2002, Linear experienced its first significant drop in sales... View Details

Keywords: Financial Strategy; Investment Return; Financial Condition; Taxation; Initial Public Offering; Financial Management; Semiconductor Industry

August 2005 (Revised May 2006)
Case

Cherkizovsky Group, The (A) (Abridged)

By: Lynn S. Paine

Describes the transformation of a formerly state-owned meat processing plant in Russia into a privately owned and operated food processing conglomerate under Russia's economic reforms of the 1990s. Among the challenges the CEO, Igor Babaev, and his top management team... View Details

Keywords: History; Business Conglomerates; Privatization; Transformation; Management Teams; Sales; Brands and Branding; Business or Company Management; Marketing Strategy; Crisis Management; Food and Beverage Industry; Russia

Find at Harvard

January 1998 (Revised April 1998)
Case

Lincoln Electric: Venturing Abroad

By: Christopher A. Bartlett and Jamie O'Connell

Lincoln Electric, a 100-year-old manufacturer of welding equipment and consumables based in Cleveland, Ohio, motivates its U.S. employees through a culture of cooperation between management and labor and an unusual compensation system based on piecework and a large... View Details

Keywords: Acquisition; Restructuring; Transformation; Construction; Compensation and Benefits; Management; Market Entry and Exit; Labor and Management Relations; Competitive Advantage; Expansion; Manufacturing Industry; Ohio

19 Sep 2017
First Look

First Look at New Research and Ideas, September 19

September 2017 Management Science Channel Integration, Sales Dispersion, and Inventory Management By: Gallino, Santiago, Antonio Moreno, and Ioannis Stamatopoulos Abstract—We... View Details

Keywords: Sean Silverthorne

June 1981 (Revised May 1988)
Case

L.L. Bean, Inc.: Corporate Strategy

By: Hirotaka Takeuchi

L.L. Bean, Inc., a Maine-based manufacturer and mail-order retailer of sporting goods and apparel, has grown from $3 million in sales (1967) to over $120 million (1980). Current projections predict an annual compounded growth of 25% through 1985. Management must decide... View Details

Keywords: Globalization; Growth and Development; Growth Management; Production; Quality; Sales; Situation or Environment; Corporate Strategy; Internet and the Web; Apparel and Accessories Industry; Retail Industry

April 1994 (Revised October 2001)
Case

Mrs. Fields, Inc. (1977 - 1987)

By: Lynda M. Applegate and Keri O. Pearlson

Describes a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS... View Details

Keywords: Information Technology; Organizations; Management Systems; Business Strategy; Food and Beverage Industry

August 1989 (Revised October 1989)
Case

Avon Co.

Avon engineers developed a new type of electric adjustable speed drive. Executives began to make long-range plans for production and marketing. Members of the sales department wondered what pricing recommendations they should make to management on the basis of... View Details

Keywords: Technological Innovation; Price; Product Development; Technology Industry

April 2014 (Revised June 2015)
Case

Making stickK Stick: The Business of Behavioral Economics

By: Leslie John, Michael Norton and Michael Norris

Email mking@hbs.edu for a courtesy copy.

stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

May 2022
Supplement

Borusan CAT: Monetizing Prediction in the Age of AI (B)

By: Navid Mojir and Gamze Yucaoglu

Borusan Cat is an international distributor of Caterpillar heavy machines. In 2021, it had been three years since Ozgur Gunaydin (CEO) and Esra Durgun (Director of Strategy, Digitization, and Innovation) started working on Muneccim, the company’s predictive AI tool.... View Details

Keywords: AI and Machine Learning; Commercialization; Technology Adoption; Industrial Products Industry; Turkey; Middle East

February 2008
Case

EFI, Inc. (A)

By: David B. Godes and Lauren Barley

EFI has a unique sales compensation challenge. They cannot allocate sales credit for their core product to individual salespeople. So, they've historically paid the sales force as a team. This has worked out fine, since they've been a near-monopoly seller of a single... View Details

