Publications

April 1997
Case

Peoria Engine Plant (A): (Abridged)

By: Robert S. Kaplan and Amy P. Hutton

Describes the cost control system used at an automobile engine plant for labor and overhead costs. The finance staff prepares daily, weekly, and monthly variance reports against budgets. Department supervisors, finance staff, and the plant manager discuss the use and... View Details

Keywords: Motivation and Incentives; Cost Management; Financial Reporting; Performance Improvement; Budgets and Budgeting; Auto Industry

April 1997
Case

Romeo Engine Plant (Abridged)

By: Robert S. Kaplan and Amy P. Hutton

A newly reopened automobile engine plant has been organized along total quality and teamwork principles. Employees now solve problems and ensure quality, rather than watch parts being produced. New operating and financial systems have been installed to promote... View Details

Keywords: Cost Accounting; Cost Management; Groups and Teams; Employees; Performance Improvement; Auto Industry

November 1996
Case

Del Webb Corporation (A), The

By: Jay W. Lorsch and Samanta Graff

Begins with a company history, tracing the tenures of founder Del E. Webb and his successor as chairman and CEO, Robert H. Johnson. Johnson inherited a diversified company that was involved in construction, real estate development (including the famous Sun City), and... View Details

Keywords: Management Style; Conflict Management; Governing and Advisory Boards; Management Succession; Crisis Management

1996
Other Unpublished Work

Policy Issues on Promoting Backward Linkages from the Garment Industry in Sri Lanka

By: C. Fritz Foley and Saman Kelegama

Keywords: Government and Politics; Networks; Apparel and Accessories Industry; Sri Lanka

April 1996
Article

Exclusive Dealing and Price Promotions

By: R. Lal and J. M. Villas-Boas

Keywords: Price

May 1995
Teaching Note

Retail Promotional Pricing: When Is a Sale Really a Sale? (A) & (B) TN

By: David E. Bell

Teaching Note for (9-591-111) and (9-591-112). View Details

Keywords: Price; Marketing; Retail Industry

May 1995
Article

The Influence of Supervisory Promotion and Network Location on Subordinate Careers in a Dual Ladder RD&E Setting

By: R. Katz, Michael Tushman and T. Allen

Keywords: Human Resources; Personal Development and Career; Research and Development

February 1995 (Revised November 1996)
Case

MasterCard and World Championship Soccer

By: John A. Quelch and Carin-Isabel Knoop

The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details

Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Sports Industry; France; United States

July 1994 (Revised January 1997)
Case

Steamboat Ski & Resort Corporation

By: Jeffrey F. Rayport

The largest ski resort in Colorado must determine how to select customer segments to focus its promotional and service-delivery efforts. Making segmentation work depends on reordering its pricing policy and "service packages." View Details

Keywords: Marketing Strategy; Service Delivery; Entertainment and Recreation Industry; Colorado

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

May 1994
Supplement

Advertising and Promotion Management, Fourth Edition, Video

By: John A. Quelch

May 1994 (Revised October 1994)
Case

Motorola Corp.: The View from the CEO Office

By: Shoshana Zuboff and Janis Lee Gogan

Motorola, a leader in semiconductors and telecommunications, embarked on an ambitious program of renewal beginning in the early 1980s, leading to dramatic improvements in the company's quality, cycle time, and growth. Much of this progress was attributed to a major... View Details

Keywords: Competency and Skills; Leading Change; Management Analysis, Tools, and Techniques; Managerial Roles; Organizational Change and Adaptation; Organizational Structure; Corporate Strategy; Telecommunications Industry

May 1994 (Revised August 1994)
Case

Motorola-Penang

By: Shoshana Zuboff and Janis Lee Gogan

S.K. Ko managed Motorola's Penang, Malaysia factory, producing telecommunications components and equipment. As a female manager of a multi-ethnic and labor-intensive plant in Asia, Ko faced a number of challenges. She had already promoted quality circles and quality... View Details

Keywords: Factories, Labs, and Plants; Transformation; Decision Making; Ethnicity; Gender; Training; Leading Change; Management Analysis, Tools, and Techniques; Problems and Challenges; Technology Industry; Malaysia

April 1994
Supplement

Advertising and Promotion Management, Fourth Edition, Video Index

By: John A. Quelch

1994
Book

Cases in Advertising and Promotion Management

By: John A. Quelch and Paul Farris

December 1993 (Revised June 2000)
Case

Kochman, Reidt + Haigh, Inc.

By: Richard S. Ruback and Roy Burstin

A small company faces the dilemma of how to finance growth (i.e., internally generated cash flows vs. outside financing sources). An innovative concept positions the company in promoting a niche within the kitchen-cabinet industry and in looking for an optimal way of... View Details

Keywords: Cash Flow; Business Growth and Maturation; Entrepreneurship; Corporate Finance; Growth and Development Strategy; Consumer Products Industry; Utilities Industry

November 1993 (Revised March 1997)
Case

Romeo Engine Plant

By: Amy P. Hutton and Robert S. Kaplan

A newly reopened automobile engine plant has been organized along total quality and teamwork principles. Employees now is to solve problems and ensure quality, rather than watch parts being produced. New operating and financial systems have been installed to promote... View Details

Keywords: Organizational Change and Adaptation; Motivation and Incentives; Management Practices and Processes; Groups and Teams; Performance Efficiency; Performance Improvement; Manufacturing Industry; Auto Industry