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Publications
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- Faculty Publications (630)
- January 1998
- Case
Connecticut Spring and Stamping Corporation (B)
By: H. Kent Bowen, Massimo Russo and Steven J. Spear
Connecticut Spring and Stamping Corp. (CSSC), a 50-year-old spring manufacturing and metal stamping firm, is experiencing slow sales growth and feeling the impact of global competition. The company has over 800 customers but little understanding of those customers'... View Details
- January 1998 (Revised May 1999)
- Case
General Scanning, Inc. (A)
By: H. Kent Bowen, Sean McClenaghan and Charles Tillen
General Scanning, Inc. was founded by Jean Montagu and Pierre Brosens, two MIT mechanical engineers with an interest in developing innovative products based on the early application of lasers. They invented proprietary technology for laser beam positioning and scanning... View Details
- January 1998 (Revised April 1998)
- Case
Lincoln Electric: Venturing Abroad
By: Christopher A. Bartlett and Jamie O'Connell
Lincoln Electric, a 100-year-old manufacturer of welding equipment and consumables based in Cleveland, Ohio, motivates its U.S. employees through a culture of cooperation between management and labor and an unusual compensation system based on piecework and a large... View Details
- December 1997 (Revised April 1998)
- Case
www.springs.com
By: F. Warren McFarlan and Melissa Dailey
Business Week's June 1997 "Rising Star" profile of Springs Industries' president and COO, Crandall Bowles, reported that she was poised to become one of the top two or three women executives in the country. In November 1997, the company announced Bowles' appointment to... View Details
- December 1997 (Revised October 1999)
- Case
Citibank: Performance Evaluation
By: Robert L. Simons and Antonio Davila
Citibank has introduced a new, comprehensive performance-scorecard system. A regional president struggles with a tough decision: how to evaluate an outstanding branch manager who has scored poorly on an important customer satisfaction measure. This case provides a... View Details
- November 1997 (Revised November 2010)
- Case
Hikma Pharmaceuticals (A)
By: John A. Quelch
The president of a Jordanian pharmaceutical company is contemplating how to further penetrate the U.S. market, either through its own manufacturing and sales efforts, or as a supplier to a third party. View Details
- September 1997 (Revised October 2001)
- Case
efficient market services: August 1993 (A)
By: Paul A. Gompers and Jeffrey A. Farrell
Penny Baron, vice president of efficient market services, must decide how to finance rapid expansion for a young market research company. Venture leasing is a possibility and terms are explored. View Details
- September 1997 (Revised October 1997)
- Case
Information at the World Bank: In Search of a Technology Solution (B)
By: W. Earl Sasser and Josep Valor
Acting on his vision to make the World Bank a knowledge institution, bank President Wolfensohn announces the creation of an Information and Knowledge Management Council and an Information Solutions Group, headed by a newly nominated CEO, Mohamed Muhsin. This case... View Details
- September 1997
- Case
Information at the World Bank: In Search of a Technology Solution (A)
By: W. Earl Sasser, Josep Valor and Carin-Isabel Knoop
Information Technology Services Director Mohamed Muhsin planned to restructure the World Bank's information technology in response to President Jim Wolfensohn's call to build a knowledge bank. Several reorganization efforts taken by the bank in the 1980s led to a... View Details
- July 1997
- Case
Walt Disney's Dennis Hightower: Weaving Together the European Operations
By: Ashish Nanda
The case describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. It focuses on how he has gone about establishing a regional office and knitting local operations closer together, the... View Details
- June 1997 (Revised October 2001)
- Case
Elliot Lebowitz
By: Paul A. Gompers and Alexander Tsai
Elliot Lebowitz, president and CEO of BioTransplant, must decide on a strategy for this young biotechnology start-up. Among the issues to be resolved are focus of research and search for strategic alliance partners. View Details
- May 1997 (Revised October 2005)
- Supplement
Ecolab, Inc. (G): Institutional Sales Conference
By: Ashish Nanda
Supplements the (A) case. Includes excerpts from speeches by Ecolab president Al Schuman, CEO Sandy Grieve, and three senior sales executives, and highlights the camaraderie and goodwill among senior executives of Ecolab's Institutional Division. May be used in place... View Details
- April 1997 (Revised February 2001)
- Case
Mexico in Debt
By: Richard H.K. Vietor and Eilene Zimmerman
Describes Mexico's political and economic system in the 1960s and 1970s. Focuses on: 1) the causes of the debt crisis in 1982; 2) elements of President de la Madrid's restructuring efforts between 1982-88; President Salinas's attempts to complete restructuring and... View Details
- March 1997 (Revised January 1999)
- Case
Cambridge Technology Partners: Corporate Venturing (August 1996)
By: Paul A. Gompers and Catherine M. Conneely
Concerns the decision of Jim Sims, president and CEO of Cambridge Technology Partners (CTP) to form a corporate venture capital subsidiary. CTP is a fast-growing information technology consulting firm that has been presented with many investment opportunities from... View Details
- February 1997 (Revised January 2002)
- Case
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
- December 1996 (Revised June 1997)
- Case
Trinity College (A)
By: F. Warren McFarlan and Jaan Elias
Trinity College was an elite, private, liberal-arts college of some 1,800 students located in Hartford, CT. When Tom Gerety was chosen as Trinity's 17th president in 1989, he pledged to stay for ten years. Now less than five years at the job, Gerety announced he was... View Details
- November 1996
- Case
Del Webb Corporation (A), The
By: Jay W. Lorsch and Samanta Graff
Begins with a company history, tracing the tenures of founder Del E. Webb and his successor as chairman and CEO, Robert H. Johnson. Johnson inherited a diversified company that was involved in construction, real estate development (including the famous Sun City), and... View Details
- October 1996 (Revised January 1998)
- Case
Sony Corporation: Car Navigation Systems
By: John A. Quelch
In the summer of 1996, Masao Morita, president of Sony Personal Mobile Communication Co., contemplated how to formulate its multinational marketing strategy for the fast-changing car navigation systems market. Morita needed to resolve the conflicting views within his... View Details
- September 1996 (Revised November 1996)
- Case
World Bank (A): Under Siege
By: George C. Lodge and Carin-Isabel Knoop
Describes the issues that James Wolfensohn faces when he takes over the World Bank as president in June 1995. Presents several lines of criticism of the bank's strategy, structure, and relevance. View Details
- September 1996 (Revised June 1998)
- Case
InterSoft of Argentina (A)
By: Linda A. Hill and Stacy Palestrant
Focuses on InterSoft of Argentina, a growing software company in Argentina. In 1993, InterSoft acquires a Russian software company and Emilo Lopez, the vice president and director of InterSoft's Systems Software Lab, must manage a creative, cross-cultural, "virtual"... View Details