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  • All HBS Web  (3,931)
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  • 29 Sep 2015
  • First Look

September 29, 2015

powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream—and how the commercialization of the Internet was... View Details
Keywords: Sean Silverthorne
  • 2006
  • Book

Design-Inspired Innovation

By: James Utterback, Bengt–Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether and Roberto Verganti
When an innovation is inspired by design, it transcends technology and utility. The design delights the user, seamlessly integrating the physical object, a service, and its use into something whole. A design-inspired innovation is so simple that it becomes an extension... View Details
Keywords: Innovation and Invention; Product Design; Product Development
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Utterback, James, Bengt–Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether, and Roberto Verganti. Design-Inspired Innovation. World Scientific Publishing, 2006.
  • March 2024
  • Teaching Note

'Storrowed': A Generative AI Exercise

By: Mitchell Weiss
Teaching Note for HBS Exercise No. 824-188. “Storrowed” is an exercise to help participants raise their proficiency with generative AI. It begins by highlighting a problem: trucks getting wedged underneath bridges in Boston, Massachusetts on the city’s Storrow Drive.... View Details
Keywords: AI and Machine Learning; Entrepreneurship; Innovation and Invention; Government Administration; Transportation Industry; Transportation Industry
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Weiss, Mitchell. "'Storrowed': A Generative AI Exercise." Harvard Business School Teaching Note 824-189, March 2024.
  • February 2022
  • Supplement

SpartanNash Company: The Amazon Warrants (A)

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher
As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters into a new commercial agreement with a supplier. Over the past 20 years, Amazon has gotten warrants almost 20... View Details
Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Distribution Industry; Distribution Industry; United States
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Esty, Benjamin C., E. Scott Mayfield, and Daniel Fisher. "SpartanNash Company: The Amazon Warrants (A)." Harvard Business School Spreadsheet Supplement 222-704, February 2022.
  • January 1999
  • Exercise

Seneca Systems (B): General and Confidential Instructions for R. Thompson, Vice President, Marketing

Seneca is a three-party negotiation-mediation simulation. The context is a product failure crisis in a manufacturing company with highly autonomous units. The heads of two divisions are in a dispute over who has responsibility for failures in a key product. The head of... View Details
Keywords: Negotiation Participants; Business Divisions; Power and Influence; Manufacturing Industry
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Watkins, Michael D. "Seneca Systems (B): General and Confidential Instructions for R. Thompson, Vice President, Marketing." Harvard Business School Exercise 899-172, January 1999.
  • 2016
  • Book

Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

By: Elie Ofek, Eitan Muller and Barak Libai
This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling... View Details
Keywords: Innovation; Technology Diffusion; New Products; Customer Lifetime Value; Monetization Strategy; Social Influence; Innovation Adoption; Forecasting Demand; Commercialization; Marketing Strategy; Practice; Customer Value and Value Chain; Research; Innovation and Management; Technology Adoption; Forecasting and Prediction; Product Development
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Ofek, Elie, Eitan Muller, and Barak Libai. Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services. University of Chicago Press, 2016.
  • July – August 2009
  • Article

Restoring American Competitiveness

By: Gary P. Pisano and Willy C. Shih
For decades, U.S. companies have been outsourcing manufacturing in the belief that it held no competitive advantage. That's been a disaster, maintain Harvard professors Pisano and Shih, because today's low-value manufacturing operations hold the seeds of tomorrow's... View Details
Keywords: Competitive Advantage; Value; Production; Innovation and Invention; Product Development; Government and Politics; Social Issues; Management Practices and Processes; Investment; Research and Development; Job Cuts and Outsourcing; Competency and Skills; Service Industry; United States
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Pisano, Gary P., and Willy C. Shih. "Restoring American Competitiveness." Harvard Business Review 87, nos. 7-8 (July–August 2009). (Winner of McKinsey Award. First Place For the best articles published each year in the Harvard Business Review presented by McKinsey & Company​.)
  • 05 Jun 2012
  • First Look

First Look: June 5

characteristics. However, most industries with a significant presence of multi-location firms are oligopolistic in nature, which suggests that strategic interaction among firms plays an important role in firms' decision-making processes.... View Details
Keywords: Sean Silverthorne
  • April 2013
  • Case

Managing with Analytics at Procter & Gamble

By: Thomas H. Davenport, Marco Iansiti and Alain Serels
Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to... View Details
Keywords: Analytics; Data Management; Forecasting; Shared Services; Procter & Gamble; Laundry Detergent; Information Management; Forecasting and Prediction; Information Technology; Mathematical Methods; Consumer Products Industry; North America
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Davenport, Thomas H., Marco Iansiti, and Alain Serels. "Managing with Analytics at Procter & Gamble." Harvard Business School Case 613-045, April 2013.
  • May 2018
  • Article

Linda Babcock: Go-getter and Do-gooder

By: Max Bazerman, Iris Bohnet, Hannah Riley-Bowles and George Loewenstein
In this tribute to the 2007 recipient of the Jeffrey Z. Rubin Theory‐To‐Practice Award from the International Association for Conflict Management (IACM), we celebrate Linda Babcock's contributions to diverse lines of research, her tireless and effective efforts to put... View Details
Keywords: Personal Development and Career; Biography; Research; Negotiation; Leadership; Practice
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Bazerman, Max, Iris Bohnet, Hannah Riley-Bowles, and George Loewenstein. "Linda Babcock: Go-getter and Do-gooder." Negotiation and Conflict Management Research 11, no. 2 (May 2018): 130–145.
  • March 2012
  • Article

