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Show Results For
- All HBS Web
(576)
- People (1)
- News (142)
- Research (344)
- Events (2)
- Multimedia (6)
- Faculty Publications (139)
- 01 Apr 2008
- First Look
First Look: April 1, 2008
Working PapersMental Accounting and Small Windfalls: Evidence from an Online Grocer Authors:Katherine L. Milkman, John Beshears, Todd Rogers, and Max H. Bazerman (revised March 2008) Abstract We study the effect of small windfalls on... View Details
Keywords: Martha Lagace
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
both theory and practice. In the United States, for example, the amount invested in sales forces exceeds an estimated $800 billion a year. That's more than three times the money US firms spend annually on all media and advertising, at... View Details
Keywords: by Sean Silverthorne
- 01 Mar 2010
- News
Money Matters
are common in the United States, “no other company in India is working on this model, and it represents a huge channel innovation,” he explains. To hone iTrust’s credentials as a thought leader in financial advice, the firm quickly developed a formidable View Details
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
account, we present six studies, conducted in the field and in the lab. A pre-registered field experiment indicated that diners were 21.1% more likely to buy a bowl of chicken noodle soup when a sign revealing its ingredients also included the cafeteria’s costs to make... View Details
Keywords: Dina Gerdeman
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
to a variety of services, establish online reputation, and—eventually—find broader application in the physical world, such as for event ticketing. And major media and collectibles franchises will start... View Details
Keywords: by HBS News
- 18 Aug 2009
- First Look
First Look: August 18
model from a social networking site to an online gaming business came with new challenges. They hired almost an entirely new staff, cultivated new partnerships, and most urgently sought new funding. However, with three years of... View Details
Keywords: Martha Lagace
- 01 Jun 2014
- News
Screen Saver
AMC stock at its opening price of $18 a share. (The company's employees were given the same deal.) The articles that reported this news also wondered if AMC was a good investment, given the rise of online movie viewing and home... View Details
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
trust in traditional media is at its highest point in the past decade at 66 percent. But trust in social media platforms languishes at around 43 percent, and in this era of fake news, fixed elections and... View Details
- 18 Sep 2007
- First Look
First Look: September 18, 2007
Andrew Banks and Royce Yudkoff were considering raising a 5th fund for their media-focused private equity firm, ABRY Partners. ABRY had a strong track record that the co-founders attributed to their group's deep knowledge of the media... View Details
Keywords: Martha Lagace
- 18 Mar 2008
- First Look
First Look: March 18, 2008
alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft... View Details
Keywords: Martha Lagace
- 12 Nov 2013
- First Look
First Look: November 12
GlaxoSmithKline: Sourcing Complex Professional Services Pharmaceutical company GlaxoSmithKline (GSK) uses an innovative new approach to procuring outside legal counsel: it replaces relationship-based selection and law firms' traditional time-based billing with... View Details
Keywords: Sean Silverthorne
- Web
Past Projects | Social Enterprise | Harvard Business School
As such, we are building an educational mobile app that uses innovations in children's media to teach STEM skills through funny, interactive, animated, short movies. In this way, we seek to address the two challenges to STEM education by... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
unprecedented rates. Diabetes rates have boomed. Online data thefts have surged. Urbanization and waste have soared. What is happening? Is it globalization? Or is something much deeper taking place, something that the world had never... View Details
- 26 Jan 2016
- First Look
January 26, 2016
Abstract—Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these... View Details
Keywords: Sean Silverthorne
- 17 Jul 2012
- First Look
First Look: July 17
boasting a robust presence on Twitter, Facebook, and LinkedIn. Now the company is seeking to evolve the Group's efforts from social media to social strategy-and start moving both revenue generation and strategy integration into HBR's... View Details
Keywords: Sean Silverthorne
- 20 Mar 2012
- First Look
First Look: March 20
rationale behind it. Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/311086-PDF-ENG Claude Grunitzky Julie Battilana, Lakshmi Ramarajan, and James WeberHarvard Business School Case 412-065 Claude Grunitzky, a media... View Details
Keywords: Sean Silverthorne
- 01 Jun 2018
- News
The Long Run
only give you one year.’ That was 10 years ago,” recalls Lee Shaw. The controversial media campaign—which included TV, print, billboard, and radio ads—saturated Montana from 2005 onward, with the effort spreading to six other states.... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
students learn how to apply discipline to the inexact science of valuing private enterprises." Running and Growing the Small Company The dramatic beginnings of entrepreneurial businesses have been much discussed in the media and business... View Details
- 13 Dec 2016
- First Look
December 13, 2016
protection than SOEs. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51975 December 2016 Harvard Business Review Fixing Discrimination in Online Marketplaces By: Fisman, Ray, and Michael Luca Abstract—Online marketplaces... View Details
Keywords: Carmen Nobel
- 11 Dec 2012
- First Look
First Look: Dec. 11
Meneilly, manager of hip-hop star Shawn Carter-better known as Jay-Z-and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of Microsoft's Online Services division, to enter into an unprecedented, high-stakes... View Details
Keywords: Sean Silverthorne