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Show Results For
- All HBS Web
(1,075)
- People (3)
- News (229)
- Research (724)
- Events (6)
- Multimedia (9)
- Faculty Publications (390)
- 01 Jun 2015
- Research & Ideas
The Surprising Benefits of Oversharing
research studies by Harvard Business School faculty explore this brave new world of "oversharing" — asking what it means to organizations and to reputation when we decide to buck the trend and keep personal information, well,... View Details
Keywords: by Michael Blanding
- Web
John H. McArthur | About
complex stakeholders. By the time he became dean, McArthur had a reputation as a skilled negotiator with a talent for resolving thorny conflict, and a tough-minded but rational decision maker who worked with others in considerate and... View Details
- January–February 2019
- Article
What Does Your Corporate Brand Stand For?
By: Stephen A. Greyser and Mats Urde
While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details
A strong corporate identity provides direction and... View Details
Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy
Greyser, Stephen A., and Mats Urde. "What Does Your Corporate Brand Stand For?" Harvard Business Review 97, no. 1 (January–February 2019): 80–88.
- January 2004 (Revised May 2008)
- Case
Johnson & Johnson's Corporate Credo
By: Thomas R. Piper
No corporate credo is better known than that of Johnson & Johnson. Describes the history of the credo, including the credo challenge initiated by the CEO, James Burke, in 1975 and the role the credo played during the Tylenol poisoning crisis. View Details
- 06 Oct 2010
- Research & Ideas
John Kotter: Four Ways to Kill a Good Idea
assistant might . . . No, no, that wasn't fair. Forget I said that. The ridicule strategy is used less than the others, probably because it can snap back at the attacker. But when this strategy works, there can be collateral damage. Not only is a good idea wounded, and... View Details
Keywords: by John Kotter & Lorne A. Whitehead
- Web
History - Entrepreneurship
Nevertheless – whether by dint of past experience, summer internship or just good fortune, there are usually at least 100 potential new ventures being explored in any given year. As it has grown, the Rock Center has earned a reputation as... View Details
- Web
Augustine Heard & Co.: Building a Family Business - A Chronicle of the China Trade
reputation as a skilled navigator and merchant. Augustine gave up his seafaring ways and joined Russell & Co. when he was 45, and in 1840 he started his own concern with his partners Joseph Coolidge and George Basil Dixwell. In 1841,... View Details
- 26 Mar 2018
- Research & Ideas
To Motivate Employees, Give an Unexpected Bonus (or Penalty)
organization. “If you feel you are being given a little more that you thought you would earn, then you tend to go above and beyond to restore this balance” Incentive mechanisms to motivate employees can take many forms, whether it’s tangible rewards or punishment,... View Details
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
rely on the reputation of the nonprofit and the belief they have that the organization is doing, and will continue to do, good work. Edelman PR tracks consumer trust in global brands and has found that many global NGOs such as Amnesty... View Details
Keywords: by Manda Salls
- 01 Nov 2022
- What Do You Think?
Why Aren’t Business Leaders More Vocal About Immigration Policy?
and get to ours. They will be here under highly tenuous circumstances. One misstep and the undocumented or illegal are deported. As a result, data from reputable sources suggest that they have much lower crime rates than we who are... View Details
Keywords: by James Heskett
- 04 Nov 2010
- What Do You Think?
Why Do We Chase Stars?
believe that management is a profession? What do you think? Original Article How many times have you seen this happen? An organization seeking to make a senior management change goes after someone from outside with a reputation for, and... View Details
Keywords: by Jim Heskett
- 01 Mar 2008
- News
THE 6 MYTHS OF CREATIVITY
Creativity’s reputation as a mysterious, unknowable trait (something of a myth in itself) has led to some erroneous ideas about what it is and how it functions in organizations. Here, Professor Teresa Amabile quashes some of these... View Details
- 25 Jul 2005
- Research & Ideas
Fool vs. Jerk: Whom Would You Hire?
which also may be difficult with the competent jerk—especially if you are afraid of how this might affect your reputation in his eyes or in the eyes of others to whom he may reveal your limitations. By contrast, the lovable fool may be... View Details
Keywords: by Tiziana Casciaro & Miguel Sousa Lobo
- 24 Jul 2017
- Blog Post
Transitioning to Product Management at HBS
the startup world that many looked down upon business school graduates, who had the reputation of using flashy business concepts (think Jack Barker’s Conjoined Triangles of Success) to actually accomplish very little. However, once I... View Details
- 22 Feb 2022
- News
Breaking News
regulators rose 15 percent. The findings suggest that companies become more lenient when the penalty is merely a financial one (and a minor one, at that) and there’s none of the reputational risk that a breaking story in the local paper... View Details
- March 2017 (Revised September 2017)
- Case
Facebook Fake News in the Post-Truth World
By: John R. Wells and Carole A. Winkler
In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
Wells, John R., and Carole A. Winkler. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 717-473, March 2017. (Revised September 2017.)
- 16 Jan 2006
- Research & Ideas
Adam Smith, Behavioral Economist?
monitored fully. We thus rely on these individuals' professionalism and honor (or "enlightened self interest") to carry out their occupations. Across organizations, in the marketplace, factors like brand reputation and... View Details
Keywords: by Ann Cullen
- 01 Dec 2022
- News
My First Job
a private upstream-energy company in Houston. Within months, I discovered that principals were using raised funds for personal benefit. I resigned, even though the energy industry was in an economic downturn and jobs were hard to find. A private investor had told me... View Details
- 14 Jul 2003
- Research & Ideas
Understaffed and Overworked: What Now?
in business communications. "You'll burn out, your team will resent you, your reputation will suffer, and the work probably won't all get done anyway." Conversely, if you offer resistance to new duties when the company is down,... View Details
Keywords: by Paul Michelman
- 25 Aug 2014
- News
Jonathan M. Nelson, MBA 1983
he says. “I had no idea that it would mushroom the way it did. I was just doing what I wanted to do.” Six years later, Nelson launched Providence Equity. Over the last 25 years, he and his partners have earned and sustained a reputation... View Details
Keywords: Susan Young