Publications

05 Apr 2017
Research & Ideas

For Women Especially, It Pays to Know What Car Repairs Should Cost

offered them a lower price, but when women said the exact same thing, they were exploited.” Lessons for consumers Israeli studies how the internet affects interactions of both consumers and firms with each... View Details

Keywords: by Wendy Guild Swearingen; Auto; Service

April 1990 (Revised August 1993)
Case

NIKE in China (Abridged)

By: James E. Austin

Nike is reviewing its strategy for producing shoes in China for the U.S. market. Compares the experience in China with that in other countries. View Details

Keywords: Strategy; Production; Consumer Products Industry; Consumer Products Industry; China; United States

August 10, 2019
Editorial

E-Commerce Promised the World. Are We Happy With Our Purchase?

By: Louis Hyman and Kwelina Thompson

It has been 25 years since the first online transaction, but we are still struggling with the balance between convenience and security. View Details

Keywords: Technological Innovation; Technology Adoption; E-commerce; Consumer Behavior; Internet and the Web

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23 Feb 2021
Research & Ideas

COVID-19 Shines New Light on Working Conditions in Supply Chains

invent their own standards?” he says. “It's because federal and state safety regulators haven’t set up clear rules and guidance.” We recently talked to Toffel, the Senator John Heinz Professor of Environmental Management, about how the pandemic has spurred companies... View Details

Keywords: by Danielle Kost; Apparel & Accessories

October 1971 (Revised June 1985)
Case

Fisher-Price Toys, Inc.

Reviews new product introduction and pricing decisions for a riding toy designed for preschool children. Designed to provide background in buyer behavior, market analysis, and corporate strategy. View Details

Keywords: Corporate Strategy; Consumer Behavior; Product Launch; Consumer Products Industry

October 2017 (Revised October 2022)
Case

Jumia Nigeria: from Retail to Marketplace (A)

By: Ramon Casadesus-Masanell and Namrata Arora

Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details

Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystem; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Competitive Strategy; E-commerce; Retail Industry; India; Nigeria; Africa

March 2001 (Revised April 2001)
Case

General Electric 2000: Quality of Earnings Assessment

By: David F. Hawkins

A financial analyst reviews General Electric's financial reports to learn more about U.S. Generally Accepted Accounting Principles (GAAP) and how they differs from international accounting standards. View Details

Keywords: Financial Reporting; Financial Statements; Accounting Audits; International Accounting; Consumer Products Industry; Consumer Products Industry; United States

September 2020
Article

Customer Supercharging in Experience-Centric Channels

By: David R. Bell, Santiago Gallino and Antonio Moreno

We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and... View Details

Keywords: Retail Operations; Marketing-operations Interface; Omnichannel Retailing; Experience Attributes; Quasi-experimental Methods; Operations; Internet and the Web; Marketing Channels; Consumer Behavior; Retail Industry

09 Oct 2018
First Look

New Research and Ideas, October 9, 2018

after our intervention. Entrepreneurs with MBAs or accelerator experience did not respond to this intervention, suggesting that formal training can limit the spread of peer advice. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55072... View Details

Keywords: Dina Gerdeman

23 Nov 2010
First Look

First Look: November 23

therefore presents a natural environment in which to evaluate alternatives for these and other design choices. In this piece, I review the basics of online advertising, then turn to design decisions as to ad... View Details

Keywords: Sean Silverthorne

September 2016 (Revised February 2017)
Case

Angie's List: Ratings Pioneer Turns 20

By: Robert J. Dolan and Ayelet Israeli

In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it,... View Details

January 2025
Article

Reducing Prejudice with Counter-stereotypical AI

By: Erik Hermann, Julian De Freitas and Stefano Puntoni

Based on a review of relevant literature, we propose that the proliferation of AI with human-like and social features presents an unprecedented opportunity to address the underlying cognitive and affective drivers of prejudice. An approach informed by the psychology of... View Details

Keywords: Prejudice and Bias; AI and Machine Learning; Interpersonal Communication; Social and Collaborative Networks

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15 Oct 2014
Research & Ideas

Apple Pay’s Technology Adoption Problem

Bitcoin, a software-based online payment system, and he sees similarities between technology adoption roadblocks Bitcoin has encountered and issues Apple Pay is likely to face. "Apple Pay has the same problems as Bitcoin: There's no... View Details

Keywords: by Dina Gerdeman; Technology; Retail

27 Sep 2011
First Look

First Look: September 27

the United States. Download the paper: http://www.hbs.edu/research/pdf/12-015.pdf Reviews, Reputation, and Revenue: The Case of Yelp.com Author:Michael Luca Abstract Do online consumer View Details

Keywords: Sean Silverthorne

16 Apr 2019
First Look

New Research and Ideas, April 16, 2019

consumer demand across the world. Purchase this case:https://hbsp.harvard.edu/product/619008-PDF-ENG Harvard Business School Case 619-029 Amazon Acquires Whole Foods (B) This short case, meant for pairing with HBS No. 615-013,... View Details

Keywords: Dina Gerdeman

Linda A. Hill

Linda A. Hill is the Wallace Brett Donham Professor of Business Administration at the Harvard Business School and Faculty Chair of the Leadership Initiative. Hill is regarded as one of the top experts on leadership and innovation. Hill is... View Details

26 Apr 2016
First Look

April 26

April 2016 Review of Economic Studies Landing the First Job: The Value of Intermediaries in Online Hiring By: Stanton, Christopher, and Catherine Thomas Abstract—Online markets for remote labor services... View Details

Keywords: Sean Silverthorne

Spring 2015
Article

Bitcoin: Economics, Technology, and Governance

By: Rainer Böhme, Nicolas Christin, Benjamin Edelman and Tyler Moore

Bitcoin is an online communication protocol that facilitates virtual currency including electronic payments. Since its inception in 2009 by an anonymous group of developers, Bitcoin has served tens of millions of transactions with total dollar value in the billions.... View Details

Keywords: Market Platforms; Online Technology; Currency