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  • 18 Apr 2005
  • Research & Ideas

Tips to Reinvent the Department Store

department stores will once again redefine themselves." David Overton, vice president and director of strategic planning and research for JC Penney, said, "Our biggest competitors are no longer the other department stores." Many of the chain's customers... View Details
Keywords: by Julie Jette; Retail
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Who Has the Power in the Music Industry?

new it's just that direct production-to-distribution opportunities are creating a blurrier line about what and where content is." Lucchese and Oberholzer-Gee were joined by music industry veterans Mark Kates, the founder of Fenway... View Details
Keywords: Re: Felix Oberholzer-Gee; Music
  • 17 Nov 2003
  • Research & Ideas

The Business of Babies

We prefer to think of babies as cuddly bundles of joy, but they are also products at the center of a multibillion-dollar market in adoptions and scientific conception, a market that few people acknowledge and that functions like no other.... View Details
Keywords: by Julia Hanna; Health
  • 10 Jan 2005
  • Research & Ideas

Motivation and the Cross-Sector Alliance

frequently the case in Latin America, such a license should not be taken for granted, especially when collection of tolls appears to be a rather unpopular means of funding, as revealed from several of our interviews.6 Another example along these View Details
Keywords: by James Austin, Ezequiel Reficco & SEKN research team
  • 06 Nov 2000
  • Research & Ideas

The Determinants of Corporate Venture Capital Success

and private venture funds. Corporate efforts lack the partnership-based organizational structure that many have identified as critical to the success of private equity funds. On the other hand, corporations are able to exploit complimentarities with their existing... View Details
Keywords: by Paul Gompers & Josh Lerner
  • 07 Dec 1999
  • Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz reasoned, of building the... View Details
Keywords: by Nancy F. Koehn
  • 24 Jul 2000
  • Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

explained, but for the flagship line of Nescafé coffee, even with its some 100 different blends worldwide, the company's strategy is to make sure that "the perception of that product is always the... View Details
Keywords: by James E. Aisner
  • 19 Jun 2012
  • First Look

First Look: June 19

management team wants to target a younger demographic and has revamped its fall product line to offer more fashionable styles to appeal to younger women. But, repositioning the brand has proven to be harder... View Details
Keywords: Sean Silverthorne
  • 23 Jun 2003
  • Research & Ideas

Psychology, Pathology, and the CEO

financial and strategic decision making. But along the way, I also noted another important aspect of this leadership task, a related line of effort that seemed to go largely unnoticed and unstudied by observers but that was just as vital... View Details
Keywords: by Rosabeth Moss Kanter
  • 21 May 2001
  • Research & Ideas

From Tigers to Kaleidoscopes: Thinking About Future Leadership

opportunities for both independence and active engagement of their most talented employees. Since many companies can get their hands on the same technology, the same markets, the same production methods and the same distribution channels... View Details
Keywords: by Martha Lagace
  • 10 Apr 2006
  • Research & Ideas

Lessons from the Browser Wars

diffused into the market. The debate was this: Did Microsoft win because its Internet Explorer was the technologically superior product to Netscape Navigator, or was Microsoft just more successful at the distribution end by convincing... View Details
Keywords: by Sara Grant; Consumer Products; Consumer Products; Consumer Products
  • 10 Dec 2007
  • HBS Case

One Laptop per Child

further developing their product lines to address the emerging need." "All of which must have been faintly depressing if you were the originator of the idea, now seeing your idea being... View Details
Keywords: by Martha Lagace; Computer
  • 20 Dec 2004
  • Research & Ideas

How an Order Views Your Company

into the birth certificate.— Kash Rangan Through the '80s the importance of order-level detail became increasingly clear. In the late '80s, when I was teaching [a course on] Integrated Product Line... View Details
Keywords: by Sarah Jane Johnston
  • 02 Jan 2018
  • Research & Ideas

The Most Popular Stories and Research Papers of 2017

discusses what that means for consumer marketing. . Courage: The Defining Characteristic of Great Leaders Courageous leaders inspire employees, energize customers, and position their companies on the front lines of societal change. Bill... View Details
Keywords: by Sean Silverthorne
  • 18 Oct 2016
  • Op-Ed

Why Business Should Invest in Community Health

healthy workers, benefit their reputations, and engender greater consumer and employee loyalty. Healthy communities also have more money to spend on non health care products and services than unhealthy ones. Underappreciated benefits... View Details
Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health
  • 25 Aug 2009
  • First Look

First Look: August 25

Factory" (HBR May-June 1974), Wickham Skinner proposed that manufacturers whose product lines had proliferated create specialized units, each dedicated to a distinct task. To make this economically... View Details
Keywords: Martha Lagace
  • 21 Mar 2004
  • Research & Ideas

Loyalty: Don’t Give Away the Store

that is highly valued by them, but doesn't cost you a lot of money. For example, allocate more services to good customers. This could mean a designated line at the deli counter, or a ten items or less checkout line. You already have the... View Details
Keywords: by Manda Salls; Consumer Products; Consumer Products
  • 07 Jul 2020
  • Research & Ideas

Market Investors Pay More for Resilient Companies

The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details
Keywords: by Kristen Senz; Financial Services
  • 10 Sep 2008
  • Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

you can make money in many creative industries by selling specialized products to niche markets identified via the Internet. For example, the new CEO of GlaxoSmithKline, the pharmaceuticals giant, likens the search for blockbusters to... View Details
Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical
  • 23 Aug 2004
  • Research & Ideas

Strategy for Small Fish

The art of business today seems to be the ability to influence resources your company doesn't own—resources such as the production scheduling of manufacturing partners, the packaging requirements of distribution partners, and the... View Details
Keywords: by Marco Iansiti & Roy Levien
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