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Show Results For
- All HBS Web
(1,096)
- People (3)
- News (232)
- Research (734)
- Events (6)
- Multimedia (9)
- Faculty Publications (402)
- 28 May 2019
- Research & Ideas
Investor Lawsuits Against Auditors Are Falling, and That's Bad News for Capital Markets
reputation. Investors trust that they will provide effective monitoring, and auditors exist because of that trust. But the audit firms are large organizations and the work is complex. Mistakes happen and cause us to lose that trust. The complement to View Details
- 20 Apr 2021
- Book
A Simple Question That Can Guide Companies to Epic Success
society. Why should executives consider these issues as part of their strategy discussions? Oberholzer-Gee: Unless you've been hiding in a faraway castle, you know that business doesn't have the best reputation today. About half the... View Details
Keywords: by Danielle Kost
- 15 Mar 2017
- Lessons from the Classroom
More Than 900 Examples of How Climate Change Affects Business
This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
- January–February 2019
- Article
What Does Your Corporate Brand Stand For?
By: Stephen A. Greyser and Mats Urde
While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details
A strong corporate identity provides direction and... View Details
Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy
Greyser, Stephen A., and Mats Urde. "What Does Your Corporate Brand Stand For?" Harvard Business Review 97, no. 1 (January–February 2019): 80–88.
- 22 Aug 2022
- Research & Ideas
Can Amazon Remake Health Care?
lessons from outside health care don’t always apply to health care. Gazette: What does Amazon’s entry into primary care mean potentially for consumer access to health care? Amazon is a trusted, well-known brand so the company could easily attract more customers. But it... View Details
- 27 Oct 2020
- Research & Ideas
Can Being the ‘Token’ Give Women and Minorities a Competitive Edge?
candidates at the same time, rather than hiring a single person in isolation. Think big and commit resources. When it comes to diversity, companies sometimes do just enough to avoid media scrutiny or reputational damage. It’s time for... View Details
Keywords: by Danielle Kost
- March 2023
- Case
Ransomware Attack at Colonial Pipeline Company
By: Suraj Srinivasan and Li-Kuan Ni
On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Infrastructure; Distribution Industry; United States; Alabama
Srinivasan, Suraj, and Li-Kuan Ni. "Ransomware Attack at Colonial Pipeline Company." Harvard Business School Case 123-069, March 2023.
- 07 May 2024
- Blog Post
Opportunity to Offset Travel Emissions with Carbon Credits that Meet HBS Criteria
credits that are delivering on their expected GHG reductions and help reduce reputational risk. What are Harvard and HBS doing on Climate & Sustainability? Harvard’s Sustainability Action Plan focuses on climate, health, and equity.... View Details
- Web
McCollum Center | About
where he served as chairman from 1947 to 1972. Leonard McCollum (1902-1993) gained a reputation as a skilled oil industry leader during his early career with Standard Oil. He joined Continental Oil when it was a medium-sized company with... View Details
- 06 Oct 2010
- Research & Ideas
John Kotter: Four Ways to Kill a Good Idea
assistant might . . . No, no, that wasn't fair. Forget I said that. The ridicule strategy is used less than the others, probably because it can snap back at the attacker. But when this strategy works, there can be collateral damage. Not only is a good idea wounded, and... View Details
Keywords: by John Kotter & Lorne A. Whitehead
- 01 Jan 2004
- News
D. Ronald Daniel, MBA 1954
importance of teamwork and communications skills." ADVICE TO CURRENT STUDENTS "No matter what job you take when you graduate, your first months and first couple of years will mark you. You'll be creating a reputation for yourself. If you... View Details
- 01 Jun 2015
- Research & Ideas
The Surprising Benefits of Oversharing
research studies by Harvard Business School faculty explore this brave new world of "oversharing" — asking what it means to organizations and to reputation when we decide to buck the trend and keep personal information, well,... View Details
Keywords: by Michael Blanding
- Web
John H. McArthur | About
complex stakeholders. By the time he became dean, McArthur had a reputation as a skilled negotiator with a talent for resolving thorny conflict, and a tough-minded but rational decision maker who worked with others in considerate and... View Details
- Web
Augustine Heard & Co.: Building a Family Business - A Chronicle of the China Trade
reputation as a skilled navigator and merchant. Augustine gave up his seafaring ways and joined Russell & Co. when he was 45, and in 1840 he started his own concern with his partners Joseph Coolidge and George Basil Dixwell. In 1841,... View Details
- 04 Jul 2005
- What Do You Think?
How Can Business Schools Be Made More Relevant?
substantial costs to faculty and institutions alike in fostering any changes as basic as these. Costs include large investments of time and money as well as risk of personal and institutional reputation (at least in the... View Details
Keywords: by James Heskett
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
rely on the reputation of the nonprofit and the belief they have that the organization is doing, and will continue to do, good work. Edelman PR tracks consumer trust in global brands and has found that many global NGOs such as Amnesty... View Details
Keywords: by Manda Salls
- Web
History - Entrepreneurship
Nevertheless – whether by dint of past experience, summer internship or just good fortune, there are usually at least 100 potential new ventures being explored in any given year. As it has grown, the Rock Center has earned a reputation as... View Details
- 04 Nov 2010
- What Do You Think?
Why Do We Chase Stars?
believe that management is a profession? What do you think? Original Article How many times have you seen this happen? An organization seeking to make a senior management change goes after someone from outside with a reputation for, and... View Details
Keywords: by Jim Heskett
- January 2004 (Revised May 2008)
- Case
Johnson & Johnson's Corporate Credo
By: Thomas R. Piper
No corporate credo is better known than that of Johnson & Johnson. Describes the history of the credo, including the credo challenge initiated by the CEO, James Burke, in 1975 and the role the credo played during the Tylenol poisoning crisis. View Details
- 25 Jul 2005
- Research & Ideas
Fool vs. Jerk: Whom Would You Hire?
which also may be difficult with the competent jerk—especially if you are afraid of how this might affect your reputation in his eyes or in the eyes of others to whom he may reveal your limitations. By contrast, the lovable fool may be... View Details
Keywords: by Tiziana Casciaro & Miguel Sousa Lobo