Keywords: Change Management; Compensation and Benefits; Performance Evaluation; Groups and Teams; Salesforce Management; Motivation and Incentives

Anthony Mayo

Tony Mayo is the Thomas S. Murphy Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the Organizational Behavior Unit of Harvard Business School (HBS). He currently teaches and serves as the course head for... View Details

Keywords: advertising; airline; education industry; nonprofit industry; publishing industry; service industry

May 2020
Teaching Note

Talismark

By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld

Teaching Note for HBS Case No. 211-097. Talismark negotiated waste hauling contracts for small and medium size companies. Its owners, Charles Muszynski and Marshall Staiman, were able to grow the business by more than 30% per year since it was founded, but believed... View Details

Keywords: Small Business; Small Business Administration; Infrastructure; Restructuring; Business Processes; Information Management; Sales; Organizational Change and Adaptation; Wastes and Waste Processing

June 1986
Case

Premier Furniture Co.

By: Thomas R. Piper

A credit analyst for a furniture manufacturer is confronted with two customers who have exceeded their credit limits. The financial performance of each has been weak, and one of the customers has a highly leveraged balance sheet. Industry conditions are weak; the... View Details

Keywords: Cost vs Benefits; Financial Statements; Credit; Sales; Manufacturing Industry

March 1990 (Revised November 1999)
Case

MCI Communications: Planning for the 1990s

By: Robert L. Simons and Hilary Weston

Concentrates on the evolution of MCI's strategy-setting process following a period of dramatic growth. Opportunistic strategies during MCI's early years have given top managers a dislike of formal strategic planning and a strongly-held belief in top down strategy... View Details

Keywords: Globalization; Growth and Development; Planning; Strategic Planning; Growth Management; Business or Company Management; Competition; Alignment; Communications Industry

August 2019
Case

Apex Ski Boots

By: Kate Barasz and John T. Gourville

Apex Ski Boots has introduced a new ski boot that, due to its radical design, is meeting resistance in the marketplace from many retailers, ski experts, and consumers. The company must decide how best to drive sales in the face of this resistance. View Details

Keywords: Go-to-market Strategy; Strategic Change; Marketing Strategy; Distribution Channels; Sales; Change Management; Sports Industry; Apparel and Accessories Industry

December 1987 (Revised September 1995)
Case

IDS Financial Services

Scarce managerial talent, sales force turnover, and client attrition were potential problems underlying IDS' disappointing performance at mid-year 1987. The marketing vice president had three potential "fixes": 1) increasing or decreasing the $35 million budget for... View Details

Keywords: Marketing Strategy; Salesforce Management; Performance Improvement; Financial Services Industry

July 2005 (Revised August 2006)
Case

Amagansett Funds (A)

Amagansett Funds has had a troubled history with its customer relationship management (CRM) system. Sales agents feel that they derive no value from it and that it is a "tax on their jobs." Amagansett is investigating whether CRM can be improved by making its data... View Details

Keywords: Management; Customer Relationship Management; Information Technology; Financial Services Industry

March 2025
Teaching Plan

Wasabi Technologies (A) and (B)

By: N. Louis Shipley and Stacy Straaberg

Teaching Plan for HBS Case Nos. 823-021 and 825-035. Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the... View Details

Keywords: Sales; Product Development; Growth and Development Strategy; Business Divisions; Business Strategy; Marketing Strategy; Distribution Channels; Information Technology Industry; United States; Massachusetts; Boston

03 Mar 2015
News

Is Social Media Actually Helping Your Company’s Bottom Line?

June 2018
Case

Meridian Systems

By: Frank V. Cespedes and Michael J. Roberts

The Meridian Systems case focuses on a start-up in the restaurant point of sale (POS) systems market. In early 2018, Meridian is getting ready to roll out a POS system based on a new technology—a tablet-based, Wi-Fi-enabled POS system (the "tablet" system, or... View Details

Keywords: Business Startups; Sales; Strategy; Salesforce Management; Organizational Structure; Technological Innovation; Marketing Strategy

←
27
28
…
120
121
→