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  • All HBS Web  (3,132)
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    • News  (677)
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    • Events  (14)
    • Multimedia  (14)
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    Jaxon Wu

    Jaxon Wu earned his Bachelor of Arts with Honors from Johns Hopkins University where he studied History of Science, Medicine, and Technology and Mathematics. In college, Jaxon worked at both the Johns Hopkins University School of Medicine and the Johns Hopkins... View Details
    • January 2014 (Revised March 2014)
    • Teaching Note

    Cancer Screening in Japan: Market Research and Segmentation

    By: John A. Quelch
    Keywords: Market Research; Market Segmentation; Health Care Industry; Health Care and Treatment; Innovation and Invention; Marketing Strategy; Health Industry; Health Industry; Health Industry; Japan
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    Quelch, John A. "Cancer Screening in Japan: Market Research and Segmentation." Harvard Business School Teaching Note 514-100, January 2014. (Revised March 2014.)
    • March 2019
    • Article

    Evidence of Upcoding in Pay-for-Performance Programs

    By: Hamsa Bastani, Joel Goh and Mohsen Bayati
    Recent Medicare legislation seeks to improve patient care quality by financially penalizing providers for hospital-acquired infections (HAIs). However, Medicare cannot directly monitor HAI rates and instead relies on providers accurately self-reporting HAIs in claims... View Details
    Keywords: Medical Coding; Health Policy; Healthcare-acquired Conditions; Medicare; Health Care and Treatment; Policy; Performance Improvement; Quality; Measurement and Metrics; Government Legislation
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    Bastani, Hamsa, Joel Goh, and Mohsen Bayati. "Evidence of Upcoding in Pay-for-Performance Programs." Management Science 65, no. 3 (March 2019): 1042–1060. (2015 INFORMS Health Applications Society best student (H. Bastani) paper award.)
    • January 2023
    • Case

    Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

    By: Brian Trelstad, Pedro Levindo and Carla Larangeira
    Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details
    Keywords: COVID-19 Pandemic; ESG Reporting; Acquisition; Customer Focus and Relationships; Decision Making; Social Entrepreneurship; Environmental Sustainability; Environmental Management; Climate Change; Ethics; Moral Sensibility; Values and Beliefs; Global Strategy; Corporate Governance; Health Pandemics; Human Resources; Human Capital; Crisis Management; Growth and Development Strategy; Marketing; Distribution Channels; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Customer Ownership; Relationships; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Science-Based Business; Reputation; Human Needs; Social Issues; Strategy; Equality and Inequality; Beauty and Cosmetics Industry; Brazil; Latin America
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    Trelstad, Brian, Pedro Levindo, and Carla Larangeira. "Natura: Weathering the Pandemic at Brazil's Cosmetic Giant." Harvard Business School Case 323-065, January 2023.
    • 2021
    • Working Paper

    Accounting for Product Impact in the Consumer-Packaged Foods Industry

    By: Amanda Rischbieth, George Serafeim and Katie Trinh
    We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer... View Details
    Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Nutrition Database; Nutritional Information; CPG; Consumer Packaged Goods; IWAI; Product Design; Product Positioning; Society; Environmental Sustainability; Corporate Social Responsibility and Impact; Nutrition; Product; Safety; Consumer Products Industry
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    Rischbieth, Amanda, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Consumer-Packaged Foods Industry." Harvard Business School Working Paper, No. 21-051, October 2020. (Revised October 2021.)
    • 2019
    • Working Paper

    Optimal Interventions for Increasing Healthy Food Consumption Among Low Income Households

    By: Retsef Levi, Elisabeth Paulson and Georgia Perakis
    The federal government currently spends over $100 billion per year on policies aimed to increase fruit and vegetable (FV) consumption among low income households. These include price-, nutrition education-, and access-related interventions. Currently, the government... View Details
    Keywords: Bi-level Optimization; Optimal Subsidies; Public Policy; Food Policy; Central Planner; Government Administration; Poverty; Food; Nutrition
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    Levi, Retsef, Elisabeth Paulson, and Georgia Perakis. "Optimal Interventions for Increasing Healthy Food Consumption Among Low Income Households." MIT Sloan Research Paper, No. 6053-19, November 2019.
    • Article

    Managing Healthcare Costs and Value

    By: Robert S. Kaplan, Michael E. Porter and Mark L. Frigo
    Rising health care costs are a major global challenge. A number of factors contribute to this trend, including aging populations and medical technology. But an underlying and misunderstood source of health care’s escalating costs has been the inability of health care... View Details
    Keywords: Health Care and Treatment; Cost; Cost Management; Cost Accounting; Health Industry
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    Kaplan, Robert S., Michael E. Porter, and Mark L. Frigo. "Managing Healthcare Costs and Value." Strategic Finance 98, no. 7 (January 2017): 24–33.
    • 24 Jan 2017
    • First Look

