Product Commercialization - Publications - Faculty & Research

Bert S. Cross

Cross spent over 40 years with 3M and was known as a “builder of businesses.” He successfully commercialized several new product lines including Scotchlite and Thermo-Fax copying machines. During his tenure,... View Details

Keywords: Fabricated Goods

29 Aug 2024
Research & Ideas

Shoot for the Stars: What to Know About the Space Economy

A new space race—one fueled more by commercial conquest than intergalactic domination—is charting solutions to pressing problems in national security, climate change, and communication. With costs poised to drop and innovation on the... View Details

Keywords: by Kara Baskin; Aerospace

10 Apr 2006
Research & Ideas

Lessons from the Browser Wars

diffused into the market. The debate was this: Did Microsoft win because its Internet Explorer was the technologically superior product to Netscape Navigator, or was Microsoft just more successful at the distribution end by convincing... View Details

Keywords: by Sara Grant; Consumer Products; Consumer Products; Consumer Products

15 Dec 2008
Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

arrangements from the perspective of the "elephants"? A: Most successful large companies excel at business planning, allocation of capital, and execution. Many are also good at product innovation in the small, continuous... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products; Consumer Products

07 Dec 1999
Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz reasoned, of building the brand. In the 1870s, branding was a... View Details

Keywords: by Nancy F. Koehn

Web

Buy Now, Pay Later: Credit and Information Technology

and entrepreneurs. Robert Graham Dun, head of the Mercantile Agency from 1859 to his death in 1900, was one of the first to perceive the business potential of the typewriter. A commercially successful model had been in View Details

Robert H. Sorensen

Sorensen led Perkin-Elmer to become one of the premier diversified technology companies in the United States. It developed the first commercial super minicomputer in 1979. During his CEO tenure, sales and earnings more than tripled and... View Details

Keywords: Computers & Electronics

16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

is a really exciting marketing frontier, fertile with possibilities. It is a rival to paid search, and products like MySpace might conceivably evolve into something even bigger. Google's limitation as an interactive marketing medium today... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

15 Aug 2019
Blog Post

Stan Chang: “A Guided Experience into the World of Entrepreneurship”

role as Product Manager Intern with responsibilities he describes as “a mix of technology development and business analysis. I work with a team focused on developing products aimed at lowering energy usage... View Details

Keywords: Technology; Entrepreneurship

Richard R. Deupree

sponsoring the first radio soap opera - “The Puddle Family” in 1932. In 1939, just five months after the introduction of television in the U.S., Procter & Gamble aired its first TV commercial (for Ivory soap) during the first... View Details

Keywords: Personal Care & Home Products

Web

Digital Archival Resources - Edwin H. Land & Polaroid | Harvard Business School

manufacturing operations, new product development, advertising and marketing strategies, and year-end financial statements. The Dewey Library, MIT Libraries and the Thomas J. Watson Library of Business Economics, Columbia University... View Details

Web

A Marketing Revolution - The Art of American Advertising

time, Americans had become visually literate consumers of commercial messages. “Magazine ads took the place of trade cards within the production of advertising, as well as within the imaginations of a... View Details

October 2003 (Revised February 2004)
Case

Strategic Inflection: TiVo in 2003 (A)

By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall

Mike Ramsey, TiVo's CEO, must decide on which direction to build the company. Facing an onslaught of new competitors, a huge opportunity in the cable industry, and the possibility of becoming the new "user interface" for TV entertainment, Ramsey must balance the... View Details

Keywords: Television Entertainment; Profit; Product Positioning; Standards; Opportunities; Commercialization; Competition; Technology Adoption; Entertainment and Recreation Industry

Citation

Educators

Purchase

Career Coach

Jessica Mbaeliachi

to the Board of Directors, and key Enterprise Level strategic initiatives. She previously served as the company’s Head of Strategy and Operations for Intercontinental Markets, driving commercial strategy, brand planning and business... View Details

Keywords: Emerging Markets; Health Care

24 Sep 2007
Research & Ideas

The FDA: What Will the Next 100 Years Bring?

facilities each year, an increasing number of which are on foreign soil. "Without the FDA, each of us would individually spend a lot more time researching where products come from and what ingredients they contain," says Harvard Business... View Details

Keywords: by Sean Silverthorne; Consumer Products; Consumer Products; Consumer Products; Consumer Products

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

customers willingly pay higher prices. The relevant readers are general managers responsible for a P&L, marketing and sales managers responsible for making product and selling decisions (including pricing), and people in operations... View Details

Keywords: by Sean Silverthorne; Consumer Products; Consumer Products

07 Mar 2024
Blog Post

IFC India: Green-tech Entrepreneurship in India

international products often fail to accommodate the local nuances of climate, traffic, and regulatory dynamics. Log 9's commitment to customizing battery technology for the extreme heat and humid conditions common in India’s environment... View Details

01 Dec 2022
News

Flying High

didn’t ground demand,” she notes. “The demand was still there, especially for products like ours that limited your exposure.” When passenger air travel neared pre-pandemic levels in 2022, Aero discovered another advantage. With View Details

Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation

24 Aug 2016
Research & Ideas

Can Obamacare Be Saved?

many carriers may have to develop a fundamentally different business model—the commercial segment model is not viable for the public exchanges.” INGREDIENTS FOR SUCCESS From consumers: Consumers need to learn how to make smarter choices... View Details

Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health

20 Sep 2021
Blog Post

Student Spotlight: Summer Internships in Business and Environment

joining HBS. Cal Brooks (MBA 2022, Section A), Summer Internship: Commercialization Strategy Intern at Malta Malta is building a new type of electro-thermal energy storage system that can collect and store energy from any source (i.e.... View Details

Publications