Product Commercialization - Publications - Faculty & Research

Arthur D. Little

Little founded the largest unendowed commercial industrial research laboratory in the United States. Little, who was initially interested in chemistry of cellulose and its application in production, gradually expanded his interest to... View Details

Keywords: Services

February 2010
Supplement

Organization and Strategy at Millennium (B)

By: Julie M. Wulf and Scott Waggoner

This case examines Millennium's strategic and organizational responses to the rapid evolution of the biopharmaceutical industry. In the early 2000s, as Millennium's competitive advantage in early-stage research slipped away and its losses mounted, founder CEO Mark... View Details

Keywords: Leading Change; Transformation; Decision Choices and Conditions; Crisis Management; Competitive Advantage; Commercialization; Selection and Staffing; Product Development; Organizational Change and Adaptation; Pharmaceutical Industry

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Breaking Down the Barriers - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

olvwork490187 Margaret Bourke-White. George Washington Bridge, ca. 1934. olvwork490064 As photography became more firmly established as the medium of choice for print advertising, the boundaries between fine art and commercial photography... View Details

Thomas Adams, Jr.

Experimenting with chicle (a gum substance from the Mexican Spodilla tree), Adams discovered a commercial use for the substance by utilizing it in the manufacture of a chewing gum. Adams developed public acceptance of this new and unique... View Details

Keywords: Food & Tobacco

04 Sep 2019
News

Advancing Diagnostics that Can Save Lives

and commercialize medical diagnostic tools that will, ultimately, improve health outcomes. Lee’s DZD was one of the inaugural startups in 2016 at the Life Lab, a state-of-the-art wet lab and coworking space in Allston for Harvard... View Details

Keywords: Susan Young

15 Dec 2008
Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

arrangements from the perspective of the "elephants"? A: Most successful large companies excel at business planning, allocation of capital, and execution. Many are also good at product innovation in the small, continuous... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products; Consumer Products

Robert H. Sorensen

Sorensen led Perkin-Elmer to become one of the premier diversified technology companies in the United States. It developed the first commercial super minicomputer in 1979. During his CEO tenure, sales and earnings more than tripled and... View Details

Keywords: Computers & Electronics

07 Jun 2016
Op-Ed

Can Brand Trump Win a Presidency?

lifestyle, these other products can add brand value and, being produced by others under license, they deliver some extra profit to the Trump organization. "In the world of representative democracy, you have to be the market share... View Details

Keywords: by John A. Quelch; Advertising; Media & Broadcasting

01 Jun 2008
News

A Binary Formula

scientific knowledge into commercial applications. For HBS participants, an overriding goal was to gain a better understanding of how the School might best contribute to this effort. “To maintain a leadership position globally, the United... View Details

Keywords: Garry Emmons; science; research; Colleges, Universities, and Professional Schools; Educational Services; Management

17 Mar 2022
Research & Ideas

Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’

life and gives consumers the product quality they expect. Observing this decision from a distance and out of context, a skeptic might question Gotham Greens’ commitment to its purpose, concluding it had chosen a View Details

Keywords: by Ranjay Gulati

17 Nov 2022
News

Alumni Leaders on Decarbonization Strategies for Combating Climate Change

We’ve already seen the economics shift for a number of startups in battery development, battery recycling, carbon capture, solar development, and clean hydrogen. Within EVs, the IRA’s tax credit of 30 percent on commercial EVs (up to... View Details

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

customers willingly pay higher prices. The relevant readers are general managers responsible for a P&L, marketing and sales managers responsible for making product and selling decisions (including pricing), and people in operations... View Details

Keywords: by Sean Silverthorne; Consumer Products; Consumer Products

William B. Bell

Bell diversified American Cyanamid, developing the company into the 5th largest producer of chemicals in the U.S., manufacturing over 5,000 products. Bell developed new processes for the commercial View Details

Keywords: Chemicals & Industrial

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Buy Now, Pay Later: Research Links - Printed Collections

labor, and socialis Trade Catalog Collection Baker Library’s collection of historical trade catalogs includes dozens advertising products that were commonly sold on credit, particularly furniture, pianos, farm equipment, and sewing... View Details

01 Mar 2016
News

Reinventing the Wheel

the air or clogging landfills appealed to Cardozo. He’d worked extensively in startups and spent some time in the corporate world, but now he wanted more than commercial success—he wanted to lead a company that had what he calls a “strong... View Details

Keywords: Maureen Harmon

April 2009
Teaching Note

Amylin Pharmaceuticals: Diabetes and Beyond (TN)

By: Richard G. Hamermesh and Rachel Gordon

Teaching Note for [809011]. View Details

Keywords: Negotiation Deal; Product Development; Success; Commercialization; Governing Rules, Regulations, and Reforms; Resource Allocation; Pharmaceutical Industry

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06 Jun 2017
First Look

First Look at New Research and Ideas: June 6, 2017

forthcoming American Economic Journal: Economic Policy Selection and Market Reallocation: Productivity Gains from Multinational Production By: Alfaro, Laura, and Maggie X. Chen Abstract—Assessing the View Details

Keywords: Sean Silverthorne

15 Aug 2019
Blog Post

Stan Chang: “A Guided Experience into the World of Entrepreneurship”

role as Product Manager Intern with responsibilities he describes as “a mix of technology development and business analysis. I work with a team focused on developing products aimed at lowering energy usage... View Details

Keywords: Technology; Entrepreneurship

11 Nov 2021
Blog Post

ZONE DEFENSE: These self-driving, AI-powered drones do recon so soldiers don’t have to

but have accounted for over half of combat casualties in recent conflicts. Most of those occur in close, urban combat, as service members go building by building in search of hidden threats. “We hear things like, ‘This product made a... View Details

September 2020
Case

Apple Bets on Augmented Reality

By: Rory McDonald, David Lane and Mel Martin

In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpected viral... View Details