    First Look at New Research: January 24, 2017

    including aging populations and medical technology. But an underlying and misunderstood source of health care’s escalating costs has been the inability of health care provider organizations (such as large... View Details
    Keywords: Sean Silverthorne
    • 10 Feb 2023
    • Research & Ideas

    COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

    Public health officials who took to social media to push people to get the COVID-19 vaccine may have wondered if they were screaming into a void. Over the course of the pandemic, View Details
    Keywords: by Scott Van Voorhis; Health; Health
    • Article

    A Blueprint for Pharmacy Benefits Managers to Increase Value

    By: William Shrank, Michael E. Porter, Sachin H. Jain and Niteesh K. Choudhary
    Pharmacy benefits managers (PBMs) have a unique opportunity to promote public health and generate value in the healthcare system. However, PBMs are largely evaluated on their ability to control costs rather than improve health. PBMs should be evaluated along three... View Details
    Keywords: Opportunities; Health; System; Cost Management; Partners and Partnerships; Motivation and Incentives; Value; Innovation and Invention; Performance Effectiveness; Health Industry; Health Industry
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    Shrank, William, Michael E. Porter, Sachin H. Jain, and Niteesh K. Choudhary. "A Blueprint for Pharmacy Benefits Managers to Increase Value." American Journal of Managed Care 15, no. 2 (February 2009).
    • 25 Jul 2023
    • Research & Ideas

    Could a Business Model Help Big Pharma Save Lives and Profit?

    cross-sector and cross-border partnerships needed to execute the model. Adding new information about how pharmaceutical companies handle global public health challenges. Jessica Martinez, a former Big Pharma... View Details
    Keywords: by Esther Schrader; Health; Health
    • 14 Mar 2022
    • News

    Lessons from COVID-19: The Business Skills Doctors Need

      Leemore S. Dafny

      Leemore Dafny is the Bruce V. Rauner Professor of Business Administration and the Mary Ellen Jay and Jeffrey Jay Fellow at the Harvard Business School, and Professor of Public Policy at the Harvard Kennedy School. Dafny is an applied microeconomist whose... View Details

      Keywords: health care
      • 29 Oct 2020
      • Research & Ideas

      The COVID Gender Gap: Why Fewer Women Are Dying

      According to a survey of citizens in eight countries, women are much more likely than men to view COVID-19 as a severe health problem. They are also more willing to wear face masks and follow other public... View Details
      Keywords: by Dina Gerdeman; Health
      • 01 Mar 2013
      • News

      A Healthy Profit

      • June 2014 (Revised September 2014)
      • Case

      Johnson & Johnson: The Promotion of Wellness

      By: John A. Quelch and Carin-Isabel Knoop
      To create the world's healthiest workforce, diversified health care giant Johnson & Johnson (J&J) mandated participation in its "Culture of Health" program globally, customized by location, culture, and specific health needs to offer prevention-focused education,... View Details
      Keywords: Healthcare; Employee Motivation; Transformation; Ethics; Health; Human Resources; Leadership; Management; Personal Development and Career; Problems and Challenges; Strategy; Health Industry; Health Industry; Health Industry; North and Central America; Middle East; Latin America; Europe; Asia
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      Quelch, John A., and Carin-Isabel Knoop. "Johnson & Johnson: The Promotion of Wellness." Harvard Business School Case 514-112, June 2014. (Revised September 2014.)

        Michael E. Porter

        Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details

        Keywords: health care; health care; health care; health care; health care; health care; health care; health care; health care
        • December 2024
        • Case

        Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey

        By: Shikhar Ghosh
        In early 2024, Bill Fandrich, Executive VP and CIO of Blue Cross Blue Shield of Michigan (BCBSM), faced a critical decision about AI adoption within the organization. Fandrich had championed AI implementation at BCBSM. After successfully developing three AI... View Details
        Keywords: Blue Cross; Automation; Generative Ai; Health Insurance; Insurance Companies; Innovation; IT Strategy; Organizational Transformations; Technology; Non-profit; AI and Machine Learning; Health; Digital Strategy; Digital Transformation; Leadership; Technology Adoption; Job Cuts and Outsourcing; Innovation Strategy; Health Industry; Health Industry; Michigan
        Citation
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        Ghosh, Shikhar. "Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey." Harvard Business School Case 825-082, December 2024.
        • 09 Sep 2020
        • News

        The Great Experiment

          Regina E. Herzlinger

          Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration at the Harvard Business School. She was the first woman to be tenured and chaired at Harvard Business School and serve on many established and start-up corporate health care/medical... View Details

          Keywords: health care; health care; health care; health care; health care
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