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June 2007 (Revised March 2011)
Case

The CW: Launching a Television Network

By: Anita Elberse and S. Mark Young

In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York... View Details

Keywords: Advertising; Customer Relationship Management; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Product Launch; Strategic Planning; Networks; Media and Broadcasting Industry

2017
Working Paper

Management as a Technology?

By: Nicholas Bloom, Raffaella Sadun and John Van Reenen

Are some management practices akin to a technology that can explain firm and national productivity, or do they simply reflect contingent management styles? We collect data on core management practices from over 11,000 firms in 34 countries. We find large cross-country... View Details

Keywords: Management Practices; Productivity; Competition; Management Practices and Processes; Performance Productivity

21 May 2007
Research & Ideas

Fixing the Marketing-CEO Disconnect

customer relationship management; not only have the technologies to support CRM changed radically in recent years, but the principles that firms use to serve customers have evolved as well. Q: What are the key challenges in aligning View Details

Keywords: by Sean Silverthorne

Research Summary

Overview

By: Rohit Deshpande

Customer Centricity Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high... View Details

December 2007 (Revised January 2008)
Background Note

Evaluating M&A Deals-Announcement Effects, Risk Arbitrage and Event Risk

By: Carliss Y. Baldwin

The announcement of merger or acquisition conveys new information to the capital markets. This note describes how the stock prices of a Buyer and Target behave after the announcement of a deal. First, for an all-stock deal that is certain to go through, the note... View Details

Keywords: Mergers and Acquisitions; Announcements; Capital Markets; Stocks; Price; Risk and Uncertainty

27 Jan 2010
Working Paper Summaries

Labor Regulations and European Private Equity

Keywords: by Ant Bozkaya & William R. Kerr

01 Nov 2011
First Look

First Look: Nov. 1

technology utilized domestically. As a consequence, under a carbon tariff, foreign market share is non-monotonic in emissions price, and global emissions conditionally decrease. Without a carbon tariff, foreign share monotonically... View Details

Keywords: Sean Silverthorne

January 2004 (Revised October 2006)
Case

Electronic Arts in Online Gaming

By: Thomas R. Eisenmann and Justin Wong

Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details

Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Electronics Industry

2017
Working Paper

Business and Green Knowledge Production in Sweden 1960s–1980s

By: Ann-Kristin Bergquist and Kristina Söderholm

This working paper contributes to the burgeoning historical literature that has transformed our understanding about the relationship between big business and the environmental regulation. Previously, it was believed that corporate managers resisted the extra costs... View Details

Keywords: Environmental Sustainability; Governing Rules, Regulations, and Reforms; Business and Government Relations; Research and Development; History; Sweden

August 2007 (Revised July 2008)
Case

HCL Technologies (A)

By: Linda A. Hill, Tarun Khanna and Emily Stecker

When Vineet Nayar became president of HCL Technologies, a global IT services business, in April 2005, he knew the company needed drastic change. Since its founding as a hardware company in the 1970s, HCL had grown into an enterprise with $3.7 billion in revenues and a... View Details

Keywords: Customer Relationship Management; Multinational Firms and Management; Employee Relationship Management; Leading Change; Organizational Change and Adaptation; Competition; Information Technology Industry; Service Industry; India

February 2000 (Revised April 2000)
Case

San Francisco Opera

By: John C. Sawhill and Elizabeth Kind

The San Francisco Opera, second largest in the United States, has embarked on a initiative to attract a larger audience and more support from Silicon Valley. Given that the opera's traditional constituency is the older, wealthier residents of San Francisco, this... View Details

Keywords: Arts; Nonprofit Organizations; Marketing Strategy; Internet; Fine Arts Industry; San Francisco

March 2011 (Revised April 2011)
Case

State Bank of India: Transforming a State Owned Giant

By: Rajiv Lal and Rachna Tahilyani

February 2011: O.P. Bhatt reflected contentedly on his five-year term as Chairman of State Bank of India (SBI), India's largest commercial bank. He had led SBI on a journey of transformation from an old, hierarchical, transaction oriented, government bank to a modern,... View Details

Keywords: Transformation; Customer Relationship Management; Commercial Banking; Leading Change; Growth and Development Strategy; Marketing; Organizational Change and Adaptation; Banking Industry; India

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. Silk: Issues of privacy will come under increased scrutiny HBS professor... View Details

Keywords: by Susan Young

November 2018
Article

Global Evidence on Economic Preferences

By: Armin Falk, Anke Becker, Thomas Dohmen, Benjamin Enke, David Huffman and Uwe Sunde

This article studies the global variation in economic preferences. For this purpose, we present the Global Preference Survey (GPS), an experimentally validated survey data set of time preference, risk preference, positive and negative reciprocity, altruism, and trust... View Details

Keywords: Economic Preferences; Economics; Behavior; Surveys; Analytics and Data Science; Global Range

2014
Article

Rainmakers: Why Bad Weather Means Good Productivity

By: Jooa Julia Lee, Francesca Gino and Bradley R. Staats

People believe that weather conditions influence their everyday work life, but to date, little is known about how weather affects individual productivity. Contrary to conventional wisdom, we predict and find that bad weather increases individual productivity and that... View Details

Keywords: Productivity; Opportunity Cost; Distractions; Weather; Performance Productivity; Cognition and Thinking

Find at Harvard

November 2000 (Revised April 2001)
Case

CMR Enterprises

By: Das Narayandas and Mary N. Caravella

Sam Marcus recently purchased a small cabinet-making company, and is looking for dramatic growth. The company competes in commercial and residential construction markets; shortly after the acquisition, the company gains a large new residential customer. The case traces... View Details

Keywords: Acquisition; Customer Relationship Management; Entrepreneurship; Leadership; Marketing Strategy; Performance Evaluation; Relationships; Segmentation; Construction Industry

April 1986 (Revised May 1996)
Background Note

Note on Option Pricing

Develops a simple option pricing model which provides an insight into the foundations of the Black and Scholes model. The Black and Scholes model is next introduced and its relationship to the simple option pricing model discussed. Last, the problem of pricing debt... View Details

Keywords: Price; Capital Markets

March 2011 (Revised July 2011)
Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi

The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details

Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry

June 2004 (Revised June 2006)
Case

Scientific-Atlanta, Inc.

By: Thomas R. Eisenmann

Scientific-Atlantia (S-A), a leading manufacturer of cable TV equipment, is confronting strategic challenges in mid-2004. For decades, cable operators have faced high switching costs that have locked them into exclusive supply relationships with either S-A or its... View Details

Keywords: Technological Innovation; Competition; Industry Structures; Television Entertainment; Duopoly and Oligopoly; Manufacturing Industry; Media and Broadcasting Industry

December 2016
Article

Deal Process Design in Management Buyouts

By: Guhan Subramanian

Management buyouts (MBOs) are an economically and legally significant class of transaction: not only do they account for more than $10 billion in deal volume per year, on average, but they also play an important role in defining the relationship between inside and... View Details

Keywords: Management Buyout; Deal Structuring; Acquisition; Design; Fairness

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