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  • November 2008 (Revised March 2023)
  • Module Note

Understanding Brands

By: Anat Keinan and Jill Avery
For many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of... View Details
Keywords: Brand Equity; Brand Management; Brands and Branding; Management; Marketing Strategy; Value
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Keinan, Anat, and Jill Avery. "Understanding Brands." Harvard Business School Module Note 509-041, November 2008. (Revised March 2023.)
  • Editorial

Why ESG Funds Fail to Scale

By: Gabriel Karageorgiou and George Serafeim
You’ve seen the headlines about the growth in environmental, social, and governance funds. Many investment professionals might read these and believe that launching a new ESG investment firm or ESG offering will be an automatic success. Our analysis of the data shows... View Details
Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Disclosure; ESG Disclosure Metrics; ESG Ratings; ESG Reporting; Investment Management; Investment Strategy; Investments; Investment Fund; Sustainability; Sustainable Finance; Sustainable Investing; Investment; Management; Strategy; Investment Portfolio; Finance; Growth and Development; Failure
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Karageorgiou, Gabriel, and George Serafeim. "Why ESG Funds Fail to Scale." Institutional Investor (January 11, 2021).
  • September 2000 (Revised April 2001)
  • Case

Kana Communications

Kana is a young Internet software company wondering how it should react to the rapid emergence of Application Service Providers (ASPs), firms that host software applications for customers who can reach those via the Internet. ASPs may be a new channel of distribution... View Details
Keywords: Change Management; Internet and the Web; Applications and Software; Distribution Channels; Web Services Industry
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Sarvary, Miklos. "Kana Communications." Harvard Business School Case 501-003, September 2000. (Revised April 2001.)
  • June 2014
  • Supplement

Chung and Dasgupta: Supplemental Information on Jordan Ramirez and Casey Clark

By: Ian Larkin and Karen Huang
The "Promotion Process at Chung and Dasgupta, LLP" set of cases explores the roles of general and firm-specific human capital in employee performance measurement, feedback, and promotion/compensation decisions. In the cases, a leading law firm must decide whether to... View Details
Keywords: Performance Appraisal; Performance Measurement; Employee Feedback; Motivation; Promotions; Human Capital; Performance Evaluation; Management Systems; Compensation and Benefits; Retention; Legal Services Industry; United States; Massachusetts
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Larkin, Ian, and Karen Huang. "Chung and Dasgupta: Supplemental Information on Jordan Ramirez and Casey Clark." Harvard Business School Supplement 914-045, June 2014.
  • June 2014
  • Supplement

Chung and Dasgupta: Information for Casey Clark

By: Ian Larkin and Karen Huang
The "Promotion Process at Chung and Dasgupta, LLP" set of cases explores the roles of general and firm-specific human capital in employee performance measurement, feedback, and promotion/compensation decisions. In the cases, a leading law firm must decide whether to... View Details
Keywords: Human Capital; Performance Evaluation; Management Systems; Compensation and Benefits; Retention; Legal Services Industry; United States; Massachusetts
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Larkin, Ian, and Karen Huang. "Chung and Dasgupta: Information for Casey Clark." Harvard Business School Supplement 914-047, June 2014.
  • June 2014
  • Case

The Promotion Process at Chung and Dasgupta, LLP

By: Ian Larkin and Karen Huang
The "Promotion Process at Chung and Dasgupta, LLP" set of cases explores the roles of general and firm-specific human capital in employee performance measurement, feedback, and promotion/compensation decisions. In the cases, a leading law firm must decide whether to... View Details
Keywords: Performance Appraisal; Performance Measurement; Employee Feedback; Motivation; Promotions; Human Capital; Performance Evaluation; Management Systems; Compensation and Benefits; Retention; Legal Services Industry; United States; Massachusetts
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Larkin, Ian, and Karen Huang. "The Promotion Process at Chung and Dasgupta, LLP." Harvard Business School Case 914-044, June 2014.

    Christina R. Wing

    Christina Wing is a Senior Lecturer in the Technology and Operations Management Unit at Harvard Business School. Her research focuses on families in business, and she is the creator of Demystifying the Family Enterprise, a course that explores... View Details

    • 11 Jun 2012
    • Research & Ideas

    When Business Competition Harms Society

    Rather than operating its own testing facilities, New York outsources its emissions testing program to the private sector—to service stations, garages, and dealerships—but mandates they charge customers the same fixed price for the... View Details
    Keywords: by Carmen Nobel; Auto
    • July 2023
    • Supplement

    Reimagining Enel: Enabling Sustainable Progress (A)

    By: Michael Tushman and Kerry Herman
    This case describes the transformation of Enel from a traditional “brown” or fossil fuel energy firm to a sustainable and green firm focused on renewables, and finally to an energy supplier and integrated energy services firm. It describes a set of capabilities... View Details
    Keywords: Organizational Change and Adaptation; Innovation and Invention; Transformation; Green Technology; Renewable Energy; Energy Industry
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    Tushman, Michael, and Kerry Herman. "Reimagining Enel: Enabling Sustainable Progress (A)." Harvard Business School Multimedia/Video Supplement 423-724, July 2023.
    • February 2020 (Revised June 2020)
    • Case