The Incentive Bubble

By: Mihir Desai
The past three decades have seen American capitalism quietly transformed by a single, powerful idea—that financial markets are a suitable tool for measuring performance and structuring compensation. Stock instruments for managers, high-powered incentive contracts for... View Details
Keywords: Economic Systems; Financial Markets; Executive Compensation; Motivation and Incentives; Corporate Governance; Equality and Inequality; Human Capital; United States
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Desai, Mihir. "The Incentive Bubble." Harvard Business Review 90, no. 3 (March 2012).
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

different people. The power of measurement was to take the ambiguity out of words so that everyone had a clear, coherent picture of exactly what the strategy is.   Partnering With Employees Several forces highlight the importance of... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 2015
  • Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
  • January 2002
  • Exercise

Socrates, Inc.

By: Alan D. MacCormack and Kerry Herman
Socrates, Inc., a provider of e-learning tools and technologies to educational institutions and, potentially, corporations, must decide which of several opportunities to pursue next and which priorities to focus on in terms of better structuring the firm's processes... View Details
Keywords: Business Plan; Business Startups; Internet and the Web; Opportunities; Business Processes; Organizational Structure; Decision Choices and Conditions; Organizational Design; Education Industry; Education Industry
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MacCormack, Alan D., and Kerry Herman. "Socrates, Inc." Harvard Business School Exercise 602-115, January 2002.
  • November 2002 (Revised May 2003)
  • Case

Education in Chile: A Venue for Individual, Business and Community Involvement

Describes the alliance between a private businessman in Chile and a municipality to manage the local public education system. Describes the institution of a performance-based culture, including the use of management tools to align visions and incentives among key... View Details
Keywords: Partners and Partnerships; Social Entrepreneurship; Social Issues; Education; Business and Community Relations; Education Industry; Chile
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Barrett, Diana, Rafael Aguila, Mladen Koljatic, Monica Silva, and Alexandra de Royere. "Education in Chile: A Venue for Individual, Business and Community Involvement." Harvard Business School Case 303-078, November 2002. (Revised May 2003.)
  • 01 Aug 2018
  • What Do You Think?

Are Free Trade and Free Markets Quaint Ideas From the Past?

maximize the purchasing power of consumers or if it is to reinforce certain government favoured industries and, indirectly, the people who work and invest in those industries. After more than thirty years... View Details
Keywords: by James Heskett
  • 2019
  • Article

Overcoming Cultural Resistance to Open Source Innovation

By: John Winsor, Jin Hyun Paik, Michael Tushman and Karim R. Lakhani
Purpose: This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.
Design/methodology/approach: Discussion related to observation, experience and case studies... View Details
Keywords: Open Source Innovation; Organizational Culture; Organizational Change and Adaptation; Business Model; Technological Innovation; Collaborative Innovation and Invention
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Winsor, John, Jin Hyun Paik, Michael Tushman, and Karim R. Lakhani. "Overcoming Cultural Resistance to Open Source Innovation." Strategy & Leadership 47, no. 6 (2019): 28–33.
  • March 2000 (Revised June 2001)
  • Case

AES: Hungarian Project (A)

By: Lynn S. Paine and Ann Leamon
The AES Corp., the world's largest independent power producer, has put out a request for bids to build a new power plant in Hungary. Just after the closing date for submitting bids, one of the contractors calls to request an opportunity to "improve" its bid. Although... View Details
Keywords: Bids and Bidding; Energy Generation; Technology Adoption; Business Startups; Ethics; Value; Energy Industry; Hungary
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Paine, Lynn S., and Ann Leamon. "AES: Hungarian Project (A)." Harvard Business School Case 300-045, March 2000. (Revised June 2001.)
  • May 2014
  • Article

Information and Two-Sided Platform Profits

By: Andrei Hagiu and Hanna Halaburda
We study the effect of different levels of information on two-sided platform profits under monopoly and competition. One side (developers) is always informed about all prices and therefore forms responsive expectations. In contrast, we allow the other side (users) to... View Details
Keywords: Responsive Expectations; Passive Expectations; Wary Expectations; Information; Performance Expectations; Two-Sided Platforms; Monopoly
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Hagiu, Andrei, and Hanna Halaburda. "Information and Two-Sided Platform Profits." International Journal of Industrial Organization 34 (May 2014): 25–35.
  • June 2016
  • Article

Understanding Online Hotel Reviews Through Automated Text Analysis

By: Shawn Mankad, Hyunjeong "Spring" Han, Joel Goh and Srinagesh Gavirneni
Customer reviews submitted at Internet travel portals are an important yet underexplored new resource in obtaining feedback on customer experience for the hospitality industry. These data are often voluminous and unstructured, presenting analytical challenges for... View Details
Keywords: Hotel Reviews; Natural Language Processing; Information Technology; Service Operations; Accommodations Industry; Moscow
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Mankad, Shawn, Hyunjeong "Spring" Han, Joel Goh, and Srinagesh Gavirneni. "Understanding Online Hotel Reviews Through Automated Text Analysis." Service Science 8, no. 2 (June 2016): 124–138.
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