Publications

28 Jan 2015
Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

New research from Harvard Business School shows that mass advertising is better at swaying undecided consumers while face-to-face personal selling is more suited at closing the deal for those already leaning toward a particular product. In this case, the products in... View Details

Keywords: by Dina Gerdeman

30 Aug 2011
First Look

First Look: August 30

311-118 Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an... View Details

Keywords: Sean Silverthorne

January 2021 (Revised October 2024)
Case

Aptiv PLC Board of Directors (A)

By: Lynn S. Paine and Will Hurwitz

Aptiv’s board must decide whether a joint venture with an auto maker is the right next step in the company’s efforts to develop and commercialize a production-ready autonomous driving system. While many commentators believed that Aptiv’s self-driving technologies had... View Details

11 Jun 2021
Blog Post

Saying “Race” Out Loud: Leading Conversations on Diversity in HBS Classrooms

As an organizational behavior scholar, diversity and identity expert, and an assistant professor of management at University of Pennsylvania’s Wharton School, Dr. Stephanie Creary has become a recognized... View Details

June 2011 (Revised May 2012)
Case

L'Oréal: Global Brand, Local Knowledge

By: Rebecca M. Henderson and Ryan Johnson

Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic... View Details

Keywords: Globalization; Brands and Branding; Marketing Communications; Change Management; Sales; Emerging Markets; Segmentation; Innovation and Invention; Beauty and Cosmetics Industry; France; United States

19 Apr 2016
First Look

April 19, 2016

Team Describes the detailed inner workings of a high performance Formula One (F1) racing team. It shows how Lotus F1 Team has been able to battle bigger rivals in a very fast-moving, highly regulated, and... View Details

Keywords: Sean Silverthorne

April 2022
Case

NIO: A Chinese EV Company's Global Strategy

By: William C. Kirby, Shu Lin and Noah B. Truwit

Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium “smart” EVs. Its mission was to “shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021,... View Details

Keywords: Electric Vehicles; Expansion; Technological Innovation; Market Entry and Exit; Competitive Strategy; Consumer Behavior; Green Technology; Auto Industry; China; Europe; Norway

2017
Working Paper

Homophily in Entrepreneurial Team Formation

By: Paul A. Gompers, Kevin Huang and Sophie Q. Wang

We study the role of homophily in group formation. Using a unique dataset of MBA students, we observe homophily in ethnicity and gender increases the probability of forming teams by 25%. Homophily in education and past working experience increases the probability of... View Details

Keywords: Groups and Teams; Diversity; Familiarity; Entrepreneurship; Venture Capital; Performance

SSRN

Read Now

30 Sep 2015
News

‘Koreans are 34 times more likely to than other immigrants to operate dry cleaners’

2017
Interviews

Tina Opie

01 Aug 2006
First Look

First Look: August 1, 2006

Working PapersUnfinished Business: The Impact of Race on Understanding Mentoring Relationships Authors:Stacy Blake-Beard, Audrey Murrell, and David Thomas Abstract W.E.B. DuBois's 1903 words are prophetic,... View Details

Keywords: Sean Silverthorne

December 2000 (Revised March 2001)
Case

DoubleTwist, Inc.

By: Joseph L. Bower and Christina L. Darwall

John Couch, CEO of DoubleTwist, has transformed a software products company into an Internet application service provider, racing to provide databases and tools for those working to explore the human genome. Crafting strategy and building organizational capability are... View Details

Keywords: Growth Management; Product Development; Organizational Change and Adaptation; Corporate Strategy; Customization and Personalization; Information Technology Industry

July 2021
Article

Structuring Local Environments to Avoid Diversity: Anxiety Drives Whites' Geographical and Institutional Self-Segregation Preferences

By: Eric Anicich, Jon M. Jachimowicz, Merrick Osborne and L. Taylor Phillips

The current research explores how local racial diversity affects Whites’ efforts to structure their local communities to avoid incidental intergroup contact. In two experimental studies (N=509; Studies 1a-b), we consider Whites’ choices to structure a fictional,... View Details

Keywords: Segregration; Structural/institutional Racism; Organizational Exclusion; Diversity; Race; Organizations; Local Range; Prejudice and Bias