    From Cradle to Heaven: Taikang Insurance Group

    By: William C. Kirby, Shu Lin, John P. McHugh and Yuanzhuo Wang
    Taikang Insurance Group was a leading Chinese insurance and financial services institution. It operated in the insurance, asset management, and health and senior care industries. Due to China’s underdeveloped social welfare state, Taikang saw an opportunity for the... View Details
    Keywords: Health; Insurance; Strategy; Insurance Industry; China
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    Kirby, William C., Shu Lin, John P. McHugh, and Yuanzhuo Wang. "From Cradle to Heaven: Taikang Insurance Group." Harvard Business School Case 320-088, February 2020. (Revised June 2020.)
    • September 2022
    • Case

    Proactive for Her

    By: Rembrand Koning and Kairavi Dey
    Proactive for Her began amid the COVID-19 pandemic, in August 2020 as a digital platform to provide accessible, evidence-based, primary, preventive non-judgmental healthcare services for Indian women, who were often dissuaded from seeking help as premarital sex and... View Details
    Keywords: Women's Health; Healthcare; India; Start-up; Telehealth; Digital Platforms; Health Care and Treatment; Customer Focus and Relationships; Business Startups; Health Industry; Asia; South Asia; India
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    Koning, Rembrand, and Kairavi Dey. "Proactive for Her." Harvard Business School Case 723-351, September 2022.
    • 2015
    • Working Paper

    Discretion in Hiring

    By: Mitchell Hoffman, Lisa B. Kahn and Danielle Li
    Who should make hiring decisions? We propose an empirical test for assessing whether firms should rely on hard metrics such as job test scores or grant managers discretion in making hiring decisions. We implement our test in the context of the introduction of a... View Details
    Keywords: Selection and Staffing; Management Practices and Processes
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    Hoffman, Mitchell, Lisa B. Kahn, and Danielle Li. "Discretion in Hiring." Harvard Business School Working Paper, No. 16-055, October 2015.
    • 30 Oct 2013
    • HBS Seminar

    Ryan McDevitt, Fuqua School of Business at Duke University

    • 22 Mar 2024
    • Blog Post

    Driving Impact in Emerging Markets with HBS Alum Nneka Chime (MBA 2015)

    Nneka Chime’s (MBA 2015) career path offers an alternative road map for HBS students and alumni seeking to make a difference in the world. While seeking, she aligned her professional choices with a larger mission rather than following a... View Details
    • June 2019
    • Case

    Athena Bancorp

    By: Leonard A. Schlesinger and Sarah Abbott
    Athena Bancorp was founded in 2016 by Beth Daniels, a banking professional with 15 years of experience in the industry. Daniels took advantage of what she perceived as a gap in the market caused by recent industry consolidation, a decreasing industry focus on branch... View Details
    Keywords: Banks and Banking; Entrepreneurship; Growth and Development Strategy; Organizational Culture; Human Resources; Strategy; Service Delivery; Banking Industry
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    Schlesinger, Leonard A., and Sarah Abbott. "Athena Bancorp." Harvard Business School Brief Case 919-517, June 2019.
    • 17 Dec 2018
    • Research & Ideas

    Women Receive Harsher Punishment at Work Than Men

    branch manager or executive roles within a firm, women and men were held to the same standards and punished in comparable ways. The researchers observed the same phenomenon with racial minorities, with African-American men punished more severely at View Details
    Keywords: by Michael Blanding; Financial Services
    • September 2004 (Revised June 2005)
    • Case

    Otis Elevator: Accelerating Business Transformation with IT

    By: F. Warren McFarlan and Brian DeLacey
    Focuses on a major transformation of Otis Elevator's infrastructure. Led by the CEO, this transformation represents a remarkable long-term reengineering of all the processes of the firm to drive its operating costs down and service image up. The transformation is the... View Details
    Keywords: Transformation; Cost Management; Infrastructure; Business Processes; Organizational Change and Adaptation; Information Technology
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    McFarlan, F. Warren, and Brian DeLacey. "Otis Elevator: Accelerating Business Transformation with IT." Harvard Business School Case 305-048, September 2004. (Revised June 2005.)
    • 30 Sep 2008
    • First Look

    First Look: September 30, 2008

    and service quality. Using longitudinal data from stores of a large retailer, I find that increasing the amount of labor at a store is associated with an increase in profitability through its impact on conformance quality but not its... View Details
    Keywords: Martha Lagace
    • 17 Aug 2010
    • News

    HBS professor nabs lifetime achievement award from NVCA

    • 26 Mar 2019
    • Working Paper Summaries

    Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

    Keywords: by Michelle A. Shell and Ryan W. Buell; Health
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