Publications

February 1993
Background Note

HRM Course Overview Note

By: Michael Beer

Provides an overview of the first-year required course in Human Resource Management. It argues that commitment, coordination, and competence are critical organizational outcomes and that skills in organizational diagnosis, design, and change are central to obtaining... View Details

Keywords: Change; Competency and Skills; Human Resources; Organizations; Organizational Design; Outcome or Result; Behavior

2019
Article

Brokerage and Brokering: An Integrative Review and Organizing Framework for Third Party Influence

By: Nir Halevy, Eliran Halali and Julian Zlatev

Brokerage and brokering are pervasive and consequential organizational phenomena. Prevailing models underscore social structure and focus on the consequences that come from brokerage—occupying a bridging position between disconnected others in a network. By contrast,... View Details

Keywords: Brokerage; Brokering; Social Interactions; Organizations; Relationships; Power and Influence; Framework

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October 2021
Article

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Nicolas Padilla and Eva Ascarza

The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details

Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis

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Article

Technology, Identity, and Inertia: Through the Lens of 'The Digital Photography Company'

By: Mary Tripsas

Organizations often experience difficulty when pursuing new technology. Large bodies of research have examined the behavioral, social, and cognitive forces that underlie this phenomenon; however, the role of an organization's identity remains relatively unexplored.... View Details

Keywords: Change Management; Disruptive Innovation; Organizational Culture; Behavior; Cognition and Thinking; Identity; Perception; Technology Adoption

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2015
Working Paper

Coactive Vicarious Learning: Towards a Relational Theory of Vicarious Learning in Organizations

By: Christopher G. Myers

Vicarious learning—a process of individual belief and behavior change that occurs through being exposed to, and making meaning of, another's experience—has long been recognized as a key driver of individual, team and organizational success. Yet existing perspectives on... View Details

Keywords: Organizations; Learning

February 2024 (Revised February 2024)
Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang

Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details

Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States

29 Apr 2015
HBS Seminar

Jason Jay, MIT Sloan School of Management

27 Jun 2024
Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

humans but do influence the behavior of LLMs. Marketers could use such machine-learning techniques to determine the best strategic text strings to include in their product information pages for desired results in almost real time, the... View Details

Keywords: by Ben Rand; Technology

23 Aug 2021
News

Power Can Be Abused, Scholars Say, or Harnessed for the Greater Good

2020
Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza

The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details

Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry

April 2004 (Revised May 2010)
Case

Columbia's Final Mission

By: Richard M.J. Bohmer, Amy C. Edmondson, Michael Roberto, Laura Feldman and Erika Ferlins

Describes the 16-day final mission of the space shuttle Columbia in January 2003 in which seven astronauts died. Includes background on NASA and the creation of the human space flight program, including the 1970 Apollo 13 crisis and 1986 Challenger disaster. Examines... View Details

Keywords: Leadership; Crisis Management; Management Skills; Organizational Culture; Groups and Teams; Behavior; Aerospace Industry

Leslie A. Perlow is the Konosuke Matsushita Professor of Leadership in the Organizational Behavior Unit at Harvard Business School. She leads the Crafting Your Life Special Project, dedicated to helping individuals make purposeful life choices while gathering... View Details

24 Jan 2019
HBS Seminar

Melissa Valentine, Stanford University

August 2002 (Revised January 2003)
Case

Siebel Systems: Anatomy of a Sale, Part 1

By: John A. Deighton and Das Narayandas

How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months—from Siebel's initial... View Details

Keywords: Leadership; Management Analysis, Tools, and Techniques; Marketing Strategy; Consumer Behavior; Organizational Structure; Behavior; Competition; Applications and Software; Technology Industry

2025
Working Paper

Training Within Firms

By: Brayan Diaz, Andrea Neyra-Nazarrett, Julian Ramirez, Raffaella Sadun and Jorge Tamayo

Training investments are essential for improving worker and firm productivity, yet their implementation is often hindered by low participation rates and insufficient worker engagement. This study uses data from three firms–a car manufacturer, a quick-service... View Details

Keywords: Productivity; Absenteeism; Middle Managers; Training; Management Practices and Processes; Performance Productivity; Employees

2012
Working Paper

Reaching for Yield in the Bond Market

By: Bo Becker and Victoria Ivashina

Reaching-for-yield—the propensity to buy riskier assets in order to achieve higher yields—is believed to be an important factor contributing to the credit cycle. This paper analyses this phenomenon in the corporate bond market. Specifically, we show evidence for... View Details

Keywords: Fixed Income; Reaching For Yield; Financial Intermediation; Insurance Companies; Insurance; Bonds; Assets; Risk Management; Investment Return; Investment Portfolio; Insurance Industry

2008
Working Paper

Product Development and Learning in Project Teams: The Challenges are the Benefits

By: Amy C. Edmondson and Ingrid M. Nembhard

The value of teams in new product development (NPD) is undeniable. Both the interdisciplinary nature of the work and industry trends necessitate that professionals from different functions work together on development projects to create the highest quality product in... View Details

Keywords: Competency and Skills; Learning; Management Skills; Product Development; Projects; Groups and Teams; Conflict Management; Social and Collaborative Networks

10 Dec 2018
HBS Seminar

Julianna Pillemer, Wharton, University of Pennsylvania

August 2002 (Revised February 2003)
Case

Siebel Systems: Anatomy of a Sale, Part 2

By: John A. Deighton and Das Narayandas

How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial... View Details

Keywords: Business Cycles; Leadership; Management Analysis, Tools, and Techniques; Marketing Strategy; Consumer Behavior; Organizational Structure; Behavior; Competition; Applications and Software; Technology